Wicca: Witchcraft & Spells
63
Quality Score
Solid
✍️ bumetric analysis
“
Wicca: Witchcraft & Spells is an iOS app from Arda Sen in the Food & Drink category, currently rated 4.8★ across 833 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 63: Solid (established niche player). For a Food & Drink app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (136 MB) | +$34K |
| ⚙ Food & Drink complexity ×1.10 | +$8K |
Total estimate
$95K
👥 Estimated audience size
83K
Lifetime downloads (US-equivalent)
Monthly active
11K
Daily active
2.3K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Food & Drink engagement | ~100 installs / rating |
| 🔁 Food & Drink D30 retention | 14% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.7
Product Quality
6.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.2
Market Position
2.0
Operational Safety
9.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 833 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 294d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Established app (3y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (833 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.0.9
- Updates for iOS 26
- Bug fixes and performance improvements
- Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Wicca: Witchcraft & Spells
- Developer
- Arda Sen
- Bundle ID
- com.ardasen.Wicca-Witchcraft-Spells
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $459/mo
- Top-grossing rank
- 🇩🇪#78 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth833 ratings+1057% lifetimeShow 3-year history estimate ▾
Tracked (16 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇩🇪
DE
Top-grossing rank: #78 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#78 now · best #75 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Introducing Wicca - Your Ultimate Magical Companion!
Unleash the power of ancient wisdom and embrace the mystical world of Wicca with our all-inclusive app - Wicca! Whether you're a seasoned Wiccan practitioner or a curious soul seeking to explore the realm of magic, Wicca is your gateway to harnessing the energies of the universe and casting powerful spells.
Key Features:
Wiccan Spells: Explore a vast collection of meticulously crafted spells for love, prosperity, protection, healing, and more.… View full description on the official store →
Unleash the power of ancient wisdom and embrace the mystical world of Wicca with our all-inclusive app - Wicca! Whether you're a seasoned Wiccan practitioner or a curious soul seeking to explore the realm of magic, Wicca is your gateway to harnessing the energies of the universe and casting powerful spells.
Key Features:
Wiccan Spells: Explore a vast collection of meticulously crafted spells for love, prosperity, protection, healing, and more.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 136 MB🔞 12+📱 iOS 15.0+🔖 v1.0.9🔄 updated 0d ago🌐 EN📂 Food & Drink💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +50 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +50 high confidence
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 4.32 → 4.80 (improved 0.48★)
2025-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.09★ high confidence
2025-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.21★ high confidence
2024-11
⭐
Rating ↓ 4.67 → 4.25 (dropped 0.42★)
→ 30 days after: rating +0.08★ high confidence
2024-08
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
→ 30 days after: rating +0.17★ medium · co-occurring
2024-08
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
→ 30 days after: rating −0.50★ medium · co-occurring
2024-03
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.8★ | 50 | 4.8★ this version |
| 🇧🇷 BR | 5★ | 5 | 5★ this version |
| 🇨🇦 CA | 4.26389★ | 72 | 4.26389★ this version |
| 🇩🇪 DE | 4.90909★ | 11 | 4.90909★ this version |
| 🇫🇷 FR | 4.44444★ | 9 | 4.44444★ this version |
| 🇬🇧 GB | 4.73984★ | 123 | 4.73984★ this version |
| 🇮🇳 IN | 4.59999★ | 10 | 4.59999★ this version |
| 🇯🇵 JP | 4.5★ | 2 | 4.5★ this version |
| 🇺🇸 US | 4.79399★ | 898 | 4.79399★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Wicca: Witchcraft & Spells: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Arda Sen
View all →📦 Portfolio summaryINDIE studio
3apps·$1K/mocombined
✓ Diversified — top app contributes 46%; risk spread across portfolio
About this analysis
Why medium confidence: 833 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Wicca make per month?▴
Based on our ML-calibrated revenue forecast, Wicca earns approximately $459/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Wicca?▴
Browse the full Food & Drink category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Wicca?▴
Wicca is published by Arda Sen on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Wicca's BU Score?▴
Wicca has a BU Score of 63/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.