Staples - Deals and Shopping
80
Quality Score
Excellent
Staples - Deals and Shopping
High confidence
✍️ bumetric analysis
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Staples - Deals and Shopping is an iOS app from STAPLES THE OFFICE SUPERSTORE in the Shopping category, currently rated 4.9★ across 200,973 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 80: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~1.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| 📦Asset bundle (262 MB) | +$40K |
| ⚙Shopping complexity ×1.30 | +$27K |
Total estimate$120K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 18× MRR multiple
💸~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| ⭐★ rating ≥ 4.7 (premium) | +15% |
| 🏷Shopping category multiple | +2% |
| ⭐Mature user base (100K+ ratings) | +5% |
Final multiple18× MRR
👥 Estimated audience size
20.0M
Lifetime downloads (US-equivalent)
Monthly active
2.4M
Daily active
430K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Shopping engagement | ~100 installs / rating |
| 🔁Shopping D30 retention | 12% |
| 📍DAU / MAU stickiness | 0.18 |
DAU / MAU18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 42/100MID TIERFREE (NO MONETIZATION)underperforming peersRevenue Strength
3.7
Product Quality
8.2
Market Position
0.6
Growth Velocity
5.0
Defensibility
3.2
Operational Safety
7.6
Founder Strength
4.9
Monetization Maturity
0.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 200,973 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — rating drift -1.64 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (200,973 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 262 MB🔞 4+📱 iOS 15.1+🔖 v13.2.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📝 About this app
One easy app for work, school and everything in between — it’s all in the Staples app.
Save on online orders and in-store purchases with weekly deals, app-only coupons, limited-time promotions and everyday low prices.
Make the most of every order with Easy Rewards™. Earn points on purchases and choose your bonus points categories to earn even more on the items you buy most. Enjoy exclusive and personalized offers each week, plus members can earn on recycling in store, trading in tech and more.… View full description on the official store →
Save on online orders and in-store purchases with weekly deals, app-only coupons, limited-time promotions and everyday low prices.
Make the most of every order with Easy Rewards™. Earn points on purchases and choose your bonus points categories to earn even more on the items you buy most. Enjoy exclusive and personalized offers each week, plus members can earn on recycling in store, trading in tech and more.… View full description on the official store →
🆕 What's New · v13.2.0
We’ve made performance improvements and fixed bugs for a smoother experience. Thanks for using the Staples app!
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.53 → 4.90 (improved 1.37★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-08
⭐
Rating ↓ 4.67 → 4.30 (dropped 0.37★)
2023-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-08
⭐
Rating ↓ 5.00 → 4.63 (dropped 0.37★)
2023-08
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #40Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
deals app·#40🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 450 reviews across 1 markets● 69% positive · ● 8% neutral · ● 23% negative · Rating drift: -1.64★ (declining — recent 50: 3.22★ vs lifetime: 4.86★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Top praise themes
customer service ×24 helpful staff ×6 easy navigate ×6 user friendly ×5 rewards program ×5 highly recommend ×5 easy easy ×5 above beyond ×4
Top complaint themes
reset password ×9 landscape mode ×8 easy rewards ×7 new account ×7 create new ×6 phone number ×5 password reset ×5 latest update ×5
🧪
Tech & Domain Intel — staples.com
- Mail provider
- Microsoft 365
- Tech stack
- Microsoft 365 · Zoho · Apple Pay / Sign in with Apple · Google Workspace · AWS SES · Atlassian (Jira/Confluence)
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 2 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.85572★ | 200,961 | 4.85572★ this version |
| 🇨🇦 CA | 3.59055★ | 508 | 3.59055★ this version |
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Staples - Deals and Shopping
- Developer
- STAPLES THE OFFICE SUPERSTORE
- Bundle ID
- com.staplesconnect.retailmobile.StaplesConnectApp
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.staples.com
- Tagline
- Staples drives your business with an extensive product assortment wherever you need it.
- Description
- Staples offers free next-day delivery when you spend $35+ on office supplies & furniture, ink, printing services, computers, & promotional products for business.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.5K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available data, including reports from Sensor Tower and Statista, does not provide specific revenue estimates for the iOS app 'Staples - Deals and Shopping'. The app primarily functions as a tool to facilitate online and in-store purchases for the Staples retail chain, rather than generating direct revenue through in-app purchases of digital goods. While the app drives sales for the parent company, its direct monetization as a standalone app is not reported.
Sources mentioned: Sensor Tower, Statista, AppleInsider, Growjo, ECDB, Zippia, Prospeo
⭐Recent App Store Reviews49 latest · avg 3.35★ · 49.0% 5★ · 34.7% 1★
5★24 (49%)
4★5 (10%)
3★1 (2%)
2★2 (4%)
1★17 (35%)
+286 ratings/week
Praise: great ×9 best ×6 love ×6 amazing ×3 fantastic ×1Complaints: hate ×2 worst ×2 bug ×2 crash ×1 terrible ×1
Top positive
★★★★★ Convenient & Professional.
I’m always greeted politely and service is great. Also very knowledgeable when I have a question! Thank you store in Greeneville TN…
★★★★★ Ruby
I enjoy shopping at staples, they always have great prices. Keep up the good work.…
Top negative
★☆☆☆☆ Update update update
Seems like every week the app REQUIRES an update. Pain in the butt!…
★☆☆☆☆ This app SUCKS!!!
Despite constantly sending messages the app keeps logging me out (yes I have asked it to stay logged in and to use Face ID). It will randomly work and then just as randomly log me out even when I try to go the app from the messages they kee…
📈Ratings growth200,973 ratings+78% lifetimeShow 3-year history estimate ▾
Tracked (46 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Staples - Deals and Shopping: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 200,973 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Staples - Deals and Shopping make per month?▴
Based on our ML-calibrated revenue forecast, Staples - Deals and Shopping earns approximately $8.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Staples - Deals and Shopping?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Staples - Deals and Shopping?▴
Staples - Deals and Shopping is published by STAPLES THE OFFICE SUPERSTORE on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Staples - Deals and Shopping's BU Score?▴
Staples - Deals and Shopping has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.