Not On The High Street
66
Quality Score
Solid
Not On The High Street
Medium confidence
✍️ bumetric analysis
“
Not On The High Street is an iOS app from Notonthehighstreet Enterprises Ltd in the Shopping category, currently rated 4.9★ across 233 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 66: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (134 MB) | +$33K |
| ⚙ Shopping complexity ×1.30 | +$25K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $25K · 16× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
👥 Estimated audience size
23K
Lifetime downloads (US-equivalent)
Monthly active
2.7K
Daily active
480
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 39/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
4.1
Product Quality
5.3
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
5.7
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.88★ across 233 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Elevated — scam/fraud mentions detected, rating drift -0.86 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.9★)METRIC | +$2,200 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (233 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.4.2
Meet our new logo, inspired by our 20-year heritage, creativity, and small-brand community.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Not On The High Street
- Developer
- Notonthehighstreet Enterprises Ltd
- Bundle ID
- com.notonthehighstreet.giftfinder
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.2K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth233 ratings+23200% lifetimeShow 3-year history estimate ▾
Tracked (15 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
We’re Not On The High Street – a marketplace home to over 5,000 small UK businesses. From milestone birthdays to dog adoption days, you’ll find epic gifts for all the big and small moments.
HASSLE-FREE SHOPPING
We make it easy with gifts under £25 and fast free delivery options. You can also use Apple Pay at checkout
Shop directly from the app and save your faves by tapping the heart icon
Turn on push notifications to get live updates on your orders and responses from sellers
From the wrapping to the card, we’ve got you covered
CURATED BY OUR GIFTING EXPERTS… View full description on the official store →
HASSLE-FREE SHOPPING
We make it easy with gifts under £25 and fast free delivery options. You can also use Apple Pay at checkout
Shop directly from the app and save your faves by tapping the heart icon
Turn on push notifications to get live updates on your orders and responses from sellers
From the wrapping to the card, we’ve got you covered
CURATED BY OUR GIFTING EXPERTS… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 134 MB🔞 12+📱 iOS 18.0+🔖 v12.4.2🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 4.00 → 4.90 (improved 0.90★)
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2013-12
⭐
Rating ↑ 3.33 → 3.75 (improved 0.42★)
2013-05
⭐
Rating ↑ 3.00 → 3.33 (improved 0.33★)
2012-12
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2012-11
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 65 reviews across 4 markets● 82% positive · ● 5% neutral · ● 14% negative · Rating drift: -0.86★ (declining — recent 50: 4.02★ vs lifetime: 4.88★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.84
🇺🇸 US
+0.65
🇬🇧 GB
+0.56
🇦🇺 AU
+0.23
Top praise themes
gift ideas ×5 easy navigate ×4 gifts family ×3 find ×10 quality ×8 unique ×7 amazing ×6 different ×6
Top complaint themes
customer service ×4 hurley burley ×4 noths ×6 order ×4 results ×3 gift ×3 sent ×3 one ×3
Risk signals
Refund mentions: 1.5% Fraud / scam mentions: 1.5%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.82383★ | 386 | 4.82383★ this version |
| 🇧🇷 BR | 5★ | 5 | 5★ this version |
| 🇨🇦 CA | 4.79688★ | 64 | 4.79688★ this version |
| 🇩🇪 DE | 4.92307★ | 26 | 4.92307★ this version |
| 🇫🇷 FR | 4.89286★ | 56 | 4.89286★ this version |
| 🇬🇧 GB | 4.86693★ | 49,714 | 4.86693★ this version |
| 🇮🇳 IN | 4.875★ | 8 | 4.875★ this version |
| 🇯🇵 JP | 5★ | 4 | 5★ this version |
| 🇺🇸 US | 4.87554★ | 233 | 4.87554★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Not On The High Street: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 233 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Not On The High Street make per month?▴
Based on our ML-calibrated revenue forecast, Not On The High Street earns approximately $1.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Not On The High Street?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Not On The High Street?▴
Not On The High Street is published by Notonthehighstreet Enterprises Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Not On The High Street's BU Score?▴
Not On The High Street has a BU Score of 66/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.