How much does Lose It! – Calorie Counter make per month?

Based on our ML-calibrated revenue forecast, Lose It! – Calorie Counter earns approximately $1.2M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Lose It! – Calorie Counter profitable?

With estimated build cost $235K and monthly revenue $1.2M, Lose It! – Calorie Counter looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Lose It! – Calorie Counter have?

Estimated audience: ~37.0M lifetime downloads, ~1.6M monthly active users, and ~560K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Lose It! – Calorie Counter?

Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Lose It! – Calorie Counter built with?

Our heuristic places Lose It! – Calorie Counter on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.

Is Lose It! – Calorie Counter still actively maintained?

Maintenance status: Active (5% abandonment risk). Last shipped version was 4 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Lose It! – Calorie Counter sell for?

Estimated acquisition value: $28.5M (marketplace range $21.5M – $37.5M). Calculated as 24× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Lose It! – Calorie Counter last updated?

Lose It! – Calorie Counter last shipped a new version on 2026-11-04 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes Lose It! – Calorie Counter?

Lose It! – Calorie Counter is published by FitNow on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Lose It! – Calorie Counter's BU Score?

Lose It! – Calorie Counter has a BU Score of 87/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Lose It! – Calorie Counter

Quality Score

Excellent

Lose It! – Calorie Counter

Name: Lose It! – Calorie Counter — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Lose It! – Calorie Counter revenue, Lose It! – Calorie Counter app analytics, mobile app revenue estimate, Health & Fitness revenue, iOS app revenue

by FitNow

High confidence

4.8 App Store rating

✍️ Bumetric analysis

“

Lose It! – Calorie Counter is an iOS app from FitNow in the Health & Fitness category, currently rated 4.8★ across 755,290 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 87: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$1.2M

per month

→

12-mo forecast

$1.3M – $2.0M

per month

→

24-mo forecast

$1.5M – $2.8M

per month

BIG tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

Run free AI audit →

Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

553 snapshots on record

idle

Rating

4.8

Reviews

755,290 reviews

Forecast Revenue / mo

$1.2M

Snapshots tracked

553

since Jan 2026

🤖Also on Android

Calorie Counter by Lose It!

$241/mo · 177K ratings · 4.6★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$235K

↳ What it cost to build · not monthly revenue

Likely range $175K – $315K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in under a month at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (229 MB)	+$40K
⚙ Health & Fitness complexity ×1.40	+$36K
⚙ 18.0y maintenance × ~1-person team	+$107K

Total estimate $235K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$28.5M

↳ What it would sell for · not monthly revenue

Marketplace range $21.5M – $37.5M · 24× MRR multiple

💸 ~121× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
📅 18.0y proven track record	+20%
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Health & Fitness category multiple	+10%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 24× MRR

👥 Estimated audience size

37.0M

Lifetime downloads (US-equivalent)

Monthly active

1.6M

Daily active

560K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Health & Fitness engagement	~70 installs / rating
📅 18.0y of rating accumulation	-30%
🔁 Health & Fitness D30 retention	22%
📍 DAU / MAU stickiness	0.35

DAU / MAU 35% sticky

🛠 Estimated tech stack

🍎

Native iOS (Swift / UIKit)

Medium confidence · 55%

Also possible

React Native Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

📦 App bundle size	229 MB
🏷 Category context	Health & Fitness
📦 Large iOS bundle	→ Native Swift / UIKit (pre-2020 era) + assets

💀 Maintenance status

Active

Last shipped 2026-11-04 · 4 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 4 days since last update

Active development

Verdict Active

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$1.2M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$1.2M – $1.6M

12 months

$1.3M – $2.0M

24 months

$1.5M – $2.8M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 56/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

5.5

Product Quality

9.5

Revenue Strength

6.1

Monetization Maturity

1.0

Defensibility

6.0

Market Position

2.0

Operational Safety

10.0

💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.77★ across 755,290 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: dev shipping weekly.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 15 of 18 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (755,290 ratings)METRIC		+$12,000
subscriptionREVIEW		+$2,500
premiumREVIEW		+$2,200
Excellent rating (4.8★)METRIC		+$2,200
worth every pennyREVIEW		+$2,000
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
cancelledREVIEW		−$1,500
excellent appREVIEW		+$1,500
Mature app (17y old)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
free trialREVIEW		+$1,200
annoying adsREVIEW		−$1,100
too expensiveREVIEW		−$1,000

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v18.6.101

Lose It! is the #1 app for improving your health and reaching your goals.


Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key.… Full release notes →

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Lose It! – Calorie Counter
Developer: FitNow
Bundle ID: com.fitnow.loseit
App Store URL: Open in App Store
Category: Health & Fitness
Content rating: 17+
Languages: EN, FR, DE, JA, KO, PL, PT, ZH, ES

Company

Website: Not found
Tagline: Today
Description: Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $1.2M/mo
Top-grossing rank: 🇨🇦#20 /100 🇺🇸#22 /100 🇮🇳#39 /100 🇬🇧#47 /100 🇦🇺#48 /100
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth783,826 ratings+158891% lifetimeShow 3-year history estimate ▾

Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Top Countries — Grossing Rank5 countries

🇨🇦CA

#20 /100

🇺🇸US

#22 /100

🇮🇳IN

#39 /100

🇬🇧GB

#47 /100

🇦🇺AU

#48 /100

📊Category Rank Trajectory#20 now · best #20 · worst #20

Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart

🚀Update Frequency · Releases per Quarter16 releases tracked

🚀Version Release Timeline8 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place.

We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 229 MB🔞 17+📱 iOS 18.0+🔖 v18.6.101🔄 updated 4d ago🌐 EN, FR, DE, JA, KO +4📂 Health & Fitness💰 Paid🚀 Launched 2008 (17y old)

📅

What Worked™ · Development Pipeline

24 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-09

🔧

Shipped update — v18.4.800 → v18.5.400

→ 30 days after: reviews +4,676 high confidence

2026-09

📸

Refreshed store screenshots — 14 of 14 updated

→ 30 days after: reviews +4,676 medium · co-occurring

2026-09

🔧

Shipped update — v18.4.202 → v18.4.800

→ 30 days after: reviews +9,922 medium · co-occurring

2026-07

🔧

Shipped update — v18.4.201 → v18.4.202

→ 30 days after: reviews +7,152 medium · co-occurring

2026-07

🔧

Shipped update — v18.4.200 → v18.4.201

→ 30 days after: reviews +8,451 medium · co-occurring

2026-07

🔧

Shipped update — v18.3.700 → v18.4.200

→ 30 days after: revenue +$23.5K/mo · reviews +5,170 high confidence

2026-07

🔧

Shipped update — v18.3.501 → v18.3.700

→ 30 days after: revenue +$23.5K/mo · reviews +6,917 high confidence

2026-06

🔧

Shipped update — v18.3.500 → v18.3.501

→ 30 days after: revenue +$23.5K/mo · reviews +7,426 medium · co-occurring

2026-06

🔧

Shipped update — v18.3.401 → v18.3.500

→ 30 days after: revenue +$23.5K/mo · reviews +7,399 low · multiple changes

2026-06

🔧

Shipped update — v18.3.400 → v18.3.401

→ 30 days after: reviews +7,351 medium · co-occurring

2026-06

🔧

Shipped update — v18.3.300 → v18.3.400

→ 30 days after: reviews +7,351 low · multiple changes

2026-06

🔧

Shipped update — v18.3.101 → v18.3.300

→ 30 days after: reviews +7,671 medium · co-occurring

2026-05

🔧

Shipped update — v18.3.100 → v18.3.101

→ 30 days after: reviews +6,956 medium · co-occurring

2026-05

🔧

Shipped update — v18.2.801 → v18.3.100

→ 30 days after: reviews +7,220 medium · co-occurring

2026-05

🔧

Shipped update — v18.2.700 → v18.2.801

→ 30 days after: reviews +5,912 low · multiple changes

2026-05

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +5,912 medium · co-occurring

2026-05

⭐

Rating ↑ 3.55 → 4.77 (improved 1.22★)

→ 30 days after: reviews +5,912 medium · co-occurring

2026-03

⭐

Rating ↑ 3.53 → 4.60 (improved 1.07★)

→ 30 days after: revenue +$2.0K/mo · rating +0.08★ · reviews +92 high confidence

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

→ 30 days after: revenue +$2.0K/mo · rating +0.08★ · reviews +92 high confidence

2026-01

📈

Crossed 100 ratings — social-proof flywheel kicking in

→ 30 days after: revenue +$5.4K/mo · rating −0.43★ · reviews +265 high confidence

📸

Store Page History

14 SCREENSHOT CHANGES

Every time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.

iPad screenshots

Slot 1
2 ver.

2026-08-05

Now

2026-09-05

Slot 2
2 ver.

2026-08-05

Now

2026-09-05

Slot 3
2 ver.

2026-08-05

Now

2026-09-05

Slot 4
2 ver.

2026-08-05

Now

2026-09-05

Slot 5
2 ver.

2026-08-05

Now

2026-09-05

Slot 6
2 ver.

2026-08-05

Now

2026-09-05

iPhone screenshots

Slot 1
2 ver.

2026-08-05

Now

2026-09-05

Slot 2
2 ver.

2026-08-05

Now

2026-09-05

Slot 3
2 ver.

2026-08-05

Now

2026-09-05

Slot 4
2 ver.

2026-08-05

Now

2026-09-05

Slot 5
2 ver.

2026-08-05

Now

2026-09-05

Slot 6
2 ver.

2026-08-05

Now

2026-09-05

🔎

ASO Keyword Positions

BEST RANK #1

Ranked for 6 App Store search queryies in our last keyword sweep. Lower position = closer to the top.

weight loss·#1🇺🇸calorie food·#2🇺🇸calorie counter·#4🇺🇸meal planner·#23🇺🇸fasting tracker·#27🇺🇸workout tracker·#40🇺🇸

Last sweep: 2026-05-19 · iTunes Search API

🧪

Tech & Domain Intel — loseit.com

Mail provider: Google Workspace
Tech stack: Microsoft 365 · Anthropic · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Meta (Facebook) Ads · Google Workspace · Notion (workspace) · Stripe

Derived from public RDAP + DNS TXT records (no scraping, no login).

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	4.63572★	12,392	4.63572★ this version
🇧🇷 BR	4.8209★	1,932	4.8209★ this version
🇨🇦 CA	4.68076★	59,495	4.68076★ this version
🇩🇪 DE	4.57871★	3,983	4.57871★ this version
🇫🇷 FR	4.60382★	1,729	4.60382★ this version
🇬🇧 GB	4.68656★	41,568	4.68656★ this version
🇮🇳 IN	4.58348★	2,773	4.58348★ this version
🇯🇵 JP	4.50061★	815	4.50061★ this version
🇺🇸 US	4.76719★	783,826	4.76719★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Lose It! – Calorie Counter: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →