Notepad: Easy Notes & Memos
80
Quality Score
Excellent
Notepad: Easy Notes & Memos
High confidence
✍️ bumetric analysis
“
Notepad: Easy Notes & Memos is an iOS app from 1381802 Ontario Inc. in the Productivity category, currently rated 4.8★ across 26,235 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 80: Excellent (strong product-market fit). For a Productivity app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (94 MB) | +$17K |
| ⚙ Productivity complexity ×1.10 | +$6K |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$700K
↳ What it would sell for · not monthly revenue
Marketplace range $500K – $900K · 19× MRR multiple
💸
~9.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
Final multiple
19× MRR
👥 Estimated audience size
1.9M
Lifetime downloads (US-equivalent)
Monthly active
585K
Daily active
260K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERFREE (NO MONETIZATION)underperforming peersGrowth Velocity
5.0
Founder Strength
5.6
Product Quality
8.2
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.83★ across 26,235 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — scam/fraud mentions detected, rating drift -0.75 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($36K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (26,235 ratings)METRIC | +$5,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (32 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| annoying adsREVIEW | −$1,100 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.0.5
** Rich Text Formatting — NEW **
Your notes just got a major upgrade! Format your text exactly the way you want with our new rich text editor.
• Bold, italic, underline, and strikethrough formatting.… Full release notes →
Your notes just got a major upgrade! Format your text exactly the way you want with our new rich text editor.
• Bold, italic, underline, and strikethrough formatting.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Notepad: Easy Notes & Memos
- Developer
- 1381802 Ontario Inc.
- Bundle ID
- com.collabra.oldnotes
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- AR, CA, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- The notepad that feels like paper
- Description
- A beautifully simple notepad app for iPhone and iPad. Write notes, create to-do lists, handwrite with Apple Pencil, and organize with folders. 4.8 stars from 25,000+ ratings. Free on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $36.2K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- 2025 1381802
- Contact page
- oldnotepad.com/help
- About page
- Not found
📈Ratings growth26,504 ratings+21% lifetimeShow 3-year history estimate ▾
Tracked (34 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Jot down notes and organize your ideas with Notepad—the classic notepad writing app designed for keeping track of everything that matters.
[ TO-DO LISTS ]
• Create beautiful task lists with interactive checkboxes to track your daily tasks and goals.
• Drag and drop to reorder items—organize your to-dos exactly how you want them.
• Enjoy the satisfying experience of checking off completed tasks as you get things done.
• Perfect for shopping lists, daily chores, project tasks, and everything in between.
[ NOTES ]
• Create unlimited text notes with rich formatting—quickly and easily.… View full description on the official store →
[ TO-DO LISTS ]
• Create beautiful task lists with interactive checkboxes to track your daily tasks and goals.
• Drag and drop to reorder items—organize your to-dos exactly how you want them.
• Enjoy the satisfying experience of checking off completed tasks as you get things done.
• Perfect for shopping lists, daily chores, project tasks, and everything in between.
[ NOTES ]
• Create unlimited text notes with rich formatting—quickly and easily.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 94 MB🔞 4+📱 iOS 17.6+🔖 v6.0.5🔄 updated 0d ago🌐 AR, CA, CS, DA, NL +27📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v6.0.5
2026-04
⭐
Rating ↑ 4.37 → 4.83 (improved 0.46★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-04
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2024-03
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #20Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
note taking·#20🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 704 reviews across 9 markets● 82% positive · ● 9% neutral · ● 9% negative · Rating drift: -0.75★ (declining — recent 50: 4.08★ vs lifetime: 4.83★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.65
🇦🇺 AU
+0.61
🇺🇸 US
+0.60
🇬🇧 GB
+0.54
🇮🇳 IN
+0.47
🇯🇵 JP
+0.41
🇫🇷 FR
+0.39
🇧🇷 BR
+0.25
🇩🇪 DE
-0.05
Top praise themes
note pad ×38 note taking ×10 keep track ×9 grocery list ×6 helps keep ×6 add pictures ×5 user friendly ×5 talk about ×5
Top complaint themes
apple pencil ×5 one star ×3 search function ×3 ads ×20 note ×17 now ×13 gone ×12 deleted ×11
Risk signals
Fraud / scam mentions: 0.7%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.77273★ | 704 | 4.77273★ this version |
| 🇧🇷 BR | 4.875★ | 448 | 4.875★ this version |
| 🇨🇦 CA | 4.7674★ | 1,724 | 4.7674★ this version |
| 🇩🇪 DE | 4.62962★ | 216 | 4.62962★ this version |
| 🇫🇷 FR | 4.61151★ | 139 | 4.61151★ this version |
| 🇬🇧 GB | 4.78484★ | 897 | 4.78484★ this version |
| 🇮🇳 IN | 4.72128★ | 2,716 | 4.72128★ this version |
| 🇯🇵 JP | 4.41667★ | 48 | 4.41667★ this version |
| 🇺🇸 US | 4.83358★ | 26,409 | 4.83358★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Notepad: Easy Notes & Memos: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Productivity
About this analysis
Why high confidence: 26,235 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Notepad make per month?▴
Based on our ML-calibrated revenue forecast, Notepad earns approximately $36K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Notepad?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Notepad?▴
Notepad is published by 1381802 Ontario Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Notepad's BU Score?▴
Notepad has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.