79
Quality Score
Strong
Fashion Nova: Trendy Shopping
✍️ bumetric analysis
“
Fashion Nova: Trendy Shopping is an iOS app from Fashion Nova Inc. in the Shopping category, currently rated 4.8★ across 1,216,883 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 79: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Revenue · today and ahead
Today
$2.5M/mo
In 12 months
$2.6M – $4.1M
In 24 months
$3.2M – $5.9M
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~2.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| 📦Asset bundle (63 MB) | +$5K |
| ⚙Shopping complexity ×1.30 | +$16K |
| ⚙8.0y maintenance × ~1-person team | +$48K |
Total estimate$120K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 23× MRR multiple
💸~0.8× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| 📅8.0y proven track record | +20% |
| ⭐★ rating ≥ 4.7 (premium) | +15% |
| 🏷Shopping category multiple | +2% |
| ⭐Mature user base (1M+ ratings) | +8% |
Final multiple23× MRR
👥 Estimated audience size
85.0M
Lifetime downloads (US-equivalent)
Monthly active
6.5M
Daily active
1.1M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Shopping engagement | ~100 installs / rating |
| 📅8.0y of rating accumulation | -30% |
| 🔁Shopping D30 retention | 12% |
| 📍DAU / MAU stickiness | 0.18 |
DAU / MAU18% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 70%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦App bundle size | 63 MB |
| 🏷Category context | Shopping |
| 📦Small-mid iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-05-19 · 4 days ago
0 · Active50 · At risk100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅4 days since last update | Active development |
VerdictActive
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Headwinds: review-mined risks present
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 41/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
8.2
Revenue Strength
6.4
Monetization Maturity
0.5
Defensibility
4.0
Market Position
2.0
Operational Safety
3.6
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 1,205,978 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: High — 8.5% refund mentions, scam/fraud mentions detected, rating drift -1.94 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $30.0M-$55.0M. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,216,883 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 63 MB🔞 12+📱 iOS 15.1+🔖 v14.0.117🔄 updated 4d ago🌐 EN📂 Shopping💰 Free🚀 Launched 2018 (8y old)
📝 About this app
Discover trendy outfits, dresses, jeans and affordable clothing with fast shipping and 1000+ new arrivals weekly. Our online shopping app brings stylish women's, curve, men's and kids’ fashion to your fingertips as the #1 most-searched fashion brand.
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WHY FASHION NOVA IS YOUR STYLE ESSENTIAL
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• 1000+ NEW ARRIVALS WEEKLY: Be the first to rock the latest trends and new clothes before anyone else. Our design team brings you trendy outfits inspired by runway looks.
• INCLUSIVE SIZING: Perfect fits for every body type with our Women's, Plus Size, Curve, Men's, and Kids collections.… View full description on the official store →
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WHY FASHION NOVA IS YOUR STYLE ESSENTIAL
-----
• 1000+ NEW ARRIVALS WEEKLY: Be the first to rock the latest trends and new clothes before anyone else. Our design team brings you trendy outfits inspired by runway looks.
• INCLUSIVE SIZING: Perfect fits for every body type with our Women's, Plus Size, Curve, Men's, and Kids collections.… View full description on the official store →
🆕 What's New · v14.0.117
- Product screen improvements
- Bug fixes
- Bug fixes
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.49 → 4.70 (improved 1.21★)
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-10
⭐
Rating ↓ 2.75 → 2.40 (dropped 0.35★)
2025-10
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2025-10
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 754 reviews across 9 markets● 61% positive · ● 15% neutral · ● 24% negative · Rating drift: -1.94★ (declining — recent 50: 2.9★ vs lifetime: 4.84★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇺🇸 US
+0.36
🇮🇳 IN
+0.30
🇯🇵 JP
+0.23
🇦🇺 AU
+0.18
🇩🇪 DE
+0.17
🇬🇧 GB
+0.15
🇨🇦 CA
+0.13
🇫🇷 FR
+0.11
🇧🇷 BR
+0.04
Top praise themes
plus size ×13 true size ×11 customer service ×9 buena calidad ×7 online store ×7 shipping fast ×6 quality clothing ×6 quality clothes ×6
Top complaint themes
customer service ×65 gift card ×27 store credit ×18 placed order ×10 return policy ×7 order again ×6 poor customer ×5 cancel order ×5
Risk signals
Refund mentions: 8.5% Fraud / scam mentions: 2.1%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.74167★ | 6,062 | 4.74167★ this version |
| 🇧🇷 BR | 4.69166★ | 827 | 4.69166★ this version |
| 🇨🇦 CA | 4.76105★ | 48,276 | 4.76105★ this version |
| 🇩🇪 DE | 4.70472★ | 4,494 | 4.70472★ this version |
| 🇫🇷 FR | 4.68146★ | 17,693 | 4.68146★ this version |
| 🇬🇧 GB | 4.77566★ | 21,659 | 4.77566★ this version |
| 🇮🇳 IN | 4.74532★ | 534 | 4.74532★ this version |
| 🇯🇵 JP | 4.70535★ | 767 | 4.70535★ this version |
| 🇺🇸 US | 4.84325★ | 1,210,896 | 4.84325★ this version |
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Fashion Nova: Trendy Shopping
- Developer
- Fashion Nova Inc.
- Bundle ID
- com.tapcart.npQt0DXZpj
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- www.fashionnova.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $4.8K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
The iOS app "Fashion Nova: Trendy Shopping" by Fashion Nova Inc. does not appear to generate direct revenue through in-app purchases, as indicated by Sensor Tower. The app primarily serves as a shopping platform to drive sales for the broader Fashion Nova e-commerce business, which has reported annual revenues ranging from $1 billion to $2 billion. Therefore, a direct revenue estimate for the app itself cannot be provided.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Forbes, SimiCart, Growjo, Prospeo, Curiously Conscious, Particl
⭐Recent App Store Reviews49 latest · avg 2.84★ · 32.7% 5★ · 40.8% 1★
5★16 (33%)
4★4 (8%)
3★5 (10%)
2★4 (8%)
1★20 (41%)
+6,051 ratings/week
Praise: love ×8 great ×3 favorite ×2 best ×1 perfect ×1Complaints: refund ×6 hate ×2 expensive ×1 worst ×1 scam ×1
Top positive
★★★★★ Pocket depth complaints and suggestion
The pickets on most of your pants are so shallow they can’t even accompany a cellphone, I suggest just like many other people for you to make deeper pockets at better angles so things don’t fall out easily along with making strings for your…
★★★★★ Love love love
I love all their clothing…
Top negative
★☆☆☆☆ Horrible Support
I don’t know what to say about this place other than the shipping process has gotten really sketchy lately. We are not getting our clothes on time, yet they expect you to pay even more now for faster shipping. There’s no real customer servi…
★☆☆☆☆ No estoy satisfecha
Las prendas no son como se miran en las fotos y deberían de devolver el dinero a la forma de pago original…
📈Ratings growth1,216,883 ratings+64% lifetimeShow 3-year history estimate ▾
Tracked (17 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for Fashion Nova: Trendy Shopping: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Fashion Nova make per month?▾
Based on our ML-calibrated revenue forecast, Fashion Nova earns approximately $4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Fashion Nova profitable?▾
With estimated build cost $120K and monthly revenue $4K, Fashion Nova looks break-even-grade — payback period sits around 2.1 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Fashion Nova have?▾
Estimated audience: ~85.0M lifetime downloads, ~6.5M monthly active users, and ~1.1M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Fashion Nova?▾
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Fashion Nova built with?▾
Our heuristic places Fashion Nova on the Native iOS (Swift / UIKit) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Fashion Nova still actively maintained?▾
Maintenance status: Active (5% abandonment risk). Last shipped version was 4 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Fashion Nova sell for?▾
Estimated acquisition value: $100K (marketplace range $75K – $150K). Calculated as 23× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Fashion Nova last updated?▾
Fashion Nova last shipped a new version on 2026-05-19 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Fashion Nova?▾
Fashion Nova is published by Fashion Nova Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Fashion Nova's BU Score?▾
Fashion Nova has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.