XZ(Closet)
53
Quality Score
Solid
XZ(Closet)
Low confidence
✍️ bumetric analysis
“
XZ(Closet) is an iOS app from STANDING OVATION Inc. in the Shopping category, currently rated 4.1★ across 35 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 53: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.4K
per month
→
12-mo forecast
$2.1K – $7.7K
per month
→
24-mo forecast
$2.0K – $17.7K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$646/mo · 2K ratings · 3.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (79 MB) | +$11K |
| ⚙ Shopping complexity ×1.30 | +$18K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $45K · 14× MRR multiple
💸
~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Shopping category multiple | +2% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.4K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$2.1K – $4.8K
12 months
$2.1K – $7.7K
24 months
$2.0K – $17.7K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 40/100INDIE TIERlimited signalRevenue Strength
3.4
Product Quality
3.2
Market Position
1.5
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $971 - $6070/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.06★ across 35 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $43K-$77K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Good rating (4.1★)METRIC | +$800 | |
| Pre-traction phase (35 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.1.21
Thank you for using XZ!
This update includes the following improvements:
* Fix several minor issues.
As always, we highly appreciate your feedback.
We accept it through the contact form in the app(RECOMMENDED) or an email to support@xz-closet.jp
This update includes the following improvements:
* Fix several minor issues.
As always, we highly appreciate your feedback.
We accept it through the contact form in the app(RECOMMENDED) or an email to support@xz-closet.jp
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- XZ(Closet)
- Developer
- STANDING OVATION Inc.
- Bundle ID
- fashion.style.coordinate.app.xz
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 17+
- Languages
- EN, JA
Company
- Website
- Not found
- Tagline
- 【公式】XZ（クローゼット）手持ち服のコーデ提案-ファッションアプリ
- Description
- XZ（クローゼット）は持っている洋服を使って、天気や気温に合ったコーディネートを提案するファッションアプリです。自分では思いつかなかった意外な着こなしを見つけて着回し上手になろう。レディース、メンズのコーディネートに対応！
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.4K/mo
- Top-grossing rank
- 🇯🇵#6 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- instagram instagram.com/n.etsuu
- Not found
- Phone
- Not found
- Contact page
- xz-app.jp/contact
- About page
- Not found
⭐Recent App Store Reviews16 latest · avg 3.56★ · 37.5% 5★ · 18.8% 1★
5★6 (38%)
4★4 (25%)
3★2 (12%)
2★1 (6%)
1★3 (19%)
+0 ratings/week
Praise: great ×7 love ×6 best ×3 recommend ×1Complaints: bug ×1
Top positive
★★★★★ great app!!
i have tried a few of these closet organizers/outfit recommenders, and this is definitely the best one by far. i love that it suggests outfits based on local weather!! also the auto background remove & categorizing features when adding …
★★★★★ Great potential
Has a great potential! Looking forward to its development and I hope to see it expand its ideas to other countries not just Japan. But loving it so far, it’s everything I was looking for in a clothing app to help me spend less time picking …
Top negative
★☆☆☆☆ Won’t even load
I’ve tried multiple times and it won’t load past the logo screen. I even let it set for over 10 minutes and tried multiple times. Seems real dodgy to not even load.…
★☆☆☆☆ Awful app
If you want to organize your closet or pull items from websites you have shopped at, this app is completely useless. It gives you a quiz of what items you have from their bland catalog of beige cardigan, grey cardigan, beige pants, jeans, b…
📈Ratings growth35 ratings+3400% lifetimeShow 3-year history estimate ▾
Tracked (19 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇯🇵
JP
Top-grossing rank: #6 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#6 now · best #5 · worst #9
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Over 41 Million Fashion Items and 8 Million Outfit Ideas!
MEET NEW OUTFITS OF YOUR ITEMS!
“I should have lots of clothes in my closet, but I have no idea what to wear today…”
XZ(Closet) is a FREE fashion app for men/women who want to be much more stylish with their clothing items. New mix-and-match outfit ideas will be automatically created and delivered every day.
•Easily Upload Your Clothing Items
Quickly answering “Yes” or “No”, you can select item images that are similar to what you already own and you can add them into your digital closet within the app.… View full description on the official store →
MEET NEW OUTFITS OF YOUR ITEMS!
“I should have lots of clothes in my closet, but I have no idea what to wear today…”
XZ(Closet) is a FREE fashion app for men/women who want to be much more stylish with their clothing items. New mix-and-match outfit ideas will be automatically created and delivered every day.
•Easily Upload Your Clothing Items
Quickly answering “Yes” or “No”, you can select item images that are similar to what you already own and you can add them into your digital closet within the app.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 79 MB🔞 17+📱 iOS 13.0+🔖 v5.1.21🔄 updated 0d ago🌐 EN, JA📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 4.50 → 4.06 (dropped 0.44★)
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 3.59 → 4.50 (improved 0.91★)
2022-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-03
⭐
Rating ↓ 3.71 → 3.38 (dropped 0.33★)
2021-08
⭐
Rating ↓ 4.00 → 3.50 (dropped 0.50★)
2020-12
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2020-03
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
2020-01
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — xz-app.jp
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 5 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇬🇧 GB | 4.57143★ | 7 | 4.57143★ this version |
| 🇩🇪 DE | 4.5★ | 12 | 4.5★ this version |
| 🇨🇦 CA | 2.66667★ | 3 | 2.66667★ this version |
| 🇧🇷 BR | 4.75★ | 4 | 4.75★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
About this analysis
Why low confidence: only 35 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does XZ(Closet) make per month?▴
Based on our ML-calibrated revenue forecast, XZ(Closet) earns approximately $2.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like XZ(Closet)?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes XZ(Closet)?▴
XZ(Closet) is published by STANDING OVATION Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is XZ(Closet)'s BU Score?▴
XZ(Closet) has a BU Score of 53/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.