Flora Incognita
71
Quality Score
Strong
Flora Incognita
Medium confidence
✍️ bumetric analysis
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Flora Incognita is an iOS app from Patrick Maeder in the Education category, currently rated 4.8★ across 480 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 71: Strong (healthy traction). For a Education app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.4K
per month
→
12-mo forecast
$1.2K – $4.3K
per month
→
24-mo forecast
$1.1K – $10.0K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$60K
↳ What it cost to build · not monthly revenue
Likely range $45K – $80K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Education complexity ×1.20 | +$10K |
Total estimate
$60K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$300K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $400K · 17× MRR multiple
💸
~5.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Education category multiple | +6% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
17× MRR
👥 Estimated audience size
40K
Lifetime downloads (US-equivalent)
Monthly active
7.2K
Daily active
2.1K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$1.2K – $2.7K
12 months
$1.2K – $4.3K
24 months
$1.1K – $10.0K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 45/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
6.7
Revenue Strength
3.1
Monetization Maturity
1.0
Defensibility
4.0
Market Position
0.9
Operational Safety
10.0
- 💰 Revenue: Modest — $546 - $3413/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.79★ across 480 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $24K-$43K. Portfolio play ($18K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Multilingual (35 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (480 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.14
Version 3.13.
* Offline Mode: Improved system stability for network-independent identification.
* Species Profiles: Expanded botanical details and characteristics.
* Bug Fixes: General performance improved and app stability optimized.… Full release notes →
* Offline Mode: Improved system stability for network-independent identification.
* Species Profiles: Expanded botanical details and characteristics.
* Bug Fixes: General performance improved and app stability optimized.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Flora Incognita
- Developer
- Patrick Maeder
- Bundle ID
- com.floraincognita.floraincognita
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 4+
- Languages
- AR, BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HI, HU, ID, IT, JA, KO, LV, LT, NB, FA, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SV, TR, UK, UR
Company
- Website
- Not found
- Tagline
- Discover plant diversity
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $18.3K/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook de-de.facebook.com/Flora.Incognita · instagram instagram.com/flora.incognita · twitter twitter.com/FloraIncognita2 · youtube youtube.com/channel/UCNghpc-RzLellxcw…
- support@floraincognita.com
- Phone
- 03 2023-08-24 12
- Contact page
- Not found
- About page
- Not found
📈Ratings growth480 ratings+32% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
FLORA INCOGNITA - DISCOVER THE DIVERSITY OF NATURE
What's blooming? With the Flora Incognita app, this question is quickly answered. Take a picture of a plant, find out what it's called and learn everything you want to know with the help of a fact sheet. Highly precise algorithms based on artificial intelligence identify wild plants even when they are not (yet) in bloom!
In the Flora Incognita app you can easily view all your collected plant finds in a observation list. Maps show where you have found your plants. This way you can see how your knowledge about wild plants is growing.… View full description on the official store →
What's blooming? With the Flora Incognita app, this question is quickly answered. Take a picture of a plant, find out what it's called and learn everything you want to know with the help of a fact sheet. Highly precise algorithms based on artificial intelligence identify wild plants even when they are not (yet) in bloom!
In the Flora Incognita app you can easily view all your collected plant finds in a observation list. Maps show where you have found your plants. This way you can see how your knowledge about wild plants is growing.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 29 MB🔞 4+📱 iOS 13.0+🔖 v3.14🔄 updated 0d ago🌐 AR, BG, HR, CS, DA +30📂 Education💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-06
⭐
Rating ↓ 4.86 → 4.38 (dropped 0.48★)
2020-02
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇩🇪 DE | 4.80611★ | 24,205 | 4.80611★ this version |
| 🇮🇳 IN | 4.88889★ | 9 | 4.88889★ this version |
| 🇺🇸 US | 4.77996★ | 509 | 4.77996★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Flora Incognita: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 480 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Flora Incognita make per month?▴
Based on our ML-calibrated revenue forecast, Flora Incognita earns approximately $18K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Flora Incognita?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Flora Incognita?▴
Flora Incognita is published by Patrick Maeder on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Flora Incognita's BU Score?▴
Flora Incognita has a BU Score of 71/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.