Zillow Real Estate & Rentals
82
Quality Score
Excellent
Zillow Real Estate & Rentals
High confidence
✍️ bumetric analysis
“
Zillow Real Estate & Rentals dominates the residential property search and management niche, directly competing with platforms like Redfin and Realtor.com. The app’s exceptionally high user rating, backed by millions of individual reviews, signals robust user satisfaction and deep market penetration. Despite its free monetization model and relatively modest reported monthly revenue, this level of engagement indicates a mature product with significant brand loyalty, likely in a sustained growth or maintenance phase rather than early-stage acquisition. For this category, a common monetization strategy involves lead generation fees for real estate agents and mortgage brokers, or premium listing features for landlords, rather than direct consumer-facing IAPs or ads. The current revenue likely stems from these B2B services, leveraging the app's massive user base to connect buyers and sellers with professionals.
BU Score 82 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$1.0M
per month
→
12-mo forecast
$1.1M – $1.6M
per month
→
24-mo forecast
$1.3M – $2.4M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (405 MB) | +$40K |
| ⚙ Lifestyle complexity ×1.05 | +$4K |
Total estimate
$95K
👥 Estimated audience size
794.0M
Lifetime downloads (US-equivalent)
Monthly active
103.0M
Daily active
20.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Lifestyle engagement | ~110 installs / rating |
| 🔁 Lifestyle D30 retention | 13% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.0M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$985K – $1.3M
12 months
$1.1M – $1.6M
24 months
$1.3M – $2.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.9
Product Quality
9.6
Revenue Strength
6.0
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $400K - $2200K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 7,218,677 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $18.0M-$32.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (7,218,677 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Mature app (17y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2026.39.0
This week, we fixed some minor issues in the app. We are always working hard on improvements to make finding your next home even easier. Please continue to send your feedback to iphonefeedback@zillow.com. We appreciate it!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Zillow Real Estate & Rentals
- Developer
- Zillow.com
- Bundle ID
- com.zillow.ZillowMap
- App Store URL
- Open in App Store
- Category
- Lifestyle
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.zillow.com
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $172/mo
- Top-grossing rank
- Outside top 100 in US Lifestyle
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Zillow Real Estate & Rentals" primarily serves as a lead generation and engagement tool for Zillow's broader business, which includes agent advertising, rental services, and mortgages. The app itself does not generate significant direct revenue through in-app purchases or subscriptions, as Zillow keeps its core home search and listing viewing free for consumers. Publicly available data, including reports from Sensor Tower and discussions on Zillow's business model, do not provide specific revenue figures for the iOS app's in-app purchases.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, RubyHome, Business of Apps, Sharetribe, Appic Softwares, Stock Analysis, GeekWire
⭐Recent App Store Reviews49 latest · avg 1.84★ · 10.2% 5★ · 61.2% 1★
5★5 (10%)
4★2 (4%)
3★3 (6%)
2★9 (18%)
1★30 (61%)
+2,123 ratings/week
Praise: great ×2 recommend ×1 love ×1 perfect ×1 favorite ×1Complaints: crash ×6 bug ×3 hate ×2 scam ×2 terrible ×1
Top positive
★★★★★ It’s great, plus I have ideas!
Love Zillow. One idea is to add in a filter for two stories above ground. You already have single story only, so make it the same but two story only. Second idea is to allow comments. This industry is so loosely regulated, you might as well…
★★★★★ Easy to use
I just find it very easy to use inconvenient…
Top negative
★☆☆☆☆ Stop auto-opening specific condos!
I’m trying to BROWSE through condos, so I put in the general address of the property. Every property I go to, you auto-open random units. Super-annoying and a time waster. Also, when someone starts putting in an address, the top suggestion …
★☆☆☆☆ Tragic
They give you a false credit score and on the actual trans union its different…
📈Ratings growth7,218,677 ratings+15% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Zillow app puts essential real estate tools and experts at your fingertips, no matter where you are in your home journey.
Tour listings in 3D and envision your style in any room with virtual staging on Zillow Showcase℠ listings — and exchange messages with your shopping partner right in the app. Check your BuyAbility℠ score for an estimate of your home-buying budget based on your finances and current interest rates. Work with a local agent to find a home you love, and manage the buying process from pre-approval to closing, all in one place.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 405 MB🔞 4+📱 iOS 18.0+🔖 v2026.39.0🔄 updated 0d ago🌐 EN📂 Lifestyle💰 Paid
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v2026.35.1
2026-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.74823★ | 4,091 | 4.74823★ this version |
| 🇧🇷 BR | 4.88576★ | 5,252 | 4.88576★ this version |
| 🇨🇦 CA | 4.76028★ | 32,893 | 4.76028★ this version |
| 🇩🇪 DE | 4.8008★ | 4,764 | 4.8008★ this version |
| 🇫🇷 FR | 4.78775★ | 2,450 | 4.78775★ this version |
| 🇬🇧 GB | 4.78519★ | 10,409 | 4.78519★ this version |
| 🇮🇳 IN | 4.78066★ | 3,775 | 4.78066★ this version |
| 🇯🇵 JP | 4.74012★ | 2,582 | 4.74012★ this version |
| 🇺🇸 US | 4.80039★ | 7,220,747 | 4.80039★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Zillow Real Estate & Rentals: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Zillow.com
View all →📦 Portfolio summaryINDIE studio
3apps·$15K/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 7,218,677 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Zillow Real Estate & Rentals make per month?▴
Based on our ML-calibrated revenue forecast, Zillow Real Estate & Rentals earns approximately $172/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Zillow Real Estate & Rentals?▴
Browse the full Lifestyle category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Zillow Real Estate & Rentals?▴
Zillow Real Estate & Rentals is published by Zillow.com on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Zillow Real Estate & Rentals's BU Score?▴
Zillow Real Estate & Rentals has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.