Unit Converter - Best Unit App
84
Quality Score
Excellent
Unit Converter - Best Unit App
High confidence
✍️ bumetric analysis
“
Unit Converter - Best Unit App is an iOS app from Alan Mrvica in the Travel category, currently rated 4.8★ across 184,440 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 84: Excellent (strong product-market fit). For a Travel app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.6M
per month
→
12-mo forecast
$1.7M – $2.6M
per month
→
24-mo forecast
$2.0M – $3.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Travel complexity ×1.30 | +$15K |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $450K – $800K · 18× MRR multiple
💸
~9.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
20.0M
Lifetime downloads (US-equivalent)
Monthly active
2.0M
Daily active
300K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Travel engagement | ~110 installs / rating |
| 🔁 Travel D30 retention | 10% |
| 📍 DAU / MAU stickiness | 0.15 |
DAU / MAU
15% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.6M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.6M – $2.1M
12 months
$1.7M – $2.6M
24 months
$2.0M – $3.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 55/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.5
Product Quality
9.6
Revenue Strength
6.2
Monetization Maturity
1.0
Defensibility
6.0
Market Position
0.9
Operational Safety
9.0
- 💰 Revenue: Healthy — $640K - $3520K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.81★ across 184,440 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 190d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $28.8M-$51.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (184,440 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| annoying adsREVIEW | −$1,100 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.2
Fixed typo error in Weight category
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Unit Converter - Best Unit App
- Developer
- Alan Mrvica
- Bundle ID
- com.bluelight.unitspluslite
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- EN
Company
- Website
- unitsplusconverter.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $32.3K/mo
- Top-grossing rank
- 🇬🇧#97 /99
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available data on the revenue of the iOS app "Unit Converter - Best Unit App" by Alan Mrvica is not available. The app is listed as free with in-app purchases on the Apple App Store and has garnered over 184,000 ratings, indicating significant user engagement. While a related paid app, "Units Plus Converter," by the same developer exists, specific revenue figures for either app's in-app purchases or overall earnings could not be found from public sources.
Sources mentioned: Apple App Store, AppBrain, CNET Download
📈Ratings growth184,440 ratings+24% lifetimeShow 3-year history estimate ▾
Tracked (38 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇬🇧
GB
Top-grossing rank: #97 / 99
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#97 now · best #96 · worst #99
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
This is Units Plus Converter
SWAP units by pressing button on keypad (lower left)
***Now with LIVE Currency Updates for all major currencies in the world***
Very simple and beautifully designed unit converter with 20 categories and many different units:
CONVERT:
*Angle
*Area
*Currency (155 world currencies updated every day.)
*Data-computer data (byte, kilobyte, megabyte, etc.)
*Data-Network Speed
*Energy
*Force
*Fuel-Mileage
*Length
*Pants
*Power
*Pressure
*Shoes
*Speed
*Temperature
*Time (days, weeks, hours, etc.)
*Tops-Clothing
*Torque
*Volume (dry and wet)
*Weight-mass… View full description on the official store →
SWAP units by pressing button on keypad (lower left)
***Now with LIVE Currency Updates for all major currencies in the world***
Very simple and beautifully designed unit converter with 20 categories and many different units:
CONVERT:
*Angle
*Area
*Currency (155 world currencies updated every day.)
*Data-computer data (byte, kilobyte, megabyte, etc.)
*Data-Network Speed
*Energy
*Force
*Fuel-Mileage
*Length
*Pants
*Power
*Pressure
*Shoes
*Speed
*Temperature
*Time (days, weeks, hours, etc.)
*Tops-Clothing
*Torque
*Volume (dry and wet)
*Weight-mass… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 13 MB🔞 4+📱 iOS 17.0+🔖 v10.2🔄 updated 0d ago🌐 EN📂 Travel💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 3.78 → 4.78 (improved 1.00★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-04
⭐
Rating ↓ 5.00 → 4.20 (dropped 0.80★)
2021-04
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #5Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
currency converter·#5🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — unitsplusconverter.com
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.72163★ | 17,412 | 4.72163★ this version |
| 🇧🇷 BR | 4.83792★ | 1,018 | 4.83792★ this version |
| 🇯🇵 JP | 4.68829★ | 555 | 4.68829★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Unit Converter - Best Unit App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Alan Mrvica
View all →📦 Portfolio summaryINDIE studio
4apps·$67K/mocombined
✓ Diversified — top app contributes 48%; risk spread across portfolio
About this analysis
Why high confidence: 184,440 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Unit Converter - Best Unit App make per month?▴
Based on our ML-calibrated revenue forecast, Unit Converter - Best Unit App earns approximately $32K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Unit Converter - Best Unit App?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Unit Converter - Best Unit App?▴
Unit Converter - Best Unit App is published by Alan Mrvica on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Unit Converter - Best Unit App's BU Score?▴
Unit Converter - Best Unit App has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.