Swann Security
81
Quality Score
Excellent
Swann Security
High confidence
✍️ bumetric analysis
“
Swann Security is an iOS app from Swann Communications Pty Ltd in the Productivity category, currently rated 4.7★ across 62,464 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 81: Excellent (strong product-market fit). For a Productivity app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$24.7K
per month
→
12-mo forecast
$25.6K – $53.5K
per month
→
24-mo forecast
$31.7K – $95.0K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.4K/mo · 27K ratings · 4.4★
View →
ONE-TIME · BUILD💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| 📦Asset bundle (140 MB) | +$35K |
| ⚙Productivity complexity ×1.10 | +$8K |
Total estimate$95K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $350K · 18× MRR multiple
💸~2.9× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| ⭐★ rating ≥ 4.4 (solid) | +8% |
| 🏷Productivity category multiple | +8% |
Final multiple18× MRR
👥 Estimated audience size
4.7M
Lifetime downloads (US-equivalent)
Monthly active
1.4M
Daily active
605K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Productivity engagement | ~75 installs / rating |
| 🔁Productivity D30 retention | 30% |
| 📍DAU / MAU stickiness | 0.45 |
DAU / MAU45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$24.7K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$23.4K – $39.1K
12 months
$25.6K – $53.5K
24 months
$31.7K – $95.0K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersRevenue Strength
4.4
Product Quality
9.3
Market Position
2.0
Growth Velocity
5.0
Defensibility
3.8
Operational Safety
10.0
Founder Strength
5.2
Monetization Maturity
1.0
- 💰 Revenue: Modest — $17K - $37K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.67★ across 62,464 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $444K-$790K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (62,464 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Established app (7y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 140 MB🔞 4+📱 iOS 15.0+🔖 v5.12🔄 updated 0d ago🌐 BG, HR, CS, DA, NL +28📂 Productivity💰 Paid
📝 About this app
With Swann Security, everything is controllable via this single app.
Swann’s wired security systems, including all of our latest DVR and NVR series, now work seamlessly with wireless solutions such as Swann's new range of Indoor and Outdoor Wi-Fi security cameras.
A list of products that work with this app can be found here:
https://www.swann.com/us/apps
Please note that other Swann CCTV and IP camera models will not work with this app. This page will be updated as new compatible products are released.… View full description on the official store →
Swann’s wired security systems, including all of our latest DVR and NVR series, now work seamlessly with wireless solutions such as Swann's new range of Indoor and Outdoor Wi-Fi security cameras.
A list of products that work with this app can be found here:
https://www.swann.com/us/apps
Please note that other Swann CCTV and IP camera models will not work with this app. This page will be updated as new compatible products are released.… View full description on the official store →
🆕 What's New · v5.12
Bug fixes and UI improvements
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 2.13 → 4.60 (improved 2.47★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-03
⭐
Rating ↑ 1.40 → 2.00 (improved 0.60★)
2022-03
🚀
First tracked snapshot — initial data captured
2022-03
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.67422★ | 63,978 | 4.67422★ this version |
| 🇬🇧 GB | 4.5948★ | 23,492 | 4.5948★ this version |
| 🇩🇪 DE | 4.76923★ | 26 | 4.76923★ this version |
| 🇫🇷 FR | 4.64238★ | 151 | 4.64238★ this version |
| 🇯🇵 JP | 4.41299★ | 3,557 | 4.41299★ this version |
| 🇨🇦 CA | 4.55687★ | 5,504 | 4.55687★ this version |
| 🇦🇺 AU | 4.56066★ | 59,000 | 4.56066★ this version |
| 🇧🇷 BR | 4.66102★ | 59 | 4.66102★ this version |
| 🇮🇳 IN | 4.70854★ | 199 | 4.70854★ this version |
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Swann Security
- Developer
- Swann Communications Pty Ltd
- Bundle ID
- com.swannsecurity.one
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HU, IS, GA, IT, JA, KO, LV, LT, LB, MS, MT, NB, PL, PT, RO, SK, SL, ES, SV, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.4K/mo
- Top-grossing rank
- 🇦🇺#13 /100 🇬🇧#43 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth62,464 ratings+36% lifetimeShow 3-year history estimate ▾
Tracked (52 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank2 countries
🇦🇺AU#13 /100
🇬🇧GB#43 /100
📊Category Rank Trajectory#13 now · best #12 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 Description
95
BU Score · Transcendent
Similar apps in Productivity
Full revenue analysis
Read the article-style breakdown for Swann Security: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 62,464 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Swann Security make per month?▴
Based on our ML-calibrated revenue forecast, Swann Security earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Swann Security profitable?▴
With estimated build cost $95K and monthly revenue $15K, Swann Security looks profitable — pays back its estimated build cost in roughly 6 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Swann Security have?▴
Estimated audience: ~4.7M lifetime downloads, ~1.4M monthly active users, and ~605K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Swann Security?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would Swann Security sell for?▴
Estimated acquisition value: $275K (marketplace range $200K – $350K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Swann Security?▴
Swann Security is published by Swann Communications Pty Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Swann Security's BU Score?▴
Swann Security has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.