Whatnot: Shop, Sell, Connect
87
Quality Score
Excellent
Whatnot: Shop, Sell, Connect
High confidence
✍️ bumetric analysis
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Whatnot: Shop, Sell, Connect is an iOS app from Whatnot Inc. in the Shopping category, currently rated 4.8★ across 838,683 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 87: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$624/mo · 273K ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (378 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$700K
↳ What it would sell for · not monthly revenue
Marketplace range $500K – $900K · 18× MRR multiple
💸
~5.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
83.5M
Lifetime downloads (US-equivalent)
Monthly active
10.0M
Daily active
1.8M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 55/100BIG TIERcompetitive but cautiousRevenue Strength
6.4
Product Quality
9.5
Market Position
1.5
Growth Velocity
5.0
Defensibility
5.1
Operational Safety
10.0
Founder Strength
5.6
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.75★ across 838,683 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (838,683 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.23.5
Bug fixes and improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Whatnot: Shop, Sell, Connect
- Developer
- Whatnot Inc.
- Bundle ID
- com.whatnot
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN, FR, DE, JA
Company
- Website
- www.whatnot.com
- Tagline
- The Live Shopping Marketplace
- Description
- Whatnot - The Live Shopping Marketplace. Shop, sell, and connect around things you love. Explore 250+ categories, including coins, sneakers, fashion, electronics, sports and Pokémon cards, fashion, plants, jewelry, and more. Join Whatnot today.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $83.3M ($70.8M – $95.8M)AI high
- AI annual estimate
- $1000.0M/yr
- ML model estimate / mo
- $38.5K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/Whatnot
- linkedin.com/company/whatnot-inc
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/RealWhatnot · instagram instagram.com/Whatnot · linkedin linkedin.com/company/whatnot-inc · tiktok tiktok.com/@Whatnot · twitter x.com/Whatnot
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- whatnot.com/about-us
✨AI Revenue EstimateCONFIDENCE: HIGH
Whatnot Inc., the company behind the iOS app "Whatnot: Shop, Sell, Connect," is estimated to have generated $1 billion in revenue for the full year 2025, averaging approximately $83.3 million per month. This represents significant growth from its $359 million revenue in 2024.
Sources mentioned: Sacra, The Information, PM Insights, Sensor Tower, MobiLoud, Ecommerce Bonsai
⭐Recent App Store Reviews49 latest · avg 3.78★ · 63.3% 5★ · 26.5% 1★
5★31 (63%)
4★3 (6%)
3★1 (2%)
2★1 (2%)
1★13 (27%)
+19,102 ratings/week
Praise: great ×14 love ×14 best ×12 amazing ×5 recommend ×4Complaints: scam ×7 refund ×1 worst ×1 bug ×1 terrible ×1
Top positive
★★★★★ Addicting
Great deals, great finds, perfect for bargain hunters. But dangerously addictive and hard to quit. There’s sellers for basically anything you’re looking for here.…
★★★★★ My obsessions
There’s literally a shop for everyone of my obsessions from purses linens jewelry perfume to candy box it’s wild and the prices cant be beat…
Top negative
★☆☆☆☆ Ai users
It’s so gross seeing most people using ai as their banners, I wouldn’t trust people who cut corners with a ten foot pole. If I see ai I’m assuming you’re a scammer tbh. Wouldn’t recommend this platform…
★☆☆☆☆ App stole money
This is the worst app on the planet to sell anything. If you’re thinking about downloading it, read this comment and don’t, a few weeks ago I was selling jewelry on the app and I got banned from selling three hours after I shipped over $700…
📈Ratings growth838,683 ratings+54% lifetimeShow 3-year history estimate ▾
Tracked (16 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Whatnot is the largest live shopping platform in the US, UK, and Europe - we’re a marketplace bringing millions together to shop, sell, and connect around the things they love. From bags to beauty, comics to coins, sneakers to streetwear, and vintage to vinyl—we’ve got it all. Explore 250+ categories, including electronics, sports and Pokémon cards, fashion, plants, jewelry, and more.
FIND INCREDIBLE DEALS ON NAME BRANDS - Join hundreds of thousands of sellers to shop deep discounts from your fashion favorites and everyday essentials.… View full description on the official store →
FIND INCREDIBLE DEALS ON NAME BRANDS - Join hundreds of thousands of sellers to shop deep discounts from your fashion favorites and everyday essentials.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 378 MB🔞 12+📱 iOS 17.0+🔖 v26.23.5🔄 updated 0d ago🌐 EN, FR, DE, JA📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v26.20.0 → v26.20.6
2026-05
🔧
Shipped update — v? → v26.20.0
2026-04
⭐
Rating ↑ 3.08 → 4.60 (improved 1.52★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-02
🚀
First tracked snapshot — initial data captured
2026-02
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
🔎
ASO Keyword Positions
BEST RANK #4Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
thrift·#4🇺🇸marketplace·#9🇺🇸amazon shopping·#34🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 5 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.75469★ | 843,753 | 4.75469★ this version |
| 🇬🇧 GB | 4.67361★ | 50,251 | 4.67361★ this version |
| 🇩🇪 DE | 4.60909★ | 4,840 | 4.60909★ this version |
| 🇫🇷 FR | 4.70312★ | 24,087 | 4.70312★ this version |
| 🇦🇺 AU | 4.63349★ | 4,360 | 4.63349★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Whatnot: Shop, Sell, Connect: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Whatnot Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$39K/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 838,683 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Whatnot make per month?▴
Based on our ML-calibrated revenue forecast, Whatnot earns approximately $38K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Whatnot?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Whatnot?▴
Whatnot is published by Whatnot Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Whatnot's BU Score?▴
Whatnot has a BU Score of 87/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.