Structured: Daily Planner Todo
84
Quality Score
Excellent
✍️ Bumetric analysis
“
Structured: Daily Planner Todo is an iOS app from unorderly GmbH in the Productivity category, currently rated 4.8★ across 159,237 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 84: Excellent (strong product-market fit). For a Productivity app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.5M
per month
→
12-mo forecast
$1.6M – $2.4M
per month
→
24-mo forecast
$1.9M – $3.5M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
539 snapshots on record
Rating
4.8
Reviews
159,237 reviews
Forecast Revenue / mo
$1.5M
Snapshots tracked
539
since Aug 2025
🤖Also on Android
—/mo · 32K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (277 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
| ⚙ 6.6y maintenance × ~1-person team | +$39K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35.0M
↳ What it would sell for · not monthly revenue
Marketplace range $26.5M – $46.0M · 24× MRR multiple
💸
~250× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 6.6y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
24× MRR
👥 Estimated audience size
8.3M
Lifetime downloads (US-equivalent)
Monthly active
1.8M
Daily active
810K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 📅 6.6y of rating accumulation | -30% |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 277 MB |
| 🏷 Category context | Productivity |
| 📦 Large iOS bundle | → Native SwiftUI (post-2020 era) + assets |
💀 Maintenance status
Active
15%
Last shipped 2026-09-29 · 40 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 40 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.5M – $2.0M
12 months
$1.6M – $2.4M
24 months
$1.9M – $3.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 55/100BIG TIERcompetitive but cautiousRevenue Strength
6.2
Product Quality
9.6
Market Position
2.0
Growth Velocity
5.0
Defensibility
5.2
Operational Safety
10.0
Founder Strength
5.1
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $600K - $3300K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 159,237 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $27.0M-$48.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (159,237 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (28 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.6.4
This update introduces new ways to plan with Structured and a fresh look for iOS 27.
What’s new
- Ask Siri AI to create and update tasks in Structured.
- Color Prediction learns from your choices and suggests a color when you create a task.… Full release notes →
What’s new
- Ask Siri AI to create and update tasks in Structured.
- Color Prediction learns from your choices and suggests a color when you create a task.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Structured: Daily Planner Todo
- Developer
- unorderly GmbH
- Bundle ID
- com.leomehlig.today
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- AR, CA, HR, CS, DA, NL, EN, FI, FR, DE, HU, ID, IT, JA, KO, NB, PL, PT, RO, RU, ZH, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.5M/mo
- Top-grossing rank
- 🇩🇪#67 /100 🇫🇷#67 /100 🇨🇦#72 /100 🇬🇧#84 /100 🇦🇺#85 /100 🇺🇸#100 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth167,366 ratings+34768% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank6 countries
🇩🇪DE#67 /100
🇫🇷FR#67 /100
🇨🇦CA#72 /100
🇬🇧GB#84 /100
🇦🇺AU#85 /100
🇺🇸US#100 /100
📊Category Rank Trajectory#67 now · best #67 · worst #68
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter7 releases tracked
🚀Version Release Timeline7 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Plan your day visually. Stay focused. Get things done.
400,000+ five-star ratings · Trusted by 1.5 million active users
The daily planner built for how your brain actually works. Map your tasks and calendar onto a visual timeline, block your time with intention, and finally build a routine that sticks — whether you have ADHD or just a lot on your plate.
WHY STRUCTURED WORKS
Most planners give you a blank page. Structured gives you a timeline. You see your whole day laid out, with every task, event, and routine in order. It's time blocking made simple.… View full description on the official store →
400,000+ five-star ratings · Trusted by 1.5 million active users
The daily planner built for how your brain actually works. Map your tasks and calendar onto a visual timeline, block your time with intention, and finally build a routine that sticks — whether you have ADHD or just a lot on your plate.
WHY STRUCTURED WORKS
Most planners give you a blank page. Structured gives you a timeline. You see your whole day laid out, with every task, event, and routine in order. It's time blocking made simple.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 277 MB🔞 4+📱 iOS 18.0+🔖 v4.6.4🔄 updated 1mo ago🌐 AR, CA, HR, CS, DA +23📂 Productivity💰 Paid🚀 Launched 2020 (6y old)
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v4.5.5 → v4.6.4
→ 30 days after: reviews +1,838 high confidence
2026-09
🔧
Shipped update — v4.5.3 → v4.5.5
→ 30 days after: reviews +3,645 high confidence
2026-07
🔧
Shipped update — v4.5.2 → v4.5.3
→ 30 days after: reviews +3,005 high confidence
2026-07
🔧
Shipped update — v4.5.1 → v4.5.2
→ 30 days after: revenue +$5.2K/mo · reviews +2,286 high confidence
2026-06
🔧
Shipped update — v4.4.9 → v4.5.1
→ 30 days after: reviews +1,808 high confidence
2026-05
🔧
Shipped update — v4.4.8 → v4.4.9
→ 30 days after: reviews +1,782 medium · co-occurring
2026-05
⭐
Rating ↑ 3.85 → 4.80 (improved 0.95★)
→ 30 days after: reviews +1,671 medium · co-occurring
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +1,671 medium · co-occurring
2026-03
⭐
Rating ↑ 3.85 → 4.70 (improved 0.85★)
→ 30 days after: revenue +$253/mo · reviews +16 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$253/mo · reviews +16 high confidence
2025-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.0K/mo · rating −0.37★ · reviews +132 high confidence
2025-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.9K/mo · rating −0.60★ · reviews +126 high confidence
2025-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.7K/mo · rating −1.15★ · reviews +112 low · multiple changes
2025-08
⭐
Rating ↑ 3.50 → 4.00 (improved 0.50★)
→ 30 days after: revenue +$1.5K/mo · rating −1.02★ · reviews +98 low · multiple changes
2025-08
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
→ 30 days after: revenue +$1.5K/mo · rating −0.96★ · reviews +93 low · multiple changes
2025-08
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$1.4K/mo · rating −0.92★ · reviews +87 low · multiple changes
🔎
ASO Keyword Positions
BEST RANK #1Ranked for 8 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
study planner·#1🇺🇸scheduling·#2🇺🇸calendar planner·#3🇺🇸reminders·#4🇺🇸todo list·#5🇺🇸habit tracker·#12🇺🇸pomodoro·#26🇺🇸time tracker·#27🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — structured.app
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace · Apple Pay / Sign in with Apple
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.79359★ | 168,625 | 4.79359★ this version |
| 🇬🇧 GB | 4.78566★ | 30,233 | 4.78566★ this version |
| 🇩🇪 DE | 4.69784★ | 39,737 | 4.69784★ this version |
| 🇫🇷 FR | 4.73983★ | 22,366 | 4.73983★ this version |
| 🇯🇵 JP | 4.69776★ | 9,036 | 4.69776★ this version |
| 🇨🇦 CA | 4.74889★ | 25,152 | 4.74889★ this version |
| 🇦🇺 AU | 4.74041★ | 14,939 | 4.74041★ this version |
| 🇧🇷 BR | 4.89753★ | 15,693 | 4.89753★ this version |
| 🇮🇳 IN | 4.75263★ | 11,101 | 4.75263★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Structured: Daily Planner Todo: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by unorderly GmbH
View all →📦 Portfolio summaryBIG studio
2apps·$1.5M/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 159,237 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Structured make per month?▴
Based on our ML-calibrated revenue forecast, Structured earns approximately $1.5M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Structured profitable?▴
With estimated build cost $140K and monthly revenue $1.5M, Structured looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Structured have?▴
Estimated audience: ~8.3M lifetime downloads, ~1.8M monthly active users, and ~810K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Structured?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Structured built with?▴
Our heuristic places Structured on the Native iOS (SwiftUI) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Structured still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Structured sell for?▴
Estimated acquisition value: $35.0M (marketplace range $26.5M – $46.0M). Calculated as 24× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Structured last updated?▴
Structured last shipped a new version on 2026-09-29 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Structured?▴
Structured is published by unorderly GmbH on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Structured's BU Score?▴
Structured has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.