Wayfair – Shop All Things Home
91
Quality Score
Transcendent
Wayfair – Shop All Things Home
High confidence
✍️ bumetric analysis
“
This app dominates the mobile home goods retail space, directly competing with other large online furniture and decor retailers like Overstock and Amazon Home. Its exceptionally high user satisfaction, evidenced by millions of ratings and a near-perfect average, signals robust user traction and a mature, established position in the market. The consistent five-figure monthly revenue, while not astronomical for its scale, indicates a healthy and stable freemium model. For this category, a common monetization strategy involves driving repeat purchases through personalized recommendations and exclusive app-only deals, leveraging push notifications for price drops to encourage immediate conversions. The focus is less on one-time IAPs and more on sustained user engagement leading to higher average order values over time.
BU Score 91 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$3.6K/mo · 444K ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (296 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$300K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $400K · 19× MRR multiple
💸
~2.5× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
250.5M
Lifetime downloads (US-equivalent)
Monthly active
30.0M
Daily active
5.4M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 48/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
8.2
Revenue Strength
6.4
Monetization Maturity
0.5
Defensibility
4.5
Market Position
0.9
Operational Safety
7.5
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.87★ across 2,507,951 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -1.19 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,507,951 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.19.0
Thank you for updating the Wayfair app! This version has more performance improvements and bug fixes than ever before!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Wayfair – Shop All Things Home
- Developer
- Wayfair LLC
- Bundle ID
- com.wayfair.WayfairApp
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN, FR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $16.1K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Wayfair – Shop All Things Home" does not generate direct revenue through in-app purchases, as indicated by Sensor Tower. Instead, it functions as a sales channel for Wayfair LLC's broader e-commerce business, contributing to the company's overall revenue, which was $12.66 billion for the twelve months ending March 31, 2026.
Sources mentioned: Sensor Tower, Business of Apps, Macrotrends, Stock Analysis, Companies Market Cap, MarketScreener
📈Ratings growth2,507,951 ratings+34% lifetimeShow 3-year history estimate ▾
Tracked (15 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Wayfair app is the easiest way to go after your home goals. Discover app-only deals and early access to sales so you’ll always get our best prices. Plus, be the first to know about price drops on your favorite furniture, decor, and more.
The Wayfair app makes your shopping journey seamless from start to finish. Get inspired with just-for-you recommendations. Once you score something you love, get order updates and real-time delivery tracking in the palm of your hand.… View full description on the official store →
The Wayfair app makes your shopping journey seamless from start to finish. Get inspired with just-for-you recommendations. Once you score something you love, get order updates and real-time delivery tracking in the palm of your hand.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 296 MB🔞 4+📱 iOS 17.0+🔖 v7.19.0🔄 updated 0d ago🌐 EN, FR📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.92 → 4.80 (improved 0.88★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-11
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2025-11
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 600 reviews across 3 markets● 68% positive · ● 9% neutral · ● 24% negative · Rating drift: -1.19★ (declining — recent 50: 3.68★ vs lifetime: 4.87★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇺🇸 US
+0.40
🇬🇧 GB
+0.34
🇨🇦 CA
+0.27
Top praise themes
customer service ×43 quality products ×13 easy order ×12 easy navigate ×7 reasonable prices ×6 free shipping ×5 easy shopping ×5 new house ×5
Top complaint themes
customer service ×21 credit card ×9 doesn work ×6 tried true ×6 apple pay ×5 please fix ×4 push notifications ×4 update update ×3
Risk signals
Refund mentions: 1.0%
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇨🇦 CA | 4.78176★ | 259,755 | 4.78176★ this version |
| 🇬🇧 GB | 4.79528★ | 206,924 | 4.79528★ this version |
| 🇺🇸 US | 4.86932★ | 2,518,253 | 4.86932★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Wayfair – Shop All Things Home: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 2,507,951 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Wayfair – Shop All Things Home make per month?▴
Based on our ML-calibrated revenue forecast, Wayfair – Shop All Things Home earns approximately $16K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Wayfair – Shop All Things Home?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Wayfair – Shop All Things Home?▴
Wayfair – Shop All Things Home is published by Wayfair LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Wayfair – Shop All Things Home's BU Score?▴
Wayfair – Shop All Things Home has a BU Score of 91/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.