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79
BU Score
Strong

Zip - Buy Now, Pay Later

4.9 ✍️ Editor
✍️ BU Analytics Review

Zip - Buy Now, Pay Later is an iOS app from Zip Co US, Inc. in the Shopping category, currently rated 4.9★ across 811,558 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 79Strong (healthy traction). For a Shopping app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (811,558 ratings)METRIC
+$12,000
Excellent rating (4.9★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
Established app (7y old)METRIC
+$800
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 150 MB🔞 17+📱 iOS 15.1+🔖 v1.246.2🔄 updated 1w ago🌐 EN📂 Shopping💰 Free🚀 Launched 2019 (7y old)

📝 About this app

With Zip, you can split your payments at your favorite brands, whether you shop online or in-store.¹

DIVIDE AND THRIVE
Zip lets you pay over time. Split your order into 4 or 8 installments, with payments due every 2 weeks.²³

PAY LATER WITH ZIP WHERE YOU WANT¹ — ONLINE OR IN-STORE
Install our app and use Zip pretty much anywhere¹ you shop. Create a virtual card in the app for fast, easy checkout with Apple Wallet or Google Pay, or get a physical Zip Card.¹

THE SMART WAY TO PAY
No hard credit checks and no impact on your credit score. We’ll remind you when installments are due so you’re on top of every payment.

CHANGE YOUR PAYMENT DATES
Greater flexibility in spending means more control over your payment schedule. Give yourself more breathing room with the Zip app.¹

EARN MORE SPENDING POWER
When you make consistent, on-time payments, you may become eligible for increased estimated spending power.⁴

EARN CASHBACK WHILE YOU SHOP
Pay with the Zip app to earn cashback on groceries, travel, and your favorite stores.⁵


Loans through Zip Pay Anywhere and Zip Checkout (including any “powered by Zip” loans) are originated by WebBank. All loans are subject to credit approval.

Eligibility criteria apply. See payment terms: Zip Loan Terms of Service | Zip. Loans to California residents, other than loans through the Zip Pay Anywhere and Zip Web Checkout, are made or arranged pursuant to a California Lenders Law license.
¹ Zip can only be used for US purchases. Certain merchant, product, goods, and service restrictions apply.
² For a $400 purchase, you’d make four $102 payments every two weeks starting today for a 34.75% annual percentage rate and a total of payments of $408. An $8 origination fee is charged at commencement and prepaid as a finance charge when you make your initial payment today. Origination fees vary and can range from $4.00 to $62.00 depending on the purchase price. Actual amount of fee for your purchase will be reflected in checkout. Estimation of installment payment and annual percentage rate excludes potential tax and shipping costs. Zip Pay Anywhere and Zip Checkout financing through Zip issued by WebBank. All loans subject to credit approval.
³ For a $400 purchase, you’d make eight $52.00 payments every two weeks starting today for a 29.55% annual percentage rate and a total of payments of $417. A $17 origination fee is charged at commencement and prepaid as a finance charge when you make your initial payment today. Actual origination fees vary and can range from $8 to $60 (30 – 35% APR) depending on the purchase price. Actual amount of fee for your purchase will be reflected in checkout. Estimation of origination payment and annual percentage rate excludes potential tax and shipping costs. Zip Pay Anywhere and Zip Checkout financing through Zip issued by WebBank. All loans are subject to credit approval.
⁴ Your Estimated Spending Power is a point-in-time estimate of how much you may be able to spend, is not guaranteed, and is impacted by a number of factors. Zip or WebBank may decrease your estimated spending power within its reasonable discretion, including where you have previously had an unpaid balance or an amount past due. Your estimated spending power is not an open line of credit. Each transaction is separately reviewed for approval. For additional details, please see the terms and conditions.
⁵ For full offer details and terms and conditions, visit https://zip.co/us/cash-back-tcs.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Zip - Buy Now, Pay Later
Developer
Zip Co US, Inc.
Bundle ID
com.quadpay.mobile-app
App Store URL
Open in App Store
Category
Shopping
Content rating
17+
Languages
EN

Company

Website
Not found
Tagline
Choose your region
Description
Zip is a leading digital financial services company providing fair and seamless solutions that simplify how people pay.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$33.2M ($30.0M – $36.0M)AI medium
AI annual estimate
$399.0M/yr
ML model estimate / mo
$4.4K/mo
Top-grossing rank
Outside top 100 in US Shopping
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://zip.co/investors/news
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
https://zip.co/about-zip
AI Revenue EstimateCONFIDENCE: MEDIUM
The estimated annual revenue for the Zip - Buy Now, Pay Later app in the US is approximately $399 million, based on the US segment's revenue of $199.5 million for the first half of fiscal year 2025 (ending December 31, 2024). This translates to an estimated monthly revenue of around $33.25 million.
Sources mentioned: Payments Dive, Zip Co Investor Relations, PitchBook, Companies Market Cap, Business of Apps, Sensor Tower
Recent App Store Reviews49 latest · avg 4.51★ · 85.7% 5★ · 10.2% 1★
5★
42 (86%)
4★
1 (2%)
3★
0 (0%)
2★
1 (2%)
1★
5 (10%)
+2,792 ratings/week
Praise: love ×18 great ×8 amazing ×7 best ×7 awesome ×4Complaints: refund ×2 expensive ×2 hate ×1 scam ×1
Top positive
★★★★★ Life saver
Love the App…
★★★★★ Good coat
This app is amazing and help me a lot to travel…
Top negative
★☆☆☆☆ Bad service
If there were 0 stars I will use it. Do not use this app. They charge your bank but they don’t pay for what you buy then they take up to 13 days to refund your money. Save yourself some headaches.…
★☆☆☆☆ Fraudulent
This service provider took money despite the transaction not going through with the merchant. Buyer beware. Customer service dismissive.…
📈Ratings growth811,558 ratings+116% lifetimeShow 3-year history estimate ▾May 2023Mar 2025May 2026
Tracked (8 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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