1st Phorm
64
Quality Score
Solid
1st Phorm
Medium confidence
✍️ bumetric analysis
“
1st Phorm is an iOS app from First Phorm in the Health & Fitness category, currently rated 4.3★ across 2,202 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 64: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.7y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (70 MB) | +$8K |
| ⚙ Health & Fitness complexity ×1.40 | +$23K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $75K · 16× MRR multiple
💸
~0.9× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
16× MRR
👥 Estimated audience size
150K
Lifetime downloads (US-equivalent)
Monthly active
33K
Daily active
11K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
7.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
3.8
Operational Safety
10.0
Founder Strength
4.6
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.26★ across 2,202 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (2,202 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Good rating (4.3★)METRIC | +$800 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.3.1
Dark Mode by Default — The app now opens in dark mode for a sleeker look. You can still switch to light mode in Settings.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- 1st Phorm
- Developer
- First Phorm
- Bundle ID
- com.firstphorm.apps
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Ready for real results? Get the 1st Phorm App for simple nutrition/activity tracking, one-on-one support, and community. Simplify the process, earn your results.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.9K/mo
- Top-grossing rank
- 🇺🇸#70 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,202 ratings+54% lifetimeShow 3-year history estimate ▾
Tracked (38 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇺🇸
US
Top-grossing rank: #70 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#70 now · best #64 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Achieve Your Fitness Goals with the 1st Phorm App
The 1st Phorm App combines custom workouts, simple nutrition tracking, and 1-on-1 coaching to help you get real, lasting results — no matter where you're starting from.
What You Get:
Personalized Nutrition Tracking — Log meals in seconds with barcode scanning, snap a photo of your plate, or use voice-to-text to describe what you're eating and let the app calculate your nutrition automatically. Track calories, macros, and water, and get recommendations tailored to your goals.… View full description on the official store →
The 1st Phorm App combines custom workouts, simple nutrition tracking, and 1-on-1 coaching to help you get real, lasting results — no matter where you're starting from.
What You Get:
Personalized Nutrition Tracking — Log meals in seconds with barcode scanning, snap a photo of your plate, or use voice-to-text to describe what you're eating and let the app calculate your nutrition automatically. Track calories, macros, and water, and get recommendations tailored to your goals.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 70 MB🔞 12+📱 iOS 15.5+🔖 v26.3.1🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
🔧
Shipped update — v? → v26.3.1
2026-04
⭐
Rating ↑ 3.61 → 4.25 (improved 0.64★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-10
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
2021-10
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.25884★ | 2,206 | 4.25884★ this version |
| 🇬🇧 GB | 3.66667★ | 9 | 3.66667★ this version |
| 🇩🇪 DE | 2.6★ | 5 | 2.6★ this version |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇨🇦 CA | 4.12345★ | 81 | 4.12345★ this version |
| 🇧🇷 BR | 1★ | 1 | 1★ this version |
| 🇮🇳 IN | 3★ | 2 | 3★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for 1st Phorm: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 2,202 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does 1st Phorm make per month?▴
Based on our ML-calibrated revenue forecast, 1st Phorm earns approximately $3.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like 1st Phorm?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes 1st Phorm?▴
1st Phorm is published by First Phorm on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is 1st Phorm's BU Score?▴
1st Phorm has a BU Score of 64/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.