Tortoise & the Hare
54
Quality Score
Solid
Tortoise & the Hare
Low confidence
✍️ bumetric analysis
“
Tortoise & the Hare is an iOS app from Wanderful, Inc. in the Food & Drink category, currently rated 4.2★ across 25 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 54: Solid (established niche player). For a Food & Drink app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~11 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (153 MB) | +$40K |
| ⚙ Food & Drink complexity ×1.10 | +$9K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 14× MRR multiple
💸
~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 44/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
3.4
Market Position
0.6
Growth Velocity
5.0
Defensibility
7.5
Operational Safety
7.0
Founder Strength
6.8
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.24★ across 25 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 3164d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (3164d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($19K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| great valueREVIEW | +$1,600 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Good rating (4.2★)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (25 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.4
This update from Apple will improve the functionality of this app. No new features are included.
Optimized for full 64-bit performance.
Fixed an iOS 11 specific issue with certain buttons and page scroller.
Optimized for full 64-bit performance.
Fixed an iOS 11 specific issue with certain buttons and page scroller.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Tortoise & the Hare
- Developer
- Wanderful, Inc.
- Bundle ID
- com.wanderfulstorybooks.Tortoise-full
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- originally published as
- Description
- Wanderful Interactive and Animated Educational Storybook apps originally published as Living Books now on Apple, Android and Amazon
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $9.3K/mo
- Top-grossing rank
- Outside top 100 in US Food & Drink
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/WanderfulStorybooks · twitter twitter.com/wanderfulbooks
- Not found
- Phone
- Not found
- Contact page
- wanderfulstorybooks.com/support.html
- About page
- wanderfulstorybooks.com/wanderful_sto…
⭐Recent App Store Reviews14 latest · avg 4.14★ · 71.4% 5★ · 14.3% 1★
5★10 (71%)
4★0 (0%)
3★2 (14%)
2★0 (0%)
1★2 (14%)
+0 ratings/week
Praise: love ×8 great ×4 favorite ×3 awesome ×1Complaints: crash ×2 broken ×1
Top positive
★★★★★ Finally!
We loved this software years ago, and were thrilled to find it in the App Store! We are anxiously awaiting more titles to join these classics!…
★★★★★ The gold standard
Finally! Living Books, the gold standard in which all interactive storybooks were based, is finally on the iPad! I can't wait to share these stories with my daughter!
Ps: we hope "Harry and the Haunted House" is next!…
Top negative
★☆☆☆☆ No Audio
There’s no sound in this app! Do not buy!…
★☆☆☆☆ Broken
Will change this to a five star when my four year old stops crying that it won't open anymore...these books are our absolute favorite apps, and ALL of them are broken right now.…
📈Ratings growth25 ratings+2400% lifetimeShow 3-year history estimate ▾
Tracked (17 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $4.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
• Winner of a MOM'S CHOICE Gold Award
• Winner of a PARENTS’ CHOICE Gold Honor Award
• A fully interactive storybook for young and emerging readers
• Based on the award winning titles originally published by Living Books
Review:
"Every word on every page is interactive, and the book comes with multiple languages, parent tips, and an extensive teacher resource guide to use the app/storybook in the classroom setting.
These features combined with top-notch storytelling make this app worth it's $4.99 price tag. Download it, and enjoy hours of fun with your little one."… View full description on the official store →
• Winner of a PARENTS’ CHOICE Gold Honor Award
• A fully interactive storybook for young and emerging readers
• Based on the award winning titles originally published by Living Books
Review:
"Every word on every page is interactive, and the book comes with multiple languages, parent tips, and an extensive teacher resource guide to use the app/storybook in the classroom setting.
These features combined with top-notch storytelling make this app worth it's $4.99 price tag. Download it, and enjoy hours of fun with your little one."… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 153 MB🔞 4+📱 iOS 6.0+🔖 v1.4🔄 updated 0d ago🌐 EN📂 Food & Drink💰 Paid
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 5.00 → 4.24 (dropped 0.76★)
2026-05
💲
Went paid — introduced $4.99 price point
2026-03
⭐
Rating ↑ 3.93 → 5.00 (improved 1.07★)
2014-03
⭐
Rating ↓ 4.78 → 4.40 (dropped 0.38★)
2014-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2012-09
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 2 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 0★ | 0 | — |
| 🇧🇷 BR | 0★ | 0 | — |
🔔
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📝 Description
95
BU Score · Transcendent
More by Wanderful, Inc.
View all →📦 Portfolio summaryINDIE studio
13apps·$19K/mocombined
✓ Diversified — top app contributes 47%; risk spread across portfolio
About this analysis
Why low confidence: only 25 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
Tortoise & the Hare is a small / niche iOS app in the food & drink space with weak public traction — only 25 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Tortoise & the Hare make per month?▴
Our model estimates Tortoise & the Hare earns roughly $9.3K/mo, but with only 25 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like Tortoise & the Hare?▴
Browse the full Food & Drink category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Tortoise & the Hare?▴
Tortoise & the Hare is published by Wanderful, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Tortoise & the Hare's BU Score?▴
Tortoise & the Hare has a BU Score of 54/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.