BEAUTY BAY
70
Quality Score
Strong
BEAUTY BAY
Medium confidence
✍️ bumetric analysis
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BEAUTY BAY is an iOS app from Beauty Bay Ltd. in the Shopping category, currently rated 4.8★ across 3,339 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 70: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~2.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| ⚙Shopping complexity ×1.30 | +$15K |
Total estimate$65K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $45K · 18× MRR multiple
💸~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| ⭐★ rating ≥ 4.7 (premium) | +15% |
| 🏷Shopping category multiple | +2% |
Final multiple18× MRR
👥 Estimated audience size
330K
Lifetime downloads (US-equivalent)
Monthly active
39K
Daily active
7.1K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Shopping engagement | ~100 installs / rating |
| 🔁Shopping D30 retention | 12% |
| 📍DAU / MAU stickiness | 0.18 |
DAU / MAU18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 37/100MID TIERFREE (NO MONETIZATION)no growth momentumRevenue Strength
3.7
Product Quality
7.1
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.1
Operational Safety
4.1
Founder Strength
3.0
Monetization Maturity
0.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.75★ across 3,339 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — 2.3% refund mentions, bug mentions above category norm, rating drift -1.93 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (3,339 ratings)METRIC | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 48 MB🔞 4+📱 iOS 15.1+🔖 v19.37.0🔄 updated 0d ago🌐 EN, FR, DE📂 Shopping💰 Free
📝 About this app
The all new BEAUTY BAY app gives you easier access to bigger and bolder beauty on the go. You can now browse thousands of makeup, skincare and hair products, and order your everyday essentials (or impulse purchases) from the palm of your hand.
Major app perks include:
• Our full range of products, updated daily with new launches and restocks!
• Save your faves and shop later
• Sync your bag and app wishlist across all devices
• Alerts for new products and promos – just turn on push notifications!
• Instant and seamless checkout options… View full description on the official store →
Major app perks include:
• Our full range of products, updated daily with new launches and restocks!
• Save your faves and shop later
• Sync your bag and app wishlist across all devices
• Alerts for new products and promos – just turn on push notifications!
• Instant and seamless checkout options… View full description on the official store →
🆕 What's New · v19.37.0
performance improvements and bug fixes
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.06 → 4.80 (improved 1.74★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-06
⭐
Rating ↓ 3.33 → 3.00 (dropped 0.33★)
2020-05
⭐
Rating ↑ 3.00 → 3.33 (improved 0.33★)
2019-04
⭐
Rating ↑ 2.67 → 3.25 (improved 0.58★)
2019-02
⭐
Rating ↓ 3.50 → 2.67 (dropped 0.83★)
2019-02
⭐
Rating ↑ 3.00 → 3.50 (improved 0.50★)
2018-04
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 220 reviews across 8 markets● 52% positive · ● 26% neutral · ● 22% negative · Rating drift: -1.93★ (declining — recent 50: 2.82★ vs lifetime: 4.75★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.43
🇮🇳 IN
+0.38
🇨🇦 CA
+0.34
🇫🇷 FR
+0.27
🇺🇸 US
+0.25
🇦🇺 AU
+0.15
🇩🇪 DE
+0.12
🇯🇵 JP
-0.07
Top praise themes
skin care ×7 value money ×3 own brand ×3 cette application ×3 sont pas ×3 products ×33 les ×26 est ×19
Top complaint themes
customer service ×16 please fix ×5 les produits ×5 cancel order ×4 doesn work ×4 une commande ×4 arrive pas ×4 mon colis ×4
Risk signals
Refund mentions: 2.3% Bug mentions: 7%
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.75112★ | 3,339 | 4.75112★ this version |
| 🇬🇧 GB | 4.83676★ | 63,164 | 4.83676★ this version |
| 🇩🇪 DE | 4.7594★ | 1,808 | 4.7594★ this version |
| 🇫🇷 FR | 4.7817★ | 13,129 | 4.7817★ this version |
| 🇯🇵 JP | 4.60116★ | 346 | 4.60116★ this version |
| 🇨🇦 CA | 4.74556★ | 338 | 4.74556★ this version |
| 🇦🇺 AU | 4.69262★ | 1,220 | 4.69262★ this version |
| 🇮🇳 IN | 4.65251★ | 259 | 4.65251★ this version |
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- BEAUTY BAY
- Developer
- Beauty Bay Ltd.
- Bundle ID
- com.beautybay
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN, FR, DE
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.9K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth3,339 ratings+333800% lifetimeShow 3-year history estimate ▾
Tracked (50 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for BEAUTY BAY: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 3,339 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does BEAUTY BAY make per month?▴
Based on our ML-calibrated revenue forecast, BEAUTY BAY earns approximately $1.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like BEAUTY BAY?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes BEAUTY BAY?▴
BEAUTY BAY is published by Beauty Bay Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is BEAUTY BAY's BU Score?▴
BEAUTY BAY has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.