Carter's
80
Quality Score
Excellent
Carter's
High confidence
✍️ bumetric analysis
“
Carter's is an iOS app from Carter's Retail, Inc. in the Shopping category, currently rated 4.9★ across 172,484 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 80: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~3.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| 📦Asset bundle (183 MB) | +$40K |
| ⚙Shopping complexity ×1.30 | +$27K |
Total estimate$120K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$50K
↳ What it would sell for · not monthly revenue
Marketplace range $35K – $75K · 18× MRR multiple
💸~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| ⭐★ rating ≥ 4.7 (premium) | +15% |
| 🏷Shopping category multiple | +2% |
| ⭐Mature user base (100K+ ratings) | +5% |
Final multiple18× MRR
👥 Estimated audience size
17.0M
Lifetime downloads (US-equivalent)
Monthly active
2.0M
Daily active
360K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Shopping engagement | ~100 installs / rating |
| 🔁Shopping D30 retention | 12% |
| 📍DAU / MAU stickiness | 0.18 |
DAU / MAU18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 40/100MID TIERFREE (NO MONETIZATION)underperforming peersRevenue Strength
3.7
Product Quality
8.3
Market Position
0.3
Growth Velocity
5.0
Defensibility
4.2
Operational Safety
7.2
Founder Strength
3.0
Monetization Maturity
0.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.88★ across 172,484 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — rating drift -0.76 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (172,484 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.9.0
Thank you for using the Carter’s App! We’re always working to make your shopping experience seamless and enjoyable. This update includes performance improvements, bug fixes, and behind-the-scenes enhancements to keep things running smoothly.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Carter's
- Developer
- Carter's Retail, Inc.
- Bundle ID
- com.carters.prod.ios
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Carter's: Baby, Toddler, and Children's Clothes
- Description
- Shop for baby clothing, baby necessities and essentials at Carter’s, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.7K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/carters · instagram instagram.com/carters · tiktok tiktok.com/@carters · twitter twitter.com/carters · youtube youtube.com/user/cartersbabiesandkids
- Not found
- Phone
- Not found
- Contact page
- carters.com/content/customerservice/c…
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources provide overall company revenue for Carter's, Inc., and e-commerce revenue for carters.com (excluding app usage), but do not offer specific revenue estimates for the 'Carter's' iOS app.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Seeking Alpha, TradingView, FT.com, Stock Analysis, Grips Intelligence, Placer.ai Blog
⭐Recent App Store Reviews49 latest · avg 4.18★ · 73.5% 5★ · 14.3% 1★
5★36 (73%)
4★2 (4%)
3★2 (4%)
2★2 (4%)
1★7 (14%)
+907 ratings/week
Praise: love ×18 great ×10 best ×7 excellent ×3 amazing ×2Complaints: overpriced ×1 expensive ×1 terrible ×1
Top positive
★★★★★ Great Value!
I can always depend on Carters for the best quality at a great price.…
★★★★★ Sales
You can’t beat the sales for kids clothes.…
Top negative
★☆☆☆☆ I am not a bot
I found my shopping experience to be very annoying. I was asked over 10 times if I was a bot. This was more than excessive.…
★☆☆☆☆ It was good until….
One day I keep getting error when checking out. Super frustrating…
📈Ratings growth172,484 ratings+26% lifetimeShow 3-year history estimate ▾
Tracked (43 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Carter's app makes shopping for your little ones easier than ever — with styles from all 5 brands: Carter's®, OshKosh B'gosh®, Skip Hop®, Little Planet®, and Otter Avenue™. Whether you're shopping for baby, toddler, or big kid, the app helps you find what you need fast, with curated collections for bedtime, playtime, gift-giving, and more.
Key Features:
- Shop all 5 brands in one place
- Quickly check local store inventory
- Choose curbside pickup or same-day delivery (where available)
- Track and redeem Carter's Rewards
- Stay up to date with app-exclusive launches… View full description on the official store →
Key Features:
- Shop all 5 brands in one place
- Quickly check local store inventory
- Choose curbside pickup or same-day delivery (where available)
- Track and redeem Carter's Rewards
- Stay up to date with app-exclusive launches… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 183 MB🔞 4+📱 iOS 17.0+🔖 v10.9.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v10.8.0
2026-04
⭐
Rating ↑ 3.85 → 4.88 (improved 1.03★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-12
⭐
Rating ↑ 2.50 → 3.33 (improved 0.83★)
2023-12
🚀
First tracked snapshot — initial data captured
2023-12
⭐
Rating ↓ 4.00 → 2.50 (dropped 1.50★)
🗣
Voice of Customer
Based on 500 reviews across 1 markets● 71% positive · ● 11% neutral · ● 18% negative · Rating drift: -0.76★ (declining — recent 50: 4.12★ vs lifetime: 4.88★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Top praise themes
carter clothes ×12 shopping carter ×10 carters clothes ×10 quality clothes ×10 quality clothing ×9 easy find ×8 clothes carters ×7 carter clothing ×7
Top complaint themes
gift card ×12 doesn work ×12 credit card ×8 items cart ×7 create account ×7 customer service ×6 something went ×5 went wrong ×5
🧪
Tech & Domain Intel — carters.com
- Tech stack
- Anthropic · Microsoft 365 · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Meta (Facebook) Ads · Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Carter's: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 172,484 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Carter's make per month?▴
Based on our ML-calibrated revenue forecast, Carter's earns approximately $2.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Carter's?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Carter's?▴
Carter's is published by Carter's Retail, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Carter's's BU Score?▴
Carter's has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.