TurboTax: File Your Tax Return
83
Quality Score
Excellent
TurboTax: File Your Tax Return
High confidence
✍️ bumetric analysis
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TurboTax: File Your Tax Return is an iOS app from Intuit Inc. in the Finance category, currently rated 4.8★ across 938,726 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 83: Excellent (strong product-market fit). For a Finance app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.5K/mo · 322K ratings · 3.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (264 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $150K · 21× MRR multiple
💸
~0.9× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
21× MRR
👥 Estimated audience size
56.0M
Lifetime downloads (US-equivalent)
Monthly active
15.5M
Daily active
6.2M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 37/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
6.3
Product Quality
8.1
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
6.0
Market Position
0.3
Operational Safety
0.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.79★ across 938,726 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: High — 15.6% refund mentions, scam/fraud mentions detected, rating drift -3.49 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($36K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (938,726 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.10.1
Missed the extension deadline? You can still file your taxes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- TurboTax: File Your Tax Return
- Developer
- Intuit Inc.
- Bundle ID
- com.intuit.turbotax
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 17+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- We make it fast and easy to get your taxes done 100% right, guaranteed .
- Description
- Prepare and file your taxes with confidence through TurboTax. Have an expert do your taxes or do them yourself. 100% accurate, however you choose to file taxes, guaranteed.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $5.7K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth938,726 ratings+34% lifetimeShow 3-year history estimate ▾
Tracked (15 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Missed the extension deadline? You can still file your taxes. Pick up where you left off and finish today, on any device.
FILE WITH AN EXPERT AS SOON AS TODAY.
• Grab your docs, and let TurboTax take it from here.
• Connect with one of our thousands of tax experts on-demand. Expert help is just a click away (4).
HAND OFF YOUR TAXES TO A LOCAL EXPERT WHO HAS YOUR BACK
• Get matched with an expert based on your unique tax situation.
• Your expert prepares your return from start to finish, and you'll get real time updates on their progress.* (*Available in iOS only)… View full description on the official store →
FILE WITH AN EXPERT AS SOON AS TODAY.
• Grab your docs, and let TurboTax take it from here.
• Connect with one of our thousands of tax experts on-demand. Expert help is just a click away (4).
HAND OFF YOUR TAXES TO A LOCAL EXPERT WHO HAS YOUR BACK
• Get matched with an expert based on your unique tax situation.
• Your expert prepares your return from start to finish, and you'll get real time updates on their progress.* (*Available in iOS only)… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 264 MB🔞 17+📱 iOS 17.0+🔖 v12.10.1🔄 updated 0d ago🌐 EN, ES📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v12.9
2026-04
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #4Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
tax calculator·#4🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 500 reviews across 1 markets● 35% positive · ● 7% neutral · ● 58% negative · Rating drift: -3.49★ (declining — recent 50: 1.3★ vs lifetime: 4.79★)
Top praise themes
doing taxes ×3 quick easy ×3 one ×7 thank ×7 turbo ×6 first ×6 over ×5 help ×5
Top complaint themes
full service ×17 doing taxes ×17 hidden fees ×15 filed taxes ×13 filing taxes ×13 expert help ×13 free filing ×11 own taxes ×11
Risk signals
Refund mentions: 15.6% Fraud / scam mentions: 14.2%
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for TurboTax: File Your Tax Return: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Intuit Inc.
View all →📦 Portfolio summaryINDIE studio
4apps·$36K/mocombined
✓ Diversified — top app contributes 31%; risk spread across portfolio
About this analysis
Why high confidence: 938,726 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does TurboTax make per month?▴
Based on our ML-calibrated revenue forecast, TurboTax earns approximately $5.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like TurboTax?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes TurboTax?▴
TurboTax is published by Intuit Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is TurboTax's BU Score?▴
TurboTax has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.