Safe + Password Manager
71
Quality Score
Strong
Safe + Password Manager
Medium confidence
✍️ bumetric analysis
“
Safe + Password Manager is an iOS app from edv & medien GmbH in the Productivity category, currently rated 4.8★ across 452 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 71: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$11.7K
per month
→
12-mo forecast
$12.1K – $25.2K
per month
→
24-mo forecast
$14.9K – $44.8K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$60K
↳ What it cost to build · not monthly revenue
Likely range $45K – $80K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (63 MB) | +$5K |
| ⚙ Productivity complexity ×1.10 | +$5K |
Total estimate
$60K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$400K
↳ What it would sell for · not monthly revenue
Marketplace range $300K – $500K · 17× MRR multiple
💸
~6.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
17× MRR
👥 Estimated audience size
33K
Lifetime downloads (US-equivalent)
Monthly active
10K
Daily active
4.5K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$11.7K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$11.1K – $18.4K
12 months
$12.1K – $25.2K
24 months
$14.9K – $44.8K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 42/100MID TIERFREE (NO MONETIZATION)underperforming peersGrowth Velocity
5.0
Founder Strength
5.4
Product Quality
5.2
Revenue Strength
4.1
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
7.4
- 💰 Revenue: Modest — $8K - $17K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 452 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -0.53 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $209K-$372K. Portfolio play ($23K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (20 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| support teamREVIEW | +$900 | |
| Early-stage install base (452 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.5.1
• Safe + v26 supports iOS / iPadOS 26
• New design (with current operating system)
• As an alternative to the list view for folders and items, a tile view with large icons can be selected on a folder basis
• Folder options for automatic or manual sorting… Full release notes →
• New design (with current operating system)
• As an alternative to the list view for folders and items, a tile view with large icons can be selected on a folder basis
• Folder options for automatic or manual sorting… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Safe + Password Manager
- Developer
- edv & medien GmbH
- Bundle ID
- de.safe-app.iPhoneSafe
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- NL, EN, FI, FR, DE, EL, ID, IT, JA, KO, NB, PL, PT, RU, ZH, ES, SV, ZH, TR, UK
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $23.1K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth452 ratings+45100% lifetimeShow 3-year history estimate ▾
Tracked (46 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $2.99 (+0%)
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
• Manage your Passwords and Passkeys
• AutoFill Passwords in Safari and Apps
• Protect your Photos and Contacts
• Safeguard your Videos*
• Protect PDF, iWork and Office Documents*
• Securely Sync your Data via WiFi
• Login with Touch ID or Face ID
• Two-Factor Authentication (2FA / TOTP)
• Generate Strong Passwords
• Encrypt Stored Data with AES-256
• Add Geofences to Items
• Access Items Nearby from the Widget
• Import Data from other Apps and Password Managers in CSV Format… View full description on the official store →
• AutoFill Passwords in Safari and Apps
• Protect your Photos and Contacts
• Safeguard your Videos*
• Protect PDF, iWork and Office Documents*
• Securely Sync your Data via WiFi
• Login with Touch ID or Face ID
• Two-Factor Authentication (2FA / TOTP)
• Generate Strong Passwords
• Encrypt Stored Data with AES-256
• Add Geofences to Items
• Access Items Nearby from the Widget
• Import Data from other Apps and Password Managers in CSV Format… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 63 MB🔞 4+📱 iOS 17.7+🔖 v26.5.1🔄 updated 0d ago🌐 NL, EN, FI, FR, DE +15📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $2.99 price point
2026-03
⭐
Rating ↑ 4.31 → 4.70 (improved 0.39★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2018-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2015-07
⭐
Rating ↑ 4.00 → 4.33 (improved 0.33★)
2014-09
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 163 reviews across 8 markets● 60% positive · ● 21% neutral · ● 19% negative · Rating drift: -0.53★ (declining — recent 50: 4.24★ vs lifetime: 4.77★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.94
🇺🇸 US
+0.69
🇬🇧 GB
+0.58
🇧🇷 BR
+0.55
🇯🇵 JP
+0.43
🇫🇷 FR
+0.14
🇨🇦 CA
+0.11
🇩🇪 DE
-0.03
Top praise themes
vielen jahren ×8 iphone ipad ×7 seit vielen ×7 très bonne ×6 bonne application ×6 highly recommend ×5 tech support ×4 highly recommended ×4
Top complaint themes
finger print ×3 auf dem ×3 update ×8 die ×8 support ×7 und ×7 ich ×7 buy ×5
Risk signals
Refund mentions: 0.6%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.74138★ | 58 | 4.74138★ this version |
| 🇧🇷 BR | 4.87179★ | 39 | 4.87179★ this version |
| 🇨🇦 CA | 4.65151★ | 66 | 4.65151★ this version |
| 🇩🇪 DE | 4.66385★ | 5,087 | 4.66385★ this version |
| 🇫🇷 FR | 4.62976★ | 289 | 4.62976★ this version |
| 🇬🇧 GB | 4.69623★ | 451 | 4.69623★ this version |
| 🇮🇳 IN | 4.71429★ | 21 | 4.71429★ this version |
| 🇯🇵 JP | 4.31579★ | 38 | 4.31579★ this version |
| 🇺🇸 US | 4.77704★ | 453 | 4.77704★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Safe + Password Manager: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Productivity
About this analysis
Why medium confidence: 452 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Safe + Password Manager make per month?▴
Based on our ML-calibrated revenue forecast, Safe + Password Manager earns approximately $23K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Safe + Password Manager?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Safe + Password Manager?▴
Safe + Password Manager is published by edv & medien GmbH on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Safe + Password Manager's BU Score?▴
Safe + Password Manager has a BU Score of 71/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.