80
BU Score
Excellent
Principal®
✍️ BU Analytics Review
“
Principal® is an iOS app from Principal Financial Group in the Finance category, currently rated 4.8★ across 224,097 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 80 — Excellent (strong product-market fit). For a Finance app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (224,097 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 87 MB🔞 4+📱 iOS 16.0+🔖 v4.0.58🔄 updated 4d ago🌐 EN, FR, ES📂 Finance💰 Paid🚀 Launched 2019 (7y old)
📝 About this app
Keep up with your financial goals on the go.
The updated Principal® app makes it easy to keep on top of your retirement savings and gain insights to help you reach your financial goals. Download and use the app to:
• Complete simple transactions and quick check-ins: view account balances, roll over funds, change contributions, adjust investments, and more
• Discover financial education to help build your confidence and make progress in budgeting, saving, debt payoff, and more
• Learn from tools like our personalized Retirement Wellness Score to see how you’re tracking toward your retirement goals
• Find your insurance information
The availability of information and functionality will vary depending on your plan type(s).
To make changes not available on the app, visit principal.com.
Some screens may contain more information than is illustrated in the samples.
This document is intended to be educational in nature and is not intended to be taken as a recommendation.
Insurance products and plan administrative services provided through Principal Life Insurance Co., a member of the Principal Financial Group®, Des Moines, IA 50392.
Visit our online privacy policy at https://www.principal.com/privacy-policies
© 2025 Principal Financial Services, Inc.
3729939-072024
The updated Principal® app makes it easy to keep on top of your retirement savings and gain insights to help you reach your financial goals. Download and use the app to:
• Complete simple transactions and quick check-ins: view account balances, roll over funds, change contributions, adjust investments, and more
• Discover financial education to help build your confidence and make progress in budgeting, saving, debt payoff, and more
• Learn from tools like our personalized Retirement Wellness Score to see how you’re tracking toward your retirement goals
• Find your insurance information
The availability of information and functionality will vary depending on your plan type(s).
To make changes not available on the app, visit principal.com.
Some screens may contain more information than is illustrated in the samples.
This document is intended to be educational in nature and is not intended to be taken as a recommendation.
Insurance products and plan administrative services provided through Principal Life Insurance Co., a member of the Principal Financial Group®, Des Moines, IA 50392.
Visit our online privacy policy at https://www.principal.com/privacy-policies
© 2025 Principal Financial Services, Inc.
3729939-072024
🆕 What's New · v4.0.58
UX improvements and bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Principal®
- Developer
- Principal Financial Group
- Bundle ID
- com.principal.mobilev2
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, FR, ES
Company
- Website
- Not found
- Tagline
- Retirement, Investments, and Insurance
- Description
- Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $10.0K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- 800-986-3343
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Principal®" by Principal Financial Group appears to be a service-oriented application designed for existing customers to manage their retirement savings, investments, and insurance. Publicly available data from sources like Sensor Tower, Statista, and Adapty do not indicate any direct revenue generation through in-app purchases or subscriptions for this specific app. Its value is likely in customer retention and service rather than direct monetization.
Sources mentioned: Sensor Tower, Statista, Adapty, Apple App Store, Principal Financial Group
⭐Recent App Store Reviews49 latest · avg 2.33★ · 22.4% 5★ · 57.1% 1★
5★11 (22%)
4★2 (4%)
3★7 (14%)
2★1 (2%)
1★28 (57%)
+0 ratings/week
Praise: great ×8 love ×1 favorite ×1 recommend ×1 amazing ×1Complaints: terrible ×2 worst ×2 bug ×2 broken ×2 crash ×1
Top positive
★★★★★ Solid App
Great application with access to all your information at your fingertips…
★★★★★ Great app
I like how easy it is to see my account and switch money between investments.…
Top negative
★☆☆☆☆ Upload checks don’t work
This app does not function properly waste of time and money using it…
★☆☆☆☆ Web wrapper
The app is just bad and hard to use because its a bouncy web view that is slow to load instead of an actual ios app.…
📈Ratings growth224,097 ratings+14% lifetimeShow 3-year history estimate ▾
Tracked (44 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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