CHARLOTTE TILBURY: EASY BEAUTY
80
Quality Score
Excellent
CHARLOTTE TILBURY: EASY BEAUTY
High confidence
✍️ bumetric analysis
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CHARLOTTE TILBURY: EASY BEAUTY is an iOS app from Charlotte Tilbury Beauty Limited in the Shopping category, currently rated 4.9★ across 12,840 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 80: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$105K
↳ What it cost to build · not monthly revenue
Likely range $80K – $140K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (129 MB) | +$31K |
| ⚙ Shopping complexity ×1.30 | +$24K |
Total estimate
$105K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$325K
↳ What it would sell for · not monthly revenue
Marketplace range $250K – $425K · 18× MRR multiple
💸
~3.1× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
Final multiple
18× MRR
👥 Estimated audience size
1.2M
Lifetime downloads (US-equivalent)
Monthly active
150K
Daily active
27K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
9.8
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
2.9
Market Position
1.8
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.92★ across 12,840 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($18K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (12,840 ratings)METRIC | +$5,500 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| Established app (3y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (5 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.71.0
Multitask like a beauty icon. With Picture in Picture mode, watch Charlotte’s expert tutorials while you browse and shop, so you can learn, explore, and glow without interruption.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- CHARLOTTE TILBURY: EASY BEAUTY
- Developer
- Charlotte Tilbury Beauty Limited
- Bundle ID
- com.charlottetilbury.magic
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 17+
- Languages
- EN, FR, DE, IT, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $18.7K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth13,189 ratings+273% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (32 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Create an account + use code CTAPP15 with your first order on the app to unlock a magical 15% off!*
Discover The Magic Of The Charlotte Tilbury App!
Easy Beauty For You!
From your perfect skincare, makeup + fragrance matches in 60 seconds to a beauty video library of how-to tutorials, my free App is my beauty brain + the power of AI at your fingertips! Unlock a personalised shopping experience, early access to NEW! innovations, breaking beauty news + so much more!
Charlotte’s Pro Beauty Tech Tools!… View full description on the official store →
Discover The Magic Of The Charlotte Tilbury App!
Easy Beauty For You!
From your perfect skincare, makeup + fragrance matches in 60 seconds to a beauty video library of how-to tutorials, my free App is my beauty brain + the power of AI at your fingertips! Unlock a personalised shopping experience, early access to NEW! innovations, breaking beauty news + so much more!
Charlotte’s Pro Beauty Tech Tools!… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 129 MB🔞 17+📱 iOS 16.0+🔖 v1.71.0🔄 updated 0d ago🌐 EN, FR, DE, IT, ES📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.38 → 4.92 (improved 0.54★)
2026-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.90 → 4.37 (dropped 0.53★)
2026-03
⭐
Rating ↑ 4.36 → 4.90 (improved 0.54★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-07
⭐
Rating ↓ 5.00 → 4.20 (dropped 0.80★)
2023-06
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 6 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.91467★ | 1,922 | 4.91467★ this version |
| 🇨🇦 CA | 4.87741★ | 1,346 | 4.87741★ this version |
| 🇩🇪 DE | 4.88072★ | 2,926 | 4.88072★ this version |
| 🇫🇷 FR | 4.88633★ | 1,830 | 4.88633★ this version |
| 🇬🇧 GB | 4.90855★ | 29,995 | 4.90855★ this version |
| 🇺🇸 US | 4.91789★ | 13,189 | 4.91789★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for CHARLOTTE TILBURY: EASY BEAUTY: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 12,840 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does CHARLOTTE TILBURY make per month?▴
Based on our ML-calibrated revenue forecast, CHARLOTTE TILBURY earns approximately $18K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like CHARLOTTE TILBURY?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes CHARLOTTE TILBURY?▴
CHARLOTTE TILBURY is published by Charlotte Tilbury Beauty Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is CHARLOTTE TILBURY's BU Score?▴
CHARLOTTE TILBURY has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.