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45
BU Score
Emerging

Benefits OnLine

3.0 ✍️ Editor
✍️ BU Analytics Review

Benefits OnLine is an iOS app from Merrill Lynch, Pierce, Fenner, and Smith Inc. in the Finance category, currently rated 3.0★ across 1,092 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 45Emerging (early traction worth watching). For a Finance app, that means early traction worth watching.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
bugsREVIEW
−$1,800
securityREVIEW
+$1,800
cancelledREVIEW
−$1,500
excellent appREVIEW
+$1,500
Low install base (1,092 ratings)METRIC
+$1,500
Below-average rating (3.0★)METRIC
−$1,500
slowREVIEW
−$1,200
Established app (7y old)METRIC
+$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 508 MB🔞 4+📱 iOS 16.0+🔖 v26.05.0🔄 updated 6d ago🌐 EN, ES📂 Finance💰 Free🚀 Launched 2018 (7y old)

📝 About this app

You don’t need a computer to keep up with your employer-sponsored benefit plans. With the free* Benefits OnLine® Mobile app, you’ll have easy access to your benefit plans with Merrill, virtually 24/7. Find out how easy it is to:

Manage your accounts
•Check your account balances, detailed holdings and account history
•Manage your investments and update contribution rates
•View your Account Summary with interactive graphics
•Request a loan, withdrawal or rollover

Access financial information
•Review U.S. & Global market data
•Add securities to your device watchlist
•Monitor major market securities

Personalize your experience
•Stay up to date with My To-Do List and Alert messages
•Have your Merrill investment account balances and Bank of America account balances displayed along with your benefit plan accounts
•Choose “online deliver” for statements and confirmations

Stay Secure
•Set up Touch ID/Face ID to log in securely without using your password**
•Visit our Privacy & Security page to learn about the features we offer to help protect you and your accounts

IMPORTANT NOTICE:
The Benefits OnLine® app for iPhone is available to clients who have access to the benefits.ml.com website. Some of the features and services available on benefits.ml.com are not available within this app. Please access the website to access all functionality. Select Application License Agreement and review the amended Terms & Conditions, which apply to the website and all mobile devices. By downloading and using this app, you agree to the current Terms & Conditions.
*You may be charged access fees from your wireless service provider depending on your mobile device. Please check with your wireless service provider for details on specific fees and charges.

**Certain devices are eligible for enrollment in Touch ID/Face ID.
The images included are for illustrative purposes only.
Merrill Privacy and Security: ml.com/privacy

Merrill makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith, Incorporated (MLPF&S), a registered broker-dealer and Member Securities Investor Protection Corporation (SIPC), and other subsidiaries of Bank of America Corporation. Insurance and annuity products are offered through Merrill Lynch Life Agency Inc., a licensed insurance agency and wholly owned subsidiary of Bank of America Corporation.

Merrill is the marketing name for Merrill Lynch Wealth Management, and Merrill Edge®, both of which are made available through Merrill Lynch, Pierce, Fenner & Smith, Incorporated (MLPF&S). Merrill Edge is available through Merrill Lynch, Pierce, Fenner & Smith, Incorporated (MLPF&S), and consists of the Merrill Edge Advisory Center (investment guidance) and self-directed online investing.

Trust and fiduciary services are provided by U.S. Trust, a division of Bank of America, N.A., Member FDIC, or U.S. Trust Company of Delaware. Both are wholly owned subsidiaries of Bank of America Corporation.

Banking products are provided by Bank of America, N.A. and affiliated banks, Members FDIC and wholly owned subsidiaries of Bank of America Corporation.

MLPF&S and Bank of America, N.A. make available investment products sponsored, managed, distributed or provided by companies that are affiliates of Bank of America Corporation.

Investment products, insurance and annuity products:
•Are Not FDIC Insured
•Are Not Bank Guaranteed
•May Lose Value
•Are Not Deposits
•Are Not Insured by Any Federal Government Agency
•Are Not a Condition to Any Banking Service or Activity

© 2026 Bank of America Corporation. All Rights Reserved Benefits OnLine is a registered trademark of Bank of America Corporation.

🆕 What's New · v26.05.0

In this release, we've made some minor enhancements and bug fixes.

We're always making improvements, so turn on automatic app updates to get the latest. Go to Settings > App Store, and toggle on "App Updates".

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Benefits OnLine
Developer
Merrill Lynch, Pierce, Fenner, and Smith Inc.
Bundle ID
com.ml.mobile.benefitsiphone
App Store URL
Open in App Store
Category
Finance
Content rating
4+
Languages
EN, ES

Company

Website
Not found
Tagline
Today
Description
Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$382/mo
Top-grossing rank
Outside top 100 in US Finance
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://apps.apple.com/us/app/letterloop-group-newsletters/id6468623700
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
https://apps.apple.com/us/iphone/story/id1406503654
📈Ratings growth1,092 ratings+63% lifetimeShow 3-year history estimate ▾May 2023Jun 2025May 2026
Tracked (58 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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