Wattpad
86
Quality Score
Excellent
Wattpad
High confidence
✍️ bumetric analysis
“
Wattpad is an iOS app from Wattpad Corp in the Food & Drink category, currently rated 4.7★ across 705,725 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 86: Excellent (strong product-market fit). For a Food & Drink app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$59.7K
per month
→
12-mo forecast
$61.8K – $129.3K
per month
→
24-mo forecast
$76.5K – $229.5K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$8.1K/mo · 5.0M ratings · 3.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (232 MB) | +$40K |
| ⚙ Food & Drink complexity ×1.10 | +$9K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$1.0M
↳ What it would sell for · not monthly revenue
Marketplace range $800K – $1.3M · 17× MRR multiple
💸
~10× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
17× MRR
👥 Estimated audience size
70.5M
Lifetime downloads (US-equivalent)
Monthly active
9.8M
Daily active
1.9M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Food & Drink engagement | ~100 installs / rating |
| 🔁 Food & Drink D30 retention | 14% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$59.7K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$56.6K – $94.4K
12 months
$61.8K – $129K
24 months
$76.5K – $229K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersRevenue Strength
4.8
Product Quality
9.3
Market Position
1.2
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $41K - $89K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.67★ across 705,725 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $1.1M-$1.9M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (705,725 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (17y old)METRIC | +$1,500 | |
| Multilingual (19 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v11.32.0
- Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Wattpad
- Developer
- Wattpad Corp
- Bundle ID
- com.fivemobile.wattpad
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 17+
- Languages
- AR, CS, NL, EN, FR, DE, HE, HI, ID, IT, MS, PL, PT, RO, RU, ES, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Wattpad connects a global community of millions of readers and writers through the power of story
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $1.5M ($800.0K – $2.0M)AI medium
- AI annual estimate
- $18.0M/yr
- ML model estimate / mo
- $59.7K/mo
- Top-grossing rank
- 🇬🇧#3 /100 🇫🇷#4 /100 🇧🇷#5 /100 🇩🇪#7 /100 🇺🇸#8 /100 🇦🇺#9 /100 🇮🇳#10 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/wattpad · instagram instagram.com/wattpad · tiktok tiktok.com/@wattpad · twitter twitter.com/wattpad · youtube youtube.com/user/wattpad
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- wattpad.com/story/402659967
✨AI Revenue EstimateCONFIDENCE: MEDIUM
Wattpad's iOS app is estimated to generate between $800,000 and $2,000,000 in monthly revenue, with a central estimate of $1,500,000. This leads to an annual revenue estimate of $18,000,000 for the iOS app.
Sources mentioned: Sensor Tower, Reddit, Adapty, TheStreet, BetaKit, Forbes, Jane Friedman
⭐Recent App Store Reviews49 latest · avg 2.16★ · 0% 5★ · 40.8% 1★
5★0 (0%)
4★8 (16%)
3★12 (24%)
2★9 (18%)
1★20 (41%)
+1 ratings/week
Praise: love ×8 amazing ×2 recommend ×2 best ×2 perfect ×1Complaints: hate ×5 subscription ×4 scam ×2 refund ×1
Top positive
★★★★☆ Logged out repeatedly
Every few days, I keep getting a message in the app that "I have been logged out of my account. Please sign in again". When I go to do that, the keyboard pops up but immediately disappears before I can fill in my log in. This is t…
★★★★☆ good but
I love the app and I love reading everything that people write however, I wish it didn’t have as many ads…
Top negative
★☆☆☆☆ Ads EVERY SINGLE CHAPTER
I’ve been on wattpad for years but I’m starting to think of deleting the app as a whole after this. I’m getting ads every single chapter, not every few chapters, every chapter. This is ridiculous. I can’t even skip the ads like I used to be…
★☆☆☆☆ Ads
So many freaking ads.…
📈Ratings growth705,725 ratings+21% lifetimeShow 3-year history estimate ▾
Tracked (29 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank8 countries
🇬🇧GB#3 /100
🇫🇷FR#4 /100
🇧🇷BR#5 /100
🇩🇪DE#7 /100
🇺🇸US#8 /100
🇦🇺AU#9 /100
🇮🇳IN#10 /100
🇨🇦CA#11 /100
📊Category Rank Trajectory#3 now · best #3 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Wattpad. Stories to obsess over.
Discover the world's most-loved social storytelling platform. Wattpad connects a global community of millions of readers and writers through the power of story. Download it today to start reading or writing original stories.
Get your story discovered
Have your own story to tell? Get it discovered through the power of community and technology on Wattpad. Share an original story on Wattpad and share it with our community who are there to cheer you on throughout your writing journey.… View full description on the official store →
Discover the world's most-loved social storytelling platform. Wattpad connects a global community of millions of readers and writers through the power of story. Download it today to start reading or writing original stories.
Get your story discovered
Have your own story to tell? Get it discovered through the power of community and technology on Wattpad. Share an original story on Wattpad and share it with our community who are there to cheer you on throughout your writing journey.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 232 MB🔞 17+📱 iOS 15.0+🔖 v11.32.0🔄 updated 0d ago🌐 AR, CS, NL, EN, FR +14📂 Food & Drink💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.62 → 4.67 (improved 2.05★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.61 → 4.60 (improved 1.99★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-07
⭐
Rating ↑ 2.83 → 3.14 (improved 0.31★)
2025-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-07
🚀
First tracked snapshot — initial data captured
2025-07
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
🧪
Tech & Domain Intel — wattpad.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Anthropic · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Google Workspace · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 4 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.66478★ | 705,735 | 4.66478★ this version |
| 🇦🇺 AU | 4.53794★ | 37,467 | 4.53794★ this version |
| 🇧🇷 BR | 4.71457★ | 113,548 | 4.71457★ this version |
| 🇮🇳 IN | 4.52522★ | 26,183 | 4.52522★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Wattpad: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 705,725 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Wattpad make per month?▴
Based on our ML-calibrated revenue forecast, Wattpad earns approximately $59K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Wattpad?▴
Browse the full Food & Drink category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Wattpad?▴
Wattpad is published by Wattpad Corp on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Wattpad's BU Score?▴
Wattpad has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.