74
BU Score
Strong
The General Auto Insurance App
✍️ BU Analytics Review
“
The General Auto Insurance App is an iOS app from The General Automobile Insurance Services, Inc. in the Finance category, currently rated 4.7★ across 220,659 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 74 — Strong (healthy traction). For a Finance app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (220,659 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 49 MB🔞 4+📱 iOS 16+🔖 v7.0.0🔄 updated 2d ago🌐 EN, ES📂 Finance💰 Free🚀 Launched 2018 (7y old)
📝 About this app
The General® mobile app helps you manage your policy anytime, anywhere. Whether you need to get a quote, make a payment, access your ID cards, add proof of insurance to your digital wallet, or submit a claim, The General® makes it simple and convenient
• Quickly get a quote for a new insurance policy with The General®
• Make a payment or schedule a payment using different payment methods.
• Access your ID Cards after signing in for the first time. You can view your virtual ID cards in landscape mode or open the PDF version to see your full legal ID cards.
• Add your proof of insurance to your digital wallet for quick and easy access when you need it.
• Start and submit a new claim, or track the status of an existing claim.
• Log in the way that works best for you using your email address or biometrics such as Face ID.
We’re always looking for ways to improve your mobile app experience. Please feel free to leave feedback about your experience or contact us at mobileappsupport@thegeneral.com. We’re committed to delivering a 5-star app experience.
*Some restrictions apply. Subject to Underwriting guidelines. Not available in all states.
End User License Agreement: https://www.thegeneral.com/legal/app_eula/
Privacy Notice: https://www.thegeneral.com/legal/privacy-policy/
• Quickly get a quote for a new insurance policy with The General®
• Make a payment or schedule a payment using different payment methods.
• Access your ID Cards after signing in for the first time. You can view your virtual ID cards in landscape mode or open the PDF version to see your full legal ID cards.
• Add your proof of insurance to your digital wallet for quick and easy access when you need it.
• Start and submit a new claim, or track the status of an existing claim.
• Log in the way that works best for you using your email address or biometrics such as Face ID.
We’re always looking for ways to improve your mobile app experience. Please feel free to leave feedback about your experience or contact us at mobileappsupport@thegeneral.com. We’re committed to delivering a 5-star app experience.
*Some restrictions apply. Subject to Underwriting guidelines. Not available in all states.
End User License Agreement: https://www.thegeneral.com/legal/app_eula/
Privacy Notice: https://www.thegeneral.com/legal/privacy-policy/
🆕 What's New · v7.0.0
We’ve updated the app to support new policies under The General, along with continued improvements to make your experience smoother and more reliable.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- The General Auto Insurance App
- Developer
- The General Automobile Insurance Services, Inc.
- Bundle ID
- com.pgac.thegeneral
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Car insurance with flexible payment options.
- Description
- Shop The General® car insurance and get a free quote today. Explore our auto insurance options to find the coverage you need at affordable rates.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.4K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/TheGeneralAuto
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.thegeneral.com/mypolicy/expressServices.htm?dropdown=payment
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · twitter · youtube
- Not found
- Phone
- 1- 844-327-9870
- Contact page
- https://www.thegeneral.com/help-center/
- About page
- https://www.thegeneral.com/about/
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources, including Sensor Tower, Statista, Adapty, and Reddit, do not provide specific revenue estimates for the iOS app "The General Auto Insurance App." While overall company revenue for The General Automobile Insurance Services, Inc. is reported to be between $140.0 million and $746 million annually by various sources, this figure represents the entire company's operations, not the app's direct revenue. The app primarily functions as a utility for policy management, payments, claims, and quotes, rather than generating revenue through in-app purchases or subscriptions.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Growjo, Zippia, Owler
⭐Recent App Store Reviews49 latest · avg 2.96★ · 40.8% 5★ · 40.8% 1★
5★20 (41%)
4★2 (4%)
3★3 (6%)
2★4 (8%)
1★20 (41%)
+636 ratings/week
Praise: great ×7 best ×6 love ×5 recommend ×3 awesome ×2Complaints: worst ×3 crash ×2 expensive ×2 overpriced ×1
Top positive
★★★★★ Great App
👍🏾👍🏾👍🏾👍🏾👍🏾…
★★★★★ Very satisfied
Had issues with my past insurer and needed to find a company with reasonable prices based on my driving history. This insurance company has been IT for me. I haven’t had any accident or claims so I have no comment of their competence in tha…
Top negative
★☆☆☆☆ Bad
The general is not good…
★☆☆☆☆ Rates are high
Rates are high with the General. It didn’t use to be. And I have no claims on my record. For a person on a fixed income the General insurance is sending me to poorer house. Will not recommend this company to anyone…
📈Ratings growth220,659 ratings+43% lifetimeShow 3-year history estimate ▾
Tracked (42 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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