Step: Your World
63
Quality Score
Solid
Step: Your World
Medium confidence
✍️ bumetric analysis
“
Step: Your World is an iOS app from Step Digital Holdings Limited in the Travel category, currently rated 4.4★ across 644 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 63: Solid (established niche player). For a Travel app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$6.1K
per month
→
12-mo forecast
$6.3K – $13.1K
per month
→
24-mo forecast
$7.8K – $23.3K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~12 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (73 MB) | +$9K |
| ⚙ Travel complexity ×1.30 | +$17K |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 15× MRR multiple
💸
~1.3× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
👥 Estimated audience size
70K
Lifetime downloads (US-equivalent)
Monthly active
7.0K
Daily active
1.0K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Travel engagement | ~110 installs / rating |
| 🔁 Travel D30 retention | 10% |
| 📍 DAU / MAU stickiness | 0.15 |
DAU / MAU
14% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$6.1K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$5.8K – $9.6K
12 months
$6.3K – $13.1K
24 months
$7.8K – $23.3K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERSUBSCRIPTIONunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
4.7
Revenue Strength
3.8
Monetization Maturity
9.5
Defensibility
5.8
Market Position
2.0
Operational Safety
5.0
- 💰 Revenue: Modest — $4K - $9K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.42★ across 644 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — 10% subscription complaints, scam/fraud mentions detected, rating drift -2.22 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $109K-$193K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Good rating (4.4★)METRIC | +$800 | |
| Established app (5y old)METRIC | +$800 | |
| Early-stage install base (644 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.24.0
BIG NEWS! We’re beyond excited to introduce Step Premium - a more personalised way to explore the world! With this update, you can now unlock:
- Personalised recommendations on your Home Map
- Access to new trending step sections on the Explore Page… Full release notes →
- Personalised recommendations on your Home Map
- Access to new trending step sections on the Explore Page… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Step: Your World
- Developer
- Step Digital Holdings Limited
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.1K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth644 ratings+64300% lifetimeShow 3-year history estimate ▾
Tracked (20 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Step is a brand new social media, culture and travel app that provides a new way to explore the world - ensuring you are able to find and share the experiences and recommendations you are looking for, no matter where you go!
With Step you can now easily save and share your favorite places from all over the world – allowing you to build a personally curated map of the world, populated by the people you love, respect, and admire.
Step With Us:
* Map out and save all your favorite places around the world.
* Add photos and comments so you remember all the little details.… View full description on the official store →
With Step you can now easily save and share your favorite places from all over the world – allowing you to build a personally curated map of the world, populated by the people you love, respect, and admire.
Step With Us:
* Map out and save all your favorite places around the world.
* Add photos and comments so you remember all the little details.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 73 MB🔞 4+📱 iOS 16.0+🔖 v1.24.0🔄 updated 0d ago🌐 EN📂 Travel💰 Free
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 2.35 → 4.42 (improved 2.07★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-06
⭐
Rating ↓ 3.67 → 3.29 (dropped 0.38★)
2022-03
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2022-01
⭐
Rating ↓ 4.00 → 3.67 (dropped 0.33★)
2021-10
⭐
Rating ↑ 3.00 → 4.00 (improved 1.00★)
2021-08
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 89 reviews across 5 markets● 62% positive · ● 6% neutral · ● 33% negative · Rating drift: -2.22★ (declining — recent 50: 2.2★ vs lifetime: 4.42★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.49
🇦🇺 AU
+0.44
🇨🇦 CA
+0.29
🇫🇷 FR
+0.22
🇺🇸 US
+0.05
Top praise themes
game changer ×4 being able ×3 new places ×3 own city ×3 spots ×14 easy ×11 friends ×9 recommendations ×9
Top complaint themes
cancel subscription ×5 doesn show ×3 unsubscribe ×7 follow ×6 pay ×5 add ×5 recommendations ×5 better ×5
Risk signals
Subscription complaints: 10% Fraud / scam mentions: 2.2%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.66667★ | 60 | 4.66667★ this version |
| 🇧🇷 BR | 5★ | 18 | 5★ this version |
| 🇨🇦 CA | 4.58947★ | 95 | 4.58947★ this version |
| 🇩🇪 DE | 4.42307★ | 52 | 4.42307★ this version |
| 🇫🇷 FR | 4.05999★ | 50 | 4.05999★ this version |
| 🇬🇧 GB | 4.60278★ | 647 | 4.60278★ this version |
| 🇮🇳 IN | 4.55556★ | 9 | 4.55556★ this version |
| 🇯🇵 JP | 4.75★ | 4 | 4.75★ this version |
| 🇺🇸 US | 4.47344★ | 226 | 4.47344★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Step: Your World: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 644 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Step make per month?▴
Based on our ML-calibrated revenue forecast, Step earns approximately $6.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Step?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Step?▴
Step is published by Step Digital Holdings Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Step's BU Score?▴
Step has a BU Score of 63/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.