
77
BU Score
Strong
Merrill Edge
✍️ BU Analytics Review
“
Merrill Edge is an iOS app from Merrill Lynch, Pierce, Fenner, and Smith Inc. in the Finance category, currently rated 4.6★ across 128,948 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 77 — Strong (healthy traction). For a Finance app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (128,948 ratings)METRIC | +$12,000 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 508 MB🔞 4+📱 iOS 16.0+🔖 v26.05.0🔄 updated 1w ago🌐 EN, ES📂 Finance💰 Paid🚀 Launched 2011 (15y old)
📝 About this app
The Merrill Edge mobile app lets you access and manage your accounts and investments where
and when it’s most convenient.
Manage Your Accounts
•View balances, holdings, order status and pending and historical transactions
•Trade stocks, ETFs, mutual funds and options
•View your brokerage accounts or any linked external accounts you hold outside Merrill Edge
Stay On Top of the Market
•Up-to-date Market data and News
•Real-time streaming quotes
•Explore heat maps and Interactive charts
Deposit Checks
•Simply take photos of checks to deposit them¹
•View recent check deposits
Transfer Money
•Transfer money between your Merrill Edge investment accounts and your linked Bank of America, N.A. bank accounts
•Make transfers to and from accounts held at other financial institutions that you’ve set up on the website
•Send and receive money using Zelle®²
Pay Bills (must be enrolled)
•Make single payments
•Pay eBills
Education & Planning
•Build your investing knowledge and skills
•Create a game plan to fund college
•Learn what you need to know to be retirement ready
•Plan for the different stages of your life
Stay Secure
•Set up Touch ID® / Face ID® to securely sign in³
•Send messages and documents using the Secure Inbox
¹Deposits are subject to verification and not available for immediate withdrawal. Other
restrictions apply.
²Requires enrollment in the service and must be made from a Bank of America consumer
checking or savings account. Recipients have 14 days to register to receive money or the
transfer will be canceled. Dollar and frequency limits apply.
³Certain devices are eligible for enrollment in Touch ID® / Face ID®
IMPORTANT NOTICE:
The Merrill Edge app for the iPhone is available to clients who have online access to the
MerrillEdge.com website. Some of the features and services available on MerrillEdge.com are
not available within this app. Please access the website to access all functionality. Select
Application License Agreement and review the amended Terms & Conditions, which apply to
the website and all mobile devices. By downloading and using this app, you agree to the current
Terms & Conditions.
You may be charged access fees from your wireless service provider depending on your mobile
device. Please check with your wireless service provider for details on specific fees and charges.
For more information about Merrill privacy and security, please visit ml.com/privacy.
Investing involves risks. There is always the potential of losing money when you invest in
securities.
Merrill Lynch, Pierce, Fenner& Smith Incorporated (also referred to as "MLPF&S" or "Merrill")
makes available certain investment products sponsored, managed, distributed or provided by
companies that are affiliates of Bank of America Corporation ("BofA Corp."). MLPF&S is a
registered broker-dealer, a registered investment adviser, Member Securities Investor
Protection (SIPC) and a wholly owned subsidiary of Bank of America Corporation ("BofA Corp").
Banking products are provided by Bank of America, N.A., and affiliated banks, Members FDIC
and wholly owned subsidiaries of Bank of America Corporation.
Investment products:
•Are Not FDIC Insured
•Are Not Bank Guaranteed
•May Lose Value
Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are
herein under license.
Touch ID and Face ID are registered trademarks of Apple Inc.
© 2026 Bank of America Corporation. All rights reserved
and when it’s most convenient.
Manage Your Accounts
•View balances, holdings, order status and pending and historical transactions
•Trade stocks, ETFs, mutual funds and options
•View your brokerage accounts or any linked external accounts you hold outside Merrill Edge
Stay On Top of the Market
•Up-to-date Market data and News
•Real-time streaming quotes
•Explore heat maps and Interactive charts
Deposit Checks
•Simply take photos of checks to deposit them¹
•View recent check deposits
Transfer Money
•Transfer money between your Merrill Edge investment accounts and your linked Bank of America, N.A. bank accounts
•Make transfers to and from accounts held at other financial institutions that you’ve set up on the website
•Send and receive money using Zelle®²
Pay Bills (must be enrolled)
•Make single payments
•Pay eBills
Education & Planning
•Build your investing knowledge and skills
•Create a game plan to fund college
•Learn what you need to know to be retirement ready
•Plan for the different stages of your life
Stay Secure
•Set up Touch ID® / Face ID® to securely sign in³
•Send messages and documents using the Secure Inbox
¹Deposits are subject to verification and not available for immediate withdrawal. Other
restrictions apply.
²Requires enrollment in the service and must be made from a Bank of America consumer
checking or savings account. Recipients have 14 days to register to receive money or the
transfer will be canceled. Dollar and frequency limits apply.
³Certain devices are eligible for enrollment in Touch ID® / Face ID®
IMPORTANT NOTICE:
The Merrill Edge app for the iPhone is available to clients who have online access to the
MerrillEdge.com website. Some of the features and services available on MerrillEdge.com are
not available within this app. Please access the website to access all functionality. Select
Application License Agreement and review the amended Terms & Conditions, which apply to
the website and all mobile devices. By downloading and using this app, you agree to the current
Terms & Conditions.
You may be charged access fees from your wireless service provider depending on your mobile
device. Please check with your wireless service provider for details on specific fees and charges.
For more information about Merrill privacy and security, please visit ml.com/privacy.
Investing involves risks. There is always the potential of losing money when you invest in
securities.
Merrill Lynch, Pierce, Fenner& Smith Incorporated (also referred to as "MLPF&S" or "Merrill")
makes available certain investment products sponsored, managed, distributed or provided by
companies that are affiliates of Bank of America Corporation ("BofA Corp."). MLPF&S is a
registered broker-dealer, a registered investment adviser, Member Securities Investor
Protection (SIPC) and a wholly owned subsidiary of Bank of America Corporation ("BofA Corp").
Banking products are provided by Bank of America, N.A., and affiliated banks, Members FDIC
and wholly owned subsidiaries of Bank of America Corporation.
Investment products:
•Are Not FDIC Insured
•Are Not Bank Guaranteed
•May Lose Value
Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are
herein under license.
Touch ID and Face ID are registered trademarks of Apple Inc.
© 2026 Bank of America Corporation. All rights reserved
🆕 What's New · v26.05.0
In this release, we've made some minor enhancements and bug fixes.
We're always making improvements, so turn on automatic app updates to get the latest. Go to Settings > App Store, and toggle on "App Updates".
We're always making improvements, so turn on automatic app updates to get the latest. Go to Settings > App Store, and toggle on "App Updates".
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Merrill Edge
- Developer
- Merrill Lynch, Pierce, Fenner, and Smith Inc.
- Bundle ID
- com.ml.mobile.merrilledgeiphone
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Online Investing, Stock Trading, and Brokerage - Merrill Edge
- Description
- Merrill Edge offers a wide range of investment products and advice, including brokerage and retirement accounts, online trading, and financial research.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.4K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Merrill Edge" by Merrill Lynch, Pierce, Fenner, and Smith Inc. does not generate direct revenue through in-app purchases or subscriptions. Its purpose is to provide clients with access to their investment accounts, facilitate trading, and manage financial activities, which contribute to the overall revenue of Merrill Edge as a financial services platform. Publicly available data from sources like Sensor Tower, Statista, Adapty, or Reddit do not provide specific revenue estimates for the app itself.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit
⭐Recent App Store Reviews49 latest · avg 2.04★ · 8.2% 5★ · 49.0% 1★
5★4 (8%)
4★1 (2%)
3★12 (24%)
2★8 (16%)
1★24 (49%)
+72 ratings/week
Praise: recommend ×2 perfect ×1 best ×1 amazing ×1 love ×1Complaints: terrible ×3 worst ×2
Top positive
★★★★★ My stocks
Love you guys my go to investment company.…
★★★★★ Quick low cost trades
I’ve used to app for a few years. It is full of info, provides great news of the stock and includes articles about the company and its performance. I think the ratings -buy/sell/hold could be updated more frequently. Also sometimes I want …
Top negative
★☆☆☆☆ Ran by Bank of Iran
If you are happy allowing companies to restrict how you invest, Merrill is the company for you.…
★☆☆☆☆ Stock trades
A number of times I was trying to make a trade and was immediately blocked but trading information said to call a broker but I couldn’t buy.…
📈Ratings growth128,948 ratings+7% lifetimeShow 3-year history estimate ▾
Tracked (49 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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