82
BU Score
Excellent
Stitch Fix - Personal Styling
✍️ BU Analytics Review
“
Stitch Fix - Personal Styling is an iOS app from Stitch Fix in the Shopping category, currently rated 4.7★ across 119,100 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 82 — Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (119,100 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 199 MB🔞 12+📱 iOS 18.0+🔖 v11.4.0🔄 updated 2d ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2015 (10y old)
📝 About this app
Shopping is hard. Stitch Fix makes it easy. Let us do it for you with the #1 online personal styling service for women, men and kids.
HOW IT WORKS
• GET A FIX: Take our simple style quiz to share your size, style and budget + get matches with a (real, human!) Stylist. Let your Stylist do all the shopping and send a box with picks just for you. Keep what you love, send back the rest.
• YOUR OWN SHOP: Browse and buy Stylist-approved pieces instantly in your personalized Freestyle shop, no Fix required. Find just-for-you pieces to complete your looks and explore new brands. Or start a Fix with a favorite style from your shop!
• THEMED FIXES: Choose a theme from workwear to seasonal favorites and your Stylist will personalize your Fix.
You’ll get style picked just for you from your favorite brands like Madewell, Marine Layer, Birkenstock, New Balance, Free People, Travis Mathew, The North Face, Bonobos, Untuckit, Favorite Daughter and so many more—plus brands you’ll only find at Stitch Fix.
FREE SHIPPING + NO SUBSCRIPTION REQUIRED
Shipping, returns and exchanges are always free (label included). Order Fix boxes on demand, or opt for regular deliveries, it’s up to you.
VISION: See yourself in new, Stylist-approved outfits with our exclusive AI-powered style visualization tool
STYLIST CONNECT: Need on-demand style advice? Figuring out what to wear this weekend? Chat directly with a Stylist who’s standing by to answer all your questions.
ONLINE PERSONAL STYLING FOR EVERYONE
Women’s sizes 0-24W (XS-3X) including Plus, Petite and Maternity.
Men’s sizes XS-3XL, waists 28-48 and inseams 28-36 (including Big + Tall)
Kids sizes 2T-18
Shoes + accessories for women, men + kids
Plus, Family Accounts let you add multiple profiles. Save time and shop for everyone in your family!
YOUR BUDGET, YOUR STYLE
From statement pieces to everyday items, your Stylist shops exclusively within your chosen price range. Women’s and men’s items start around $28, kids’ at $10.
And you’ll get special discounts when you keep 5+ items from your Fix!
HOW IT WORKS
• GET A FIX: Take our simple style quiz to share your size, style and budget + get matches with a (real, human!) Stylist. Let your Stylist do all the shopping and send a box with picks just for you. Keep what you love, send back the rest.
• YOUR OWN SHOP: Browse and buy Stylist-approved pieces instantly in your personalized Freestyle shop, no Fix required. Find just-for-you pieces to complete your looks and explore new brands. Or start a Fix with a favorite style from your shop!
• THEMED FIXES: Choose a theme from workwear to seasonal favorites and your Stylist will personalize your Fix.
You’ll get style picked just for you from your favorite brands like Madewell, Marine Layer, Birkenstock, New Balance, Free People, Travis Mathew, The North Face, Bonobos, Untuckit, Favorite Daughter and so many more—plus brands you’ll only find at Stitch Fix.
FREE SHIPPING + NO SUBSCRIPTION REQUIRED
Shipping, returns and exchanges are always free (label included). Order Fix boxes on demand, or opt for regular deliveries, it’s up to you.
VISION: See yourself in new, Stylist-approved outfits with our exclusive AI-powered style visualization tool
STYLIST CONNECT: Need on-demand style advice? Figuring out what to wear this weekend? Chat directly with a Stylist who’s standing by to answer all your questions.
ONLINE PERSONAL STYLING FOR EVERYONE
Women’s sizes 0-24W (XS-3X) including Plus, Petite and Maternity.
Men’s sizes XS-3XL, waists 28-48 and inseams 28-36 (including Big + Tall)
Kids sizes 2T-18
Shoes + accessories for women, men + kids
Plus, Family Accounts let you add multiple profiles. Save time and shop for everyone in your family!
YOUR BUDGET, YOUR STYLE
From statement pieces to everyday items, your Stylist shops exclusively within your chosen price range. Women’s and men’s items start around $28, kids’ at $10.
And you’ll get special discounts when you keep 5+ items from your Fix!
🆕 What's New · v11.4.0
Recent updates in the Stitch Fix app:
• Bug fixes & improvements. Updates make your experience even more seamless.
What do you think of the Stitch Fix app? If you like us, please write a review in the App Store! Problems or suggestions? Please email hello@stitchfix.com.
• Bug fixes & improvements. Updates make your experience even more seamless.
What do you think of the Stitch Fix app? If you like us, please write a review in the App Store! Problems or suggestions? Please email hello@stitchfix.com.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Stitch Fix - Personal Styling
- Developer
- Stitch Fix
- Bundle ID
- com.stitchfix.StitchFix-Appstore
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $107.0M ($110.0M – $111.7M)AI medium
- AI annual estimate
- $1340.0M/yr
- ML model estimate / mo
- $12.3K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Stitch Fix - Personal Styling" serves as the primary interface for Stitch Fix's core online personal styling service. As such, its revenue is directly tied to the company's overall financial performance. Stitch Fix reported a monthly revenue of $107 million for April 2026. The company's projected revenue for the third quarter of fiscal 2026 (ending May 2, 2026) is between $330 million and $335 million, which translates to a monthly range of approximately $110 million to $111.67 million. For the full fiscal year 2026, Stitch Fix anticipates total revenue between $1.33 billion and $1.35 billion.
Sources mentioned: Fibre2Fashion, Digital Commerce 360, Stitch Fix, Inc. Financials, MarketBeat, Investing.com, ECDB, Seeking Alpha
Citations: ecdb.com · fibre2fashion.com · digitalcommerce360.com · stitchfix.com · investing.com · seekingalpha.com
⭐Recent App Store Reviews49 latest · avg 3.29★ · 42.9% 5★ · 24.5% 1★
5★21 (43%)
4★3 (6%)
3★6 (12%)
2★7 (14%)
1★12 (24%)
+1,061 ratings/week
Praise: great ×14 love ×13 recommend ×5 amazing ×3 perfect ×3Complaints: hate ×1 terrible ×1 subscription ×1
Top positive
★★★★★ Amazing
The app is so good and I love that I can have different accounts for me and my family and it has so many features so that is what I like about stitch fix…
★★★★★ Helps Me A Lot
I am so bad at buying clothes for myself and having Stitch Fix on a schedule that works best for me. I have been able to expand my wardrobe and do so much thank you to the team who constantly innovates with this app!…
Top negative
★☆☆☆☆ Nothing for 60+ women
There’s not much for my age. If I do happen to see something I like, it’s outrageously priced.…
★☆☆☆☆ Frustrating
There aren’t options to search for specific items in Freestyle. You have to look through everything which deters me from buying, I want to search for dresses or tops…I have to scroll through hundreds of items and hope I come across what I a…
📈Ratings growth119,100 ratings+20% lifetimeShow 3-year history estimate ▾
Tracked (32 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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