eWeLink
45
Quality Score
Emerging
eWeLink
Low confidence
✍️ bumetric analysis
“
eWeLink is an iOS app from Shenzhen CoolKit Technology Co., Ltd. in the Utilities category, currently rated 2.7★ across 49 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 45: Emerging (early traction worth watching). For a Utilities app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (263 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$250K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $325K · 10× MRR multiple
💸
~3.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
10× MRR
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: rating drift may slow acquisition, review-mined risks present
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 44/100INDIE TIERSUBSCRIPTIONexpected for tierRevenue Strength
2.7
Product Quality
0.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
7.0
Operational Safety
2.9
Founder Strength
5.4
Monetization Maturity
9.5
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 2.69★ across 49 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — bug mentions above category norm, rating drift -1.01 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $6K-$11K. Portfolio play ($24K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Below-average rating (2.7★)METRIC | −$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (18 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Pre-traction phase (49 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.24.0
- iOS widgets now support more devices.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- eWeLink
- Developer
- Shenzhen CoolKit Technology Co., Ltd.
- Bundle ID
- cc.coolkit.ios.cn
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- AR, BG, CS, DA, EN, FR, DE, EL, HE, IT, PL, PT, RU, ZH, SK, ES, ZH, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $24.2K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth49 ratings+29% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (32 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
One app, countless devices
eWeLink is the app platform that supports multiple brands of smart devices including Sonoff. It enables connections between diversified smart hardware and integrates popular Smart Speakers such as Amazon Alexa, Google Home. Moreover, eWeLink works with IFTTT, serving as the ultimate home control center.
Features
Remote control, Schedule, Timer, Loop timer, Inching, Interlock, Smart Scene, Sharing, Grouping, LAN mode, etc.
Compatible Devices
Smart curtain, Door Locks, Wall Switch, Socket, Smart Light Bulb, RF Remote Controller, IoT Camera, Motion Sensor, etc.… View full description on the official store →
eWeLink is the app platform that supports multiple brands of smart devices including Sonoff. It enables connections between diversified smart hardware and integrates popular Smart Speakers such as Amazon Alexa, Google Home. Moreover, eWeLink works with IFTTT, serving as the ultimate home control center.
Features
Remote control, Schedule, Timer, Loop timer, Inching, Interlock, Smart Scene, Sharing, Grouping, LAN mode, etc.
Compatible Devices
Smart curtain, Door Locks, Wall Switch, Socket, Smart Light Bulb, RF Remote Controller, IoT Camera, Motion Sensor, etc.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 263 MB🔞 4+📱 iOS 13.0+🔖 v5.24.0🔄 updated 0d ago🌐 AR, BG, CS, DA, EN +13📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.14 → 2.69 (improved 0.55★)
2026-03
⭐
Rating ↓ 2.60 → 2.14 (dropped 0.46★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.14 → 2.60 (improved 0.46★)
2019-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2018-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2017-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2017-03
⭐
Rating ↑ 1.71 → 2.13 (improved 0.42★)
2016-11
⭐
Rating ↓ 2.67 → 2.25 (dropped 0.42★)
2016-09
⭐
Rating ↑ 1.50 → 2.67 (improved 1.17★)
2016-07
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
2016-06
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 773 reviews across 9 markets● 36% positive · ● 22% neutral · ● 43% negative · Rating drift: -1.01★ (declining — recent 50: 1.68★ vs lifetime: 2.69★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇺🇸 US
+0.06
🇮🇳 IN
+0.03
🇯🇵 JP
+0.01
🇦🇺 AU
-0.01
🇨🇦 CA
-0.02
🇫🇷 FR
-0.03
🇬🇧 GB
-0.12
🇧🇷 BR
-0.23
🇩🇪 DE
-0.40
Top praise themes
apple watch ×16 google home ×11 please add ×10 smart home ×9 sonoff devices ×7 turn off ×6 garage door ×6 please fix ×5
Top complaint themes
doesn work ×20 please fix ×16 sonoff devices ×14 last update ×14 new version ×14 won let ×13 phone number ×12 apple watch ×12
Risk signals
Refund mentions: 0.5% Bug mentions: 7%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 2.67308★ | 52 | 2.67308★ this version |
| 🇬🇧 GB | 1.86364★ | 22 | 1.86364★ this version |
| 🇩🇪 DE | 2.52★ | 25 | 2.52★ this version |
| 🇫🇷 FR | 2.28571★ | 21 | 2.28571★ this version |
| 🇯🇵 JP | 3.5★ | 4 | 3.5★ this version |
| 🇨🇦 CA | 4★ | 3 | 4★ this version |
| 🇦🇺 AU | 3★ | 4 | 3★ this version |
| 🇧🇷 BR | 2.375★ | 16 | 2.375★ this version |
| 🇮🇳 IN | 2.5★ | 2 | 2.5★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Similar apps in Utilities
About this analysis
Why low confidence: only 49 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does eWeLink make per month?▴
Based on our ML-calibrated revenue forecast, eWeLink earns approximately $24K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like eWeLink?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes eWeLink?▴
eWeLink is published by Shenzhen CoolKit Technology Co., Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is eWeLink's BU Score?▴
eWeLink has a BU Score of 45/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.