71
BU Score
Strong
Flora Incognita
✍️ BU Analytics Review
“
Flora Incognita is an iOS app from Patrick Maeder in the Education category, currently rated 4.8★ across 480 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 71 — Strong (healthy traction). For a Education app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Multilingual (35 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (480 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Sep 24
Nov 24
Dec 24
Jan 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Nov 25
Jan 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 29 MB🔞 4+📱 iOS 13.0+🔖 v3.14🔄 updated 1mo ago🌐 AR, BG, HR, CS, DA +30📂 Education💰 Paid🚀 Launched 2018 (8y old)
📝 About this app
FLORA INCOGNITA - DISCOVER THE DIVERSITY OF NATURE
What's blooming? With the Flora Incognita app, this question is quickly answered. Take a picture of a plant, find out what it's called and learn everything you want to know with the help of a fact sheet. Highly precise algorithms based on artificial intelligence identify wild plants even when they are not (yet) in bloom!
In the Flora Incognita app you can easily view all your collected plant finds in a observation list. Maps show where you have found your plants. This way you can see how your knowledge about wild plants is growing.
But Flora Incognita is even more! The app is free of charge and without advertising, because it is part of a scientific research project that aims to improve nature conservation. The collected observations are used to answer scientific research questions that deal, for example, with the spread of invasive species or the effects of climate change on biotopes.
In regular stories, you will learn about news from the project, get insights into the scientific work or will be made curious about what is happening in nature right now.
WHY SHOULD YOU USE FLORA INCOGNITA?
- Identify wild plants simply by taking a photo with your smartphone
- Learn more about plant species with the help of extensive plant profiles
- Collect your findings in your observation list
- Become part of an innovative scientific community
- Share your findings on Twitter, Instagram & Co!
HOW GOOD IS FLORA INCOGNITA?
Species identification with Flora Incognita is based on Deep Learning algorithms that have an accuracy of well over 90%. It is important to take sharp and as close as possible pictures of plant parts such as flower, leaf, bark or fruit for a high identification accuracy.
WOULD YOU LIKE TO LEARN MORE ABOUT OUR PROJECT?
Visit our website at www.floraincognita.com or follow us on social media. You can find us on X (@FloraIncognita2), Mastodon (@FloraIncognita@social.mpdl.mpg.de), Instagram (@flora.incognita) and Facebook (@flora.incognita).
IS THE APP REALLY FREE OF CHARGE AND ADVERTISING?
Yes. You can use Flora Incognita anytime, as long as you want. It is free to use, with no ads, no premium version and no subscription. But maybe you will enjoy searching and identifying plants so much that it will become a new hobby. We have received this feedback many times!
WHO DEVELOPED FLORA INCOGNITA?
The Flora Incognita app is developed by scientists from the Technical University of Ilmenau and the Max Planck Institute for Biogeochemistry Jena. Its development was supported by the German Federal Ministry of Education and Research, the German Federal Agency for Nature Conservation with funds from the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety as well as the Thuringian Ministry for the Environment, Energy and Nature Conservation and the Foundation for Nature Conservation Thuringia. The project was awarded as an official project of the "UN Decade of Biodiversity" and won the Thuringian Research Award in 2020.
What's blooming? With the Flora Incognita app, this question is quickly answered. Take a picture of a plant, find out what it's called and learn everything you want to know with the help of a fact sheet. Highly precise algorithms based on artificial intelligence identify wild plants even when they are not (yet) in bloom!
In the Flora Incognita app you can easily view all your collected plant finds in a observation list. Maps show where you have found your plants. This way you can see how your knowledge about wild plants is growing.
But Flora Incognita is even more! The app is free of charge and without advertising, because it is part of a scientific research project that aims to improve nature conservation. The collected observations are used to answer scientific research questions that deal, for example, with the spread of invasive species or the effects of climate change on biotopes.
In regular stories, you will learn about news from the project, get insights into the scientific work or will be made curious about what is happening in nature right now.
WHY SHOULD YOU USE FLORA INCOGNITA?
- Identify wild plants simply by taking a photo with your smartphone
- Learn more about plant species with the help of extensive plant profiles
- Collect your findings in your observation list
- Become part of an innovative scientific community
- Share your findings on Twitter, Instagram & Co!
HOW GOOD IS FLORA INCOGNITA?
Species identification with Flora Incognita is based on Deep Learning algorithms that have an accuracy of well over 90%. It is important to take sharp and as close as possible pictures of plant parts such as flower, leaf, bark or fruit for a high identification accuracy.
WOULD YOU LIKE TO LEARN MORE ABOUT OUR PROJECT?
Visit our website at www.floraincognita.com or follow us on social media. You can find us on X (@FloraIncognita2), Mastodon (@FloraIncognita@social.mpdl.mpg.de), Instagram (@flora.incognita) and Facebook (@flora.incognita).
IS THE APP REALLY FREE OF CHARGE AND ADVERTISING?
Yes. You can use Flora Incognita anytime, as long as you want. It is free to use, with no ads, no premium version and no subscription. But maybe you will enjoy searching and identifying plants so much that it will become a new hobby. We have received this feedback many times!
WHO DEVELOPED FLORA INCOGNITA?
The Flora Incognita app is developed by scientists from the Technical University of Ilmenau and the Max Planck Institute for Biogeochemistry Jena. Its development was supported by the German Federal Ministry of Education and Research, the German Federal Agency for Nature Conservation with funds from the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety as well as the Thuringian Ministry for the Environment, Energy and Nature Conservation and the Foundation for Nature Conservation Thuringia. The project was awarded as an official project of the "UN Decade of Biodiversity" and won the Thuringian Research Award in 2020.
🆕 What's New · v3.14
Version 3.13.
* Offline Mode: Improved system stability for network-independent identification.
* Species Profiles: Expanded botanical details and characteristics.
* Bug Fixes: General performance improved and app stability optimized.
We wish you a relaxing holiday season and a happy New Year.
* Offline Mode: Improved system stability for network-independent identification.
* Species Profiles: Expanded botanical details and characteristics.
* Bug Fixes: General performance improved and app stability optimized.
We wish you a relaxing holiday season and a happy New Year.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Flora Incognita
- Developer
- Patrick Maeder
- Bundle ID
- com.floraincognita.floraincognita
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 4+
- Languages
- AR, BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HI, HU, ID, IT, JA, KO, LV, LT, NB, FA, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SV, TR, UK, UR
Company
- Website
- www.floraincognita.com
- Tagline
- Discover plant diversity
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $18.3K/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/FloraIncognita2/
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://floraincognita.com/news/
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · twitter · youtube
- support@floraincognita.com
- Phone
- 03 2023-08-24 12
- Contact page
- Not found
- About page
- Not found
📈Ratings growth480 ratings+30% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
