Fabulous Daily Routine Planner
78
Quality Score
Strong
✍️ Bumetric analysis
“
Fabulous Daily Routine Planner is an iOS app from TheFabulous in the Health & Fitness category, currently rated 3.9★ across 589,586 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 78: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
506 snapshots on record
Rating
3.9
Reviews
589,586 reviews
Forecast Revenue / mo
$1.2M
Snapshots tracked
506
since Jan 2026
🤖Also on Android
$86/mo · 589K ratings · 3.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$215K
↳ What it cost to build · not monthly revenue
Likely range $160K – $290K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| 📦 Asset bundle (518 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$39K |
| ⚙ 12.8y maintenance × ~1-person team | +$76K |
Total estimate
$215K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$43.0M
↳ What it would sell for · not monthly revenue
Marketplace range $32.0M – $55.5M · 36× MRR multiple
💸
~200× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| 📅 12.8y proven track record | +20% |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
36× MRR
👥 Estimated audience size
28.5M
Lifetime downloads (US-equivalent)
Monthly active
2.1M
Daily active
750K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 📅 12.8y of rating accumulation | -30% |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 518 MB |
| 🏷 Category context | Health & Fitness |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
15%
Last shipped 2026-08-21 · 39 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 39 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 61/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.9
Product Quality
7.7
Revenue Strength
6.1
Monetization Maturity
4.0
Defensibility
8.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 3.87★ across 589,586 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (589,586 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (7 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Fabulous Daily Routine Planner
- Developer
- TheFabulous
- Bundle ID
- co.thefabulous.app
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, FR, DE, JA, PT, ZH, ES
Company
- Website
- www.thefabulous.co
- Tagline
- Find Your Ultimate Daily Routine and Make It Stick
- Description
- Fabulous is the #1 self-care app to help you build better habits and achieve your goals. Join millions transforming their lives by building a new routine today!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.2M/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- $3.99 - $299.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/thefabulous.co · instagram instagram.com/thefabstory?igshid=OGQ5… · twitter twitter.com/GetTheFabulous
- Not found
- Phone
- Not found
- Contact page
- thefabulous.co/contact
- About page
- thefabulous.co/about-the-fabulous.html
📈Ratings growth589,586 ratings+131798% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to the world of Fabulous. Unlock the power of habits and routines. Prioritize your mental health, build healthy habits and improve your life one step at a time. Fabulous started as a habit tracker, but it evolved into self-improvement, coaching, and mental health platform. Our goal is to make healthy routines an inseparable part of your life. Take care of yourself and be the driver of your lifestyle change with Fabulous!
- How does Fabulous work?
1 - Add structure to your life - Improve your life with a healthy morning routine that provides a system for your everyday life.… View full description on the official store →
- How does Fabulous work?
1 - Add structure to your life - Improve your life with a healthy morning routine that provides a system for your everyday life.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 518 MB🔞 4+📱 iOS 17.0+🔖 v23.0🔄 updated 1mo ago🌐 EN, FR, DE, JA, PT +2📂 Health & Fitness💰 Paid💎 IAP $3.99 - $299.99 per item🚀 Launched 2013 (12y old)
📅
What Worked™ · Development Pipeline
15 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
📈
Crossed 100,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +380 medium · co-occurring
2026-08
📸
Refreshed store screenshots — 6 of 8 updated
→ 30 days after: reviews +380 medium · co-occurring
2026-08
⭐
Rating ↓ 4.44 → 3.89 (dropped 0.55★)
→ 30 days after: reviews +380 medium · co-occurring
2026-08
🔧
Shipped update — v22.0 → v23.0
→ 30 days after: revenue −$14.4K/mo · rating −0.57★ · reviews +501,175 low · multiple changes
2026-07
🔧
Shipped update — v21.0.1 → v22.0.1
→ 30 days after: rating −0.55★ · reviews +501,133 medium · co-occurring
2026-06
🔧
Shipped update — v19.0.1 → v21.0.1
→ 30 days after: revenue +$14.4K/mo · reviews +743 medium · co-occurring
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +152 high confidence
2026-04
⭐
Rating ↑ 2.18 → 4.45 (improved 2.27★)
→ 30 days after: reviews +152 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.31★ · reviews +87,074 medium · co-occurring
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.47★ · reviews +325 medium · co-occurring
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.15★ · reviews +315 low · multiple changes
2026-01
⭐
Rating ↑ 1.33 → 1.86 (improved 0.53★)
→ 30 days after: rating +0.16★ · reviews +287 low · multiple changes
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.16★ · reviews +287 low · multiple changes
2026-01
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.19★ · reviews +281 low · multiple changes
2026-01
⭐
Rating ↓ 2.00 → 1.67 (dropped 0.33★)
→ 30 days after: rating +0.19★ · reviews +281 low · multiple changes
📸
Store Page History
6 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-08-22
Slot 2
2 ver.
2 ver.
2026-05-12
2026-08-22
Slot 3
2 ver.
2 ver.
2026-05-12
2026-08-22
Slot 4
2 ver.
2 ver.
2026-05-12
2026-08-22
Slot 5
2 ver.
2 ver.
2026-05-12
2026-08-22
Slot 6
2 ver.
2 ver.
2026-05-12
2026-08-22
🔎
ASO Keyword Positions
BEST RANK #14Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
habit tracker·#14🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.24963★ | 6,798 | 4.24963★ this version |
| 🇧🇷 BR | 4.75011★ | 21,962 | 4.75011★ this version |
| 🇨🇦 CA | 4.29389★ | 10,606 | 4.29389★ this version |
| 🇩🇪 DE | 4.4063★ | 10,101 | 4.4063★ this version |
| 🇫🇷 FR | 4.50669★ | 10,768 | 4.50669★ this version |
| 🇬🇧 GB | 4.17202★ | 12,987 | 4.17202★ this version |
| 🇮🇳 IN | 4.5183★ | 1,966 | 4.5183★ this version |
| 🇯🇵 JP | 4.12711★ | 354 | 4.12711★ this version |
| 🇺🇸 US | 4.42621★ | 89,082 | 4.42621★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Fabulous Daily Routine Planner: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by TheFabulous
View all →📦 Portfolio summaryBIG studio
4apps·$2.4M/mocombined
Lead-app heavy — top app contributes 50%
About this analysis
Why high confidence: 589,586 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Fabulous Daily Routine Planner make per month?▴
Based on our ML-calibrated revenue forecast, Fabulous Daily Routine Planner earns approximately $1.2M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Fabulous Daily Routine Planner profitable?▴
With estimated build cost $215K and monthly revenue $1.2M, Fabulous Daily Routine Planner looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Fabulous Daily Routine Planner have?▴
Estimated audience: ~28.5M lifetime downloads, ~2.1M monthly active users, and ~750K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Fabulous Daily Routine Planner?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Fabulous Daily Routine Planner built with?▴
Our heuristic places Fabulous Daily Routine Planner on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Fabulous Daily Routine Planner still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Fabulous Daily Routine Planner sell for?▴
Estimated acquisition value: $43.0M (marketplace range $32.0M – $55.5M). Calculated as 36× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Fabulous Daily Routine Planner last updated?▴
Fabulous Daily Routine Planner last shipped a new version on 2026-08-21 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Fabulous Daily Routine Planner?▴
Fabulous Daily Routine Planner is published by TheFabulous on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Fabulous Daily Routine Planner's BU Score?▴
Fabulous Daily Routine Planner has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.