Woolworths (Pty) Ltd
63
Quality Score
Solid
Woolworths (Pty) Ltd
Medium confidence
✍️ bumetric analysis
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Woolworths (Pty) Ltd is an iOS app from Woolworths Financial Services in the Shopping category, currently rated 4.5★ across 4,146 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 63: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$663
per month
→
12-mo forecast
$580 – $2089
per month
→
24-mo forecast
$537 – $4833
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (662 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $15K · 16× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Shopping category multiple | +2% |
Final multiple
16× MRR
👥 Estimated audience size
410K
Lifetime downloads (US-equivalent)
Monthly active
49K
Daily active
8.8K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$663/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$564 – $1.3K
12 months
$580 – $2.1K
24 months
$537 – $4.8K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 43/100INDIE TIERexpected for tierRevenue Strength
2.8
Product Quality
8.2
Market Position
0.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $265 - $1657/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.54★ across 4,146 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $11K-$21K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Low install base (4,146 ratings)METRIC | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.17.0
This release brings Brand Landing Pages for a richer browsing experience, along with a range of fixes and improvements for a smoother, more reliable app.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Woolworths (Pty) Ltd
- Developer
- Woolworths Financial Services
- Bundle ID
- com.virtualmobiletech.wfs
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Woolworths Online Shopping
- Description
- Online shopping for homeware, fashion, food and beauty. Discover a world of quality and value on the Woolworths online store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $663/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/WoolworthsSA · instagram instagram.com/woolworths_sa · tiktok tiktok.com/@woolworths_sa · twitter twitter.com/woolworths_SA · youtube youtube.com/user/woolworthssa
- Not found
- Phone
- Not found
- Contact page
- woolworths.co.za/contactus
- About page
- woolworths.co.za/dashboard/purchases/…
⭐Recent App Store Reviews49 latest · avg 1.39★ · 4.1% 5★ · 81.6% 1★
5★2 (4%)
4★1 (2%)
3★2 (4%)
2★4 (8%)
1★40 (82%)
+6 ratings/week
Praise: love ×2 recommend ×1Complaints: crash ×9 worst ×5 broken ×3 bug ×3 terrible ×3
Top positive
★★★★★ Rewards program
New rewards system working really well. Thanks for the help in setting it up!…
★★★★★ WeRewards
Been battling months for my app to be sorted out with an error after they changed over from old rewards!!!!!! Still not resolved and it’s been 3 months…
Top negative
★☆☆☆☆ Don’t download. It keeps crashing!!!
Don’t download this!!! This app keeps crashing. I am so sorry that I uploaded this upgrade. I have no access to the app any longer.…
★☆☆☆☆ Broken
Recently i cant login as the app just shows a white screen.…
📈Ratings growth4,146 ratings+33% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Woolworths app is an all-in-one online shopping and money app for your iPhone or iPad in South Africa. Buy groceries online, order fresh food and ready-made meals, shop fashion and essentials, and manage your money, payments and rewards in one easy app.
What is the Woolworths app?
• The Woolworths app is a shopping and money app that lets you:
• Buy groceries online and get delivery to your door
• Order ready-made meals and fresh food fast
• Shop clothing, beauty, homeware and essentials
• Manage payments, credit and rewards in one place
Perfect for everyday use on your iPhone or iPad… View full description on the official store →
What is the Woolworths app?
• The Woolworths app is a shopping and money app that lets you:
• Buy groceries online and get delivery to your door
• Order ready-made meals and fresh food fast
• Shop clothing, beauty, homeware and essentials
• Manage payments, credit and rewards in one place
Perfect for everyday use on your iPhone or iPad… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 662 MB🔞 4+📱 iOS 15.6+🔖 v10.17.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.76 → 4.54 (improved 2.78★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.60 → 1.76 (dropped 2.84★)
2026-03
⭐
Rating ↑ 1.77 → 4.60 (improved 2.83★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2017-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2013-12
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2013-06
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2012-11
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Woolworths (Pty) Ltd: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 4,146 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Woolworths (Pty) Ltd make per month?▴
Based on our ML-calibrated revenue forecast, Woolworths (Pty) Ltd earns approximately $663/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Woolworths (Pty) Ltd?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Woolworths (Pty) Ltd?▴
Woolworths (Pty) Ltd is published by Woolworths Financial Services on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Woolworths (Pty) Ltd's BU Score?▴
Woolworths (Pty) Ltd has a BU Score of 63/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.