Vrbo Owner
77
Quality Score
Strong
Vrbo Owner
High confidence
✍️ bumetric analysis
“
Vrbo Owner is an iOS app from HomeAway.com, Inc. in the Travel category, currently rated 4.6★ across 149,385 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 77: Strong (healthy traction). For a Travel app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.0y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (344 MB) | +$40K |
| ⚙ Travel complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$40K
↳ What it would sell for · not monthly revenue
Marketplace range $30K – $50K · 17× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
17× MRR
👥 Estimated audience size
16.0M
Lifetime downloads (US-equivalent)
Monthly active
1.6M
Daily active
240K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Travel engagement | ~110 installs / rating |
| 🔁 Travel D30 retention | 10% |
| 📍 DAU / MAU stickiness | 0.15 |
DAU / MAU
15% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.2
Market Position
0.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.6
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.61★ across 149,385 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($7K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (149,385 ratings)METRIC | +$12,000 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (7 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2026.24.0
This release of the HomeAway Vrbo Owner App features improved security and fixes some bugs.
We are working hard to rapidly improve the mobile experience for Vrbo Owners, and we welcome your feedback.
Enjoy!
We are working hard to rapidly improve the mobile experience for Vrbo Owners, and we welcome your feedback.
Enjoy!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Vrbo Owner
- Developer
- HomeAway.com, Inc.
- Bundle ID
- com.homeaway.owner
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, PT, ES
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.5K/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Vrbo Owner" is a free application designed for property owners to manage their Vrbo listings, bookings, and communications. It does not generate direct revenue through in-app purchases or subscriptions. Its value is in facilitating the core Vrbo platform's business model, which earns revenue from host commissions and traveler service fees on bookings, and optional host subscription plans.
Sources mentioned: Sensor Tower, Reddit, Hyperlocal Cloud, Miracuves Solutions, Business of Apps, Mashvisor, Autohost, Vizologi, Oyelabs, Vrbo
⭐Recent App Store Reviews49 latest · avg 1.57★ · 0% 5★ · 65.3% 1★
5★0 (0%)
4★2 (4%)
3★7 (14%)
2★8 (16%)
1★32 (65%)
+159 ratings/week
Praise: great ×4 best ×1Complaints: bug ×6 terrible ×6 worst ×4 hate ×1 broken ×1
Top positive
★★★★☆ Great Booking Platform
Vrbo gets us great customers & we like the performance. All the best to you from Red Bear Cabin on Lake Glenville Nc…
★★★★☆ Improvement
Needs improvement on the VRBO app. Has glitches, doesn’t load need to delete cookies constantly and resign in. Just the overall user friendly experience needs to be improved.…
Top negative
★☆☆☆☆ VRBO Owner
June Review: tries to give a potential guest a name and number
for a marina and now got my hand slapped I tried to point this out and they refused to consider the facts…
★☆☆☆☆ VRBO Owners app
This service VRBO provides is good, but the app is absolute trash. Needs fixed!!!!…
📈Ratings growth149,385 ratings+53% lifetimeShow 3-year history estimate ▾
Tracked (39 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Vrbo Owner Mobile App makes it easy to manage your vacation rental. Stay connected with travelers, manage your bookings, and run your business, anytime and anywhere.
NEVER MISS A BOOKING
Get alerted every time you receive an
inquiry or booking request! You can reply to an inquiry and approve or
decline bookings directly from your smartphone.
QUICKLY REPLY TO MESSAGES
It’s easy to stay connected to guests
before, during, or after their booking. You can read and reply to your
messages quickly, with all of your conversations in one place.
EASILY UPDATE YOUR CALENDAR… View full description on the official store →
NEVER MISS A BOOKING
Get alerted every time you receive an
inquiry or booking request! You can reply to an inquiry and approve or
decline bookings directly from your smartphone.
QUICKLY REPLY TO MESSAGES
It’s easy to stay connected to guests
before, during, or after their booking. You can read and reply to your
messages quickly, with all of your conversations in one place.
EASILY UPDATE YOUR CALENDAR… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 344 MB🔞 4+📱 iOS 17.0+🔖 v2026.24.0🔄 updated 0d ago🌐 EN, FR, DE, IT, JA +2📂 Travel💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v2026.20.0 → v2026.21.0
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 2.05 → 4.60 (improved 2.55★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-09
⭐
Rating ↑ 2.00 → 2.43 (improved 0.43★)
2023-09
⭐
Rating ↑ 1.50 → 2.20 (improved 0.70★)
2023-09
⭐
Rating ↑ 1.00 → 1.50 (improved 0.50★)
2023-08
🚀
First tracked snapshot — initial data captured
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Vrbo Owner: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by HomeAway.com, Inc.
View all →📦 Portfolio summaryINDIE studio
3apps·$7K/mocombined
⚠ Concentrated — top app contributes 90% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 149,385 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Vrbo Owner make per month?▴
Based on our ML-calibrated revenue forecast, Vrbo Owner earns approximately $2.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Vrbo Owner?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Vrbo Owner?▴
Vrbo Owner is published by HomeAway.com, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Vrbo Owner's BU Score?▴
Vrbo Owner has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.