Wallax - Wallpaper Editor
73
Quality Score
Strong
Wallax - Wallpaper Editor
Medium confidence
✍️ bumetric analysis
“
Wallax - Wallpaper Editor is an iOS app from BRIJIT SHEELIA in the Utilities category, currently rated 4.7★ across 1,328 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 73: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$45K
↳ What it cost to build · not monthly revenue
Likely range $35K – $60K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Utilities complexity ×0.85 | $-7575 |
Total estimate
$45K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$450K
↳ What it would sell for · not monthly revenue
Marketplace range $350K – $600K · 16× MRR multiple
💸
~10× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
Final multiple
16× MRR
👥 Estimated audience size
265K
Lifetime downloads (US-equivalent)
Monthly active
53K
Daily active
10K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 37/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
7.0
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
6.0
Market Position
2.0
Operational Safety
0.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.71★ across 1,328 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 1684d ago — possibly dormant.
- ⚠️ Risk: High — 3.6% refund mentions, scam/fraud mentions detected, bug mentions above category norm.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($29K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,328 ratings)METRIC | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.0
- Added Support for for all the latest iPhone & iPad Devices.
- Add Home Screen & Lock Screen Preview for all the latest iPhone & iPad Devices.
- Fixed Saving Error
- UI Changes
- Add Home Screen & Lock Screen Preview for all the latest iPhone & iPad Devices.
- Fixed Saving Error
- UI Changes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Wallax - Wallpaper Editor
- Developer
- BRIJIT SHEELIA
- Bundle ID
- com.brijit.auxsheelia.Wallax
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $29.7K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,328 ratings+327% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Can't Resize & Fit your favourite photos as Wallpapers?
Wallax app has 100+ options to create perfect size wallpapers.
Featured in iMore.com as No 1. Choice for Best Wallpaper Apps
Features
=======
- Scale & Resize your wallpapers on black, white, color, gradient or blurred background.
- Make minimal wallpapers by using Color, Gradient, Pattern, Bokeh and Text options.
- Perfect Wallpaper Size with Parallax Effect for all iPhone & iPad Devices.
- Add Following Effects
+ Refection - Adds reflection to make your photos to fit the correct wallpaper size.… View full description on the official store →
Wallax app has 100+ options to create perfect size wallpapers.
Featured in iMore.com as No 1. Choice for Best Wallpaper Apps
Features
=======
- Scale & Resize your wallpapers on black, white, color, gradient or blurred background.
- Make minimal wallpapers by using Color, Gradient, Pattern, Bokeh and Text options.
- Perfect Wallpaper Size with Parallax Effect for all iPhone & iPad Devices.
- Add Following Effects
+ Refection - Adds reflection to make your photos to fit the correct wallpaper size.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 36 MB🔞 4+📱 iOS 13.0+🔖 v3.0🔄 updated 0d ago🌐 EN📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-05
💲
Went paid — introduced $0.99 price point
2026-03
⭐
Rating ↑ 3.59 → 4.90 (improved 1.31★)
2014-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2013-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2013-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2013-11
⭐
Rating ↑ 2.25 → 2.56 (improved 0.31★)
2013-10
⭐
Rating ↓ 5.00 → 3.67 (dropped 1.33★)
2013-10
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 167 reviews across 1 markets● 79% positive · ● 3% neutral · ● 18% negative · Rating drift: -2.33★ (declining — recent 50: 2.38★ vs lifetime: 4.71★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Top praise themes
works perfectly ×6 write reviews ×5 lock screen ×3 super easy ×3 new version ×3 pictures fit ×3 home screen ×3 resizing photos ×3
Top complaint themes
waste money ×11 save photo ×6 doesn save ×6 please fix ×5 doesn't work ×5 don't waste ×5 access photos ×3 try save ×3
Risk signals
Refund mentions: 3.6% Bug mentions: 8% Fraud / scam mentions: 0.6%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.72477★ | 109 | 4.72477★ this version |
| 🇧🇷 BR | 4.4★ | 5 | 4.4★ this version |
| 🇨🇦 CA | 4.91★ | 100 | 4.91★ this version |
| 🇩🇪 DE | 4.93333★ | 30 | 4.93333★ this version |
| 🇫🇷 FR | 4.44444★ | 9 | 4.44444★ this version |
| 🇬🇧 GB | 4.67722★ | 158 | 4.67722★ this version |
| 🇮🇳 IN | 4.69231★ | 13 | 4.69231★ this version |
| 🇯🇵 JP | 4.83333★ | 18 | 4.83333★ this version |
| 🇺🇸 US | 4.71009★ | 1,328 | 4.71009★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Wallax - Wallpaper Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by BRIJIT SHEELIA
View all →📦 Portfolio summaryINDIE studio
2apps·$29K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why medium confidence: 1,328 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Wallax - Wallpaper Editor make per month?▴
Based on our ML-calibrated revenue forecast, Wallax - Wallpaper Editor earns approximately $29K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Wallax - Wallpaper Editor?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Wallax - Wallpaper Editor?▴
Wallax - Wallpaper Editor is published by BRIJIT SHEELIA on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Wallax - Wallpaper Editor's BU Score?▴
Wallax - Wallpaper Editor has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.