45
BU Score
Emerging
Benefits OnLine
✍️ BU Analytics Review
“
Benefits OnLine is an iOS app from Merrill Lynch, Pierce, Fenner, and Smith Inc. in the Finance category, currently rated 3.0★ across 1,092 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 45 — Emerging (early traction worth watching). For a Finance app, that means early traction worth watching.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,092 ratings)METRIC | +$1,500 | |
| Below-average rating (3.0★)METRIC | −$1,500 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 508 MB🔞 4+📱 iOS 16.0+🔖 v26.05.0🔄 updated 6d ago🌐 EN, ES📂 Finance💰 Free🚀 Launched 2018 (7y old)
📝 About this app
You don’t need a computer to keep up with your employer-sponsored benefit plans. With the free* Benefits OnLine® Mobile app, you’ll have easy access to your benefit plans with Merrill, virtually 24/7. Find out how easy it is to:
Manage your accounts
•Check your account balances, detailed holdings and account history
•Manage your investments and update contribution rates
•View your Account Summary with interactive graphics
•Request a loan, withdrawal or rollover
Access financial information
•Review U.S. & Global market data
•Add securities to your device watchlist
•Monitor major market securities
Personalize your experience
•Stay up to date with My To-Do List and Alert messages
•Have your Merrill investment account balances and Bank of America account balances displayed along with your benefit plan accounts
•Choose “online deliver” for statements and confirmations
Stay Secure
•Set up Touch ID/Face ID to log in securely without using your password**
•Visit our Privacy & Security page to learn about the features we offer to help protect you and your accounts
IMPORTANT NOTICE:
The Benefits OnLine® app for iPhone is available to clients who have access to the benefits.ml.com website. Some of the features and services available on benefits.ml.com are not available within this app. Please access the website to access all functionality. Select Application License Agreement and review the amended Terms & Conditions, which apply to the website and all mobile devices. By downloading and using this app, you agree to the current Terms & Conditions.
*You may be charged access fees from your wireless service provider depending on your mobile device. Please check with your wireless service provider for details on specific fees and charges.
**Certain devices are eligible for enrollment in Touch ID/Face ID.
The images included are for illustrative purposes only.
Merrill Privacy and Security: ml.com/privacy
Merrill makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith, Incorporated (MLPF&S), a registered broker-dealer and Member Securities Investor Protection Corporation (SIPC), and other subsidiaries of Bank of America Corporation. Insurance and annuity products are offered through Merrill Lynch Life Agency Inc., a licensed insurance agency and wholly owned subsidiary of Bank of America Corporation.
Merrill is the marketing name for Merrill Lynch Wealth Management, and Merrill Edge®, both of which are made available through Merrill Lynch, Pierce, Fenner & Smith, Incorporated (MLPF&S). Merrill Edge is available through Merrill Lynch, Pierce, Fenner & Smith, Incorporated (MLPF&S), and consists of the Merrill Edge Advisory Center (investment guidance) and self-directed online investing.
Trust and fiduciary services are provided by U.S. Trust, a division of Bank of America, N.A., Member FDIC, or U.S. Trust Company of Delaware. Both are wholly owned subsidiaries of Bank of America Corporation.
Banking products are provided by Bank of America, N.A. and affiliated banks, Members FDIC and wholly owned subsidiaries of Bank of America Corporation.
MLPF&S and Bank of America, N.A. make available investment products sponsored, managed, distributed or provided by companies that are affiliates of Bank of America Corporation.
Investment products, insurance and annuity products:
•Are Not FDIC Insured
•Are Not Bank Guaranteed
•May Lose Value
•Are Not Deposits
•Are Not Insured by Any Federal Government Agency
•Are Not a Condition to Any Banking Service or Activity
© 2026 Bank of America Corporation. All Rights Reserved Benefits OnLine is a registered trademark of Bank of America Corporation.
Manage your accounts
•Check your account balances, detailed holdings and account history
•Manage your investments and update contribution rates
•View your Account Summary with interactive graphics
•Request a loan, withdrawal or rollover
Access financial information
•Review U.S. & Global market data
•Add securities to your device watchlist
•Monitor major market securities
Personalize your experience
•Stay up to date with My To-Do List and Alert messages
•Have your Merrill investment account balances and Bank of America account balances displayed along with your benefit plan accounts
•Choose “online deliver” for statements and confirmations
Stay Secure
•Set up Touch ID/Face ID to log in securely without using your password**
•Visit our Privacy & Security page to learn about the features we offer to help protect you and your accounts
IMPORTANT NOTICE:
The Benefits OnLine® app for iPhone is available to clients who have access to the benefits.ml.com website. Some of the features and services available on benefits.ml.com are not available within this app. Please access the website to access all functionality. Select Application License Agreement and review the amended Terms & Conditions, which apply to the website and all mobile devices. By downloading and using this app, you agree to the current Terms & Conditions.
*You may be charged access fees from your wireless service provider depending on your mobile device. Please check with your wireless service provider for details on specific fees and charges.
**Certain devices are eligible for enrollment in Touch ID/Face ID.
The images included are for illustrative purposes only.
Merrill Privacy and Security: ml.com/privacy
Merrill makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith, Incorporated (MLPF&S), a registered broker-dealer and Member Securities Investor Protection Corporation (SIPC), and other subsidiaries of Bank of America Corporation. Insurance and annuity products are offered through Merrill Lynch Life Agency Inc., a licensed insurance agency and wholly owned subsidiary of Bank of America Corporation.
Merrill is the marketing name for Merrill Lynch Wealth Management, and Merrill Edge®, both of which are made available through Merrill Lynch, Pierce, Fenner & Smith, Incorporated (MLPF&S). Merrill Edge is available through Merrill Lynch, Pierce, Fenner & Smith, Incorporated (MLPF&S), and consists of the Merrill Edge Advisory Center (investment guidance) and self-directed online investing.
Trust and fiduciary services are provided by U.S. Trust, a division of Bank of America, N.A., Member FDIC, or U.S. Trust Company of Delaware. Both are wholly owned subsidiaries of Bank of America Corporation.
Banking products are provided by Bank of America, N.A. and affiliated banks, Members FDIC and wholly owned subsidiaries of Bank of America Corporation.
MLPF&S and Bank of America, N.A. make available investment products sponsored, managed, distributed or provided by companies that are affiliates of Bank of America Corporation.
Investment products, insurance and annuity products:
•Are Not FDIC Insured
•Are Not Bank Guaranteed
•May Lose Value
•Are Not Deposits
•Are Not Insured by Any Federal Government Agency
•Are Not a Condition to Any Banking Service or Activity
© 2026 Bank of America Corporation. All Rights Reserved Benefits OnLine is a registered trademark of Bank of America Corporation.
🆕 What's New · v26.05.0
In this release, we've made some minor enhancements and bug fixes.
We're always making improvements, so turn on automatic app updates to get the latest. Go to Settings > App Store, and toggle on "App Updates".
We're always making improvements, so turn on automatic app updates to get the latest. Go to Settings > App Store, and toggle on "App Updates".
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Benefits OnLine
- Developer
- Merrill Lynch, Pierce, Fenner, and Smith Inc.
- Bundle ID
- com.ml.mobile.benefitsiphone
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $382/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://apps.apple.com/us/app/letterloop-group-newsletters/id6468623700
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- https://apps.apple.com/us/iphone/story/id1406503654
📈Ratings growth1,092 ratings+63% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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