The Habit Factor® PRO
52
Quality Score
Solid
The Habit Factor® PRO
Low confidence
✍️ bumetric analysis
“
The Habit Factor® PRO is an iOS app from Equilibrium Enterprises, Inc in the Productivity category, currently rated 4.2★ across 11 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 52: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.4K
per month
→
12-mo forecast
$1.2K – $4.5K
per month
→
24-mo forecast
$1.1K – $10.3K
per month
INDIE tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$3.6K/mo · 171 ratings · 2.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$55K
↳ What it cost to build · not monthly revenue
Likely range $40K – $75K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Productivity complexity ×1.10 | +$5K |
Total estimate
$55K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 15× MRR multiple
💸
~2.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Productivity category multiple | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: rating drift may slow acquisition
6 months
$1.2K – $2.8K
12 months
$1.2K – $4.5K
24 months
$1.1K – $10.3K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 44/100INDIE TIERSUBSCRIPTIONexpected for tierGrowth Velocity
5.0
Founder Strength
5.4
Product Quality
1.8
Revenue Strength
3.2
Monetization Maturity
9.5
Defensibility
8.5
Market Position
2.0
Operational Safety
0.0
- 💰 Revenue: Modest — $567 - $3547/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.18★ across 11 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 346d ago — slow cadence.
- ⚠️ Risk: High — scam/fraud mentions detected, bug mentions above category norm, rating drift -1.18 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $17K-$31K. Portfolio play ($27K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Good rating (4.2★)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (11 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.6
- Habit Notes can be exported to cvs file
- Minor bugfixes
- Minor bugfixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- The Habit Factor® PRO
- Developer
- Equilibrium Enterprises, Inc
- Bundle ID
- com.equilibrium.thehabitfactor
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Blog | The Habit Factor®: Insights on Habits, Goals & Personal Growth
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.7K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/share?text=The%20Habit%20…
- linkedin.com/shareArticle?mini=true&u…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/sharer.php?u=https%3A%2F… · linkedin linkedin.com/shareArticle?mini=true&u… · twitter twitter.com/share?text=The%20Habit%20…
- Not found
- Phone
- Not found
- Contact page
- thehabitfactor.com/contact-us
- About page
- Not found
📈Ratings growth11 ratings+-96% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $5.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
"With regular use of The Habit Factor®, you can develop any habit necessary to achieve any goal you set for yourself." ~Brian Tracy (Personal Development Living Legend and productivity expert)
The Habit Factor® revolutionized both the Productivity & Self-Help marketplaces back in 2009 by introducing a simplified and innovative process to achieve your goals more quickly! Today, The Habit Factor® is the only habit tracker featuring, Habit Alignment Technology™ including a walk-thru Wizard to help you get setup more quickly!
As seen In: TEDx, NY Times | C|Net | Mashable.com | Lifehacker.… View full description on the official store →
The Habit Factor® revolutionized both the Productivity & Self-Help marketplaces back in 2009 by introducing a simplified and innovative process to achieve your goals more quickly! Today, The Habit Factor® is the only habit tracker featuring, Habit Alignment Technology™ including a walk-thru Wizard to help you get setup more quickly!
As seen In: TEDx, NY Times | C|Net | Mashable.com | Lifehacker.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 30 MB🔞 4+📱 iOS 12.0+🔖 v7.6🔄 updated 0d ago🌐 EN📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.00 → 4.18 (improved 1.18★)
2026-05
💲
Went paid — introduced $5.99 price point
2026-03
⭐
Rating ↓ 3.64 → 3.00 (dropped 0.64★)
2011-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2010-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2009-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2009-07
⭐
Rating ↓ 4.00 → 3.40 (dropped 0.60★)
2009-07
⭐
Rating ↑ 2.00 → 3.50 (improved 1.50★)
2009-06
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 422 reviews across 7 markets● 83% positive · ● 4% neutral · ● 12% negative · Rating drift: -1.18★ (declining — recent 50: 3.0★ vs lifetime: 4.18★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.73
🇺🇸 US
+0.62
🇬🇧 GB
+0.45
🇨🇦 CA
+0.43
🇮🇳 IN
+0.39
🇯🇵 JP
+0.21
🇧🇷 BR
+0.00
Top praise themes
goals habits ×16 check off ×13 habits goals ×13 keep track ×11 track habits ×9 being able ×8 lite version ×8 simple effective ×7
Top complaint themes
goals habits ×9 waste money ×8 please fix ×7 end date ×7 habits goals ×5 over again ×4 enter goals ×4 crashes try ×4
Risk signals
Refund mentions: 1.7% Bug mentions: 15% Fraud / scam mentions: 0.7%
🌍
Multi-Country Performance
Available in 7 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4★ | 3 | 4★ this version |
| 🇧🇷 BR | 5★ | 1 | 5★ this version |
| 🇨🇦 CA | 2.5★ | 2 | 2.5★ this version |
| 🇬🇧 GB | 3★ | 2 | 3★ this version |
| 🇮🇳 IN | 5★ | 1 | 5★ this version |
| 🇯🇵 JP | 3★ | 2 | 3★ this version |
| 🇺🇸 US | 4.18182★ | 11 | 4.18182★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
More by Equilibrium Enterprises, Inc
View all →📦 Portfolio summaryINDIE studio
2apps·$27K/mocombined
Lead-app heavy — top app contributes 68%
Similar apps in Productivity
About this analysis
Why low confidence: only 11 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
The Habit Factor® PRO is a early-stage iOS app in the productivity space with weak public traction — only 11 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does The Habit Factor® PRO make per month?▴
Our model estimates The Habit Factor® PRO earns roughly $8.7K/mo, but with only 11 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like The Habit Factor® PRO?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes The Habit Factor® PRO?▴
The Habit Factor® PRO is published by Equilibrium Enterprises, Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is The Habit Factor® PRO's BU Score?▴
The Habit Factor® PRO has a BU Score of 52/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.