Stitch Fix - Personal Styling
82
Quality Score
Excellent
Stitch Fix - Personal Styling
High confidence
✍️ bumetric analysis
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Stitch Fix - Personal Styling is an iOS app from Stitch Fix in the Shopping category, currently rated 4.7★ across 119,100 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 82: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (199 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 18× MRR multiple
💸
~1.9× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
11.5M
Lifetime downloads (US-equivalent)
Monthly active
1.4M
Daily active
240K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
9.4
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.7★ across 119,100 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($12K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (119,100 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v11.4.0
Recent updates in the Stitch Fix app:
• Bug fixes & improvements. Updates make your experience even more seamless.
What do you think of the Stitch Fix app? If you like us, please write a review in the App Store! Problems or suggestions? Please email hello@stitchfix.com.
• Bug fixes & improvements. Updates make your experience even more seamless.
What do you think of the Stitch Fix app? If you like us, please write a review in the App Store! Problems or suggestions? Please email hello@stitchfix.com.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Stitch Fix - Personal Styling
- Developer
- Stitch Fix
- Bundle ID
- com.stitchfix.StitchFix-Appstore
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $107.0M ($110.0M – $111.7M)AI medium
- AI annual estimate
- $1340.0M/yr
- ML model estimate / mo
- $12.3K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Stitch Fix - Personal Styling" serves as the primary interface for Stitch Fix's core online personal styling service. As such, its revenue is directly tied to the company's overall financial performance. Stitch Fix reported a monthly revenue of $107 million for April 2026. The company's projected revenue for the third quarter of fiscal 2026 (ending May 2, 2026) is between $330 million and $335 million, which translates to a monthly range of approximately $110 million to $111.67 million. For the full fiscal year 2026, Stitch Fix anticipates total revenue between $1.33 billion and $1.35 billion.
Sources mentioned: Fibre2Fashion, Digital Commerce 360, Stitch Fix, Inc. Financials, MarketBeat, Investing.com, ECDB, Seeking Alpha
📈Ratings growth119,100 ratings+22% lifetimeShow 3-year history estimate ▾
Tracked (32 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Shopping is hard. Stitch Fix makes it easy. Let us do it for you with the #1 online personal styling service for women, men and kids.
HOW IT WORKS
• GET A FIX: Take our simple style quiz to share your size, style and budget + get matches with a (real, human!) Stylist. Let your Stylist do all the shopping and send a box with picks just for you. Keep what you love, send back the rest.
• YOUR OWN SHOP: Browse and buy Stylist-approved pieces instantly in your personalized Freestyle shop, no Fix required. Find just-for-you pieces to complete your looks and explore new brands.… View full description on the official store →
HOW IT WORKS
• GET A FIX: Take our simple style quiz to share your size, style and budget + get matches with a (real, human!) Stylist. Let your Stylist do all the shopping and send a box with picks just for you. Keep what you love, send back the rest.
• YOUR OWN SHOP: Browse and buy Stylist-approved pieces instantly in your personalized Freestyle shop, no Fix required. Find just-for-you pieces to complete your looks and explore new brands.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 199 MB🔞 12+📱 iOS 18.0+🔖 v11.4.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v11.4.0
2026-04
⭐
Rating ↑ 3.35 → 4.70 (improved 1.35★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-01
⭐
Rating ↓ 5.00 → 4.43 (dropped 0.57★)
2025-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-01
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Stitch Fix - Personal Styling: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 119,100 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Stitch Fix - Personal Styling make per month?▴
Based on our ML-calibrated revenue forecast, Stitch Fix - Personal Styling earns approximately $12K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Stitch Fix - Personal Styling?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Stitch Fix - Personal Styling?▴
Stitch Fix - Personal Styling is published by Stitch Fix on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Stitch Fix - Personal Styling's BU Score?▴
Stitch Fix - Personal Styling has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.