Payback 2 - The Battle Sandbox
82
Quality Score
Excellent
Payback 2 - The Battle Sandbox
High confidence
✍️ bumetric analysis
“
This Arcade title carves out a niche in chaotic, open-world action, directly competing with established sandbox crime games like *Grand Theft Auto: San Andreas* and similar titles offering diverse mission types. Its strong user rating, backed by over two million reviews, signals significant traction and a mature product with a loyal user base, likely past its initial growth spurt and now focused on retention and sustained engagement. As a free-to-play title in the Arcade category, a common monetization observation is the reliance on a hybrid model: a significant ad revenue component, often through interstitial and rewarded video ads, balanced with in-app purchases for cosmetic items, currency packs, or battle passes. Founders in this space often see a 60/40 or even 70/30 split favoring ad revenue over IAP, especially for games with high session counts and broad appeal.
BU Score 82 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$6.0K
per month
→
12-mo forecast
$6.2K – $13.0K
per month
→
24-mo forecast
$7.7K – $23.1K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$150K
↳ What it cost to build · not monthly revenue
Likely range $110K – $200K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~2.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| ⚙Arcade complexity ×1.90 | +$45K |
| 🌐Cross-platform reach (iOS + Android) | +$52K |
Total estimate$150K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $100K · 14× MRR multiple
💸~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| ⭐★ rating ≥ 4.4 (solid) | +8% |
| 🏷Arcade category multiple | -20% |
| ⭐Mature user base (1M+ ratings) | +8% |
Final multiple14× MRR
👥 Estimated audience size
446.5M
Lifetime downloads (US-equivalent)
Monthly active
22.0M
Daily active
5.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Arcade engagement | ~200 installs / rating |
| 🔁Arcade D30 retention | 5% |
| 📍DAU / MAU stickiness | 0.25 |
DAU / MAU25% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷Category context | Arcade |
| 📦Tiny game bundle | → Native 2D engine |
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$6.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$5.7K – $9.5K
12 months
$6.2K – $13.0K
24 months
$7.7K – $23.1K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 43/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
9.1
Revenue Strength
3.8
Monetization Maturity
1.0
Defensibility
2.0
Market Position
0.0
Operational Safety
9.0
- 💰 Revenue: Modest — $4K - $8K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.53★ across 2,233,226 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 272d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $107K-$191K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,233,226 ratings)METRIC | +$12,000 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v2.106.16🔄 updated 0d ago📂 Arcade💰 Free
📝 About this app
Gaming App of The Day - Kotaku.com
"[Payback 2] manages to create a sense of overblown fun that permeates everything from straightforward races to capture the flag-inspired heists ... an immensely entertaining experience" - pocketgamer.co.uk
Featured as one of the best games of the week by The Guardian
"There’s a ton of stuff to do which is what gives Payback 2 such an interesting atmosphere" - Super Game Droid
Android Authority's Indie App of the Day
DESCRIPTION:… View full description on the official store →
"[Payback 2] manages to create a sense of overblown fun that permeates everything from straightforward races to capture the flag-inspired heists ... an immensely entertaining experience" - pocketgamer.co.uk
Featured as one of the best games of the week by The Guardian
"There’s a ton of stuff to do which is what gives Payback 2 such an interesting atmosphere" - Super Game Droid
Android Authority's Indie App of the Day
DESCRIPTION:… View full description on the official store →
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Payback 2 - The Battle Sandbox
- Developer
- Apex Designs Games LLP
- Bundle ID
- net.apex_designs.payback2
- App Store URL
- Open in App Store
- Category
- Arcade
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available data for the Android app "Payback 2 - The Battle Sandbox" indicates a monthly in-app purchase revenue of less than $5,000, according to Sensor Tower. However, the developer, Apex Designs Games LLP, has also reported a "significant jump in revenues" from implementing interstitial and rewarded video ads in Payback 2, suggesting a substantial ad revenue component that is not publicly quantified. With 3 million monthly downloads and 1.8 million daily active users, the total revenue (in-app purchases + advertising) is likely higher than the reported in-app purchase figure, but a precise estimate for total revenue is not publicly available.
Sources mentioned: Sensor Tower, InMobi, ASOTools
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Payback 2 - The Battle Sandbox: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 2,233,226 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
8 answers · auto-generated from this app's public dataHow much does Payback 2 - The Battle Sandbox make per month?▴
Based on our ML-calibrated revenue forecast, Payback 2 - The Battle Sandbox earns approximately $6.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Payback 2 - The Battle Sandbox profitable?▴
With estimated build cost $150K and monthly revenue $6.0K, Payback 2 - The Battle Sandbox looks break-even-grade — payback period sits around 2.1 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Payback 2 - The Battle Sandbox have?▴
Estimated audience: ~446.5M lifetime downloads, ~22.0M monthly active users, and ~5.5M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Payback 2 - The Battle Sandbox?▴
Browse the full Arcade category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Payback 2 - The Battle Sandbox built with?▴
Our heuristic places Payback 2 - The Battle Sandbox on the Native Android (Kotlin) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
How much would Payback 2 - The Battle Sandbox sell for?▴
Estimated acquisition value: $75K (marketplace range $75K – $100K). Calculated as 14× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Payback 2 - The Battle Sandbox?▴
Payback 2 - The Battle Sandbox is published by Apex Designs Games LLP on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Payback 2 - The Battle Sandbox's BU Score?▴
Payback 2 - The Battle Sandbox has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.