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87
BU Score
Excellent

Lose It! – Calorie Counter

4.8 ✍️ Editor
✍️ BU Analytics Review

Lose It! – Calorie Counter is an iOS app from FitNow in the Health & Fitness category, currently rated 4.8★ across 753,074 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 87Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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Reviews
Forecast Revenue / mo
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💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (753,074 ratings)METRIC
+$12,000
Paid app ($0.00)METRIC
+$2,800
Excellent rating (4.8★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
excellent appREVIEW
+$1,500
Mature app (17y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
annoying adsREVIEW
−$1,100
too expensiveREVIEW
−$1,000
priceyREVIEW
−$800
Localized (8 languages)METRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 210 MB🔞 17+📱 iOS 18.0+🔖 v18.2.700🔄 updated 1w ago🌐 EN, FR, DE, JA, KO +3📂 Health & Fitness💰 Paid🚀 Launched 2008 (17y old)

📝 About this app

Lose It! is a calorie counter and weight loss diet progress tracking app that helps you stick to your diet and reach your weight loss goals! Simply set your weight loss goals then track your diet, food and exercise to lose weight. Lose It! is more than just a free calorie tracker. You can track your nutrition, macros, carb and calorie intake, and plan your intermittent fasting schedule. Counting calories, tracking your food and losing weight has never been easier!

SIMPLIFY YOUR WEIGHT LOSS JOURNEY
Lose It! uses the proven principles of calorie counting, food tracking, calorie deficit and diet tracking to help you succeed. To get started on your weight loss journey, input your profile details and we’ll calculate the daily calorie budget and schedule. Then, easily track your food, weight, and activity to view your weight loss victories. Change your calorie intake and dieting habits while learning about your nutrition needs to set achievable goals

AI VOICE & PHOTO MEAL LOGGING
Quickly and accurately log meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and make your weight loss journey simple!

LOSE IT! BASIC FEATURES
• Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise directly from your phone
• Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits
• Community Support – Add your friends and join support groups to stay motivated

PREMIUM PLAN FEATURES
• Photo Meal Logging – “Snap It” lets you log meals by taking a picture
• AI Voice – Just say “I had 2 eggs, toast with butter and jam.” to log your meal
• Barcode Scanner – Scan food barcodes or search our database of items and recipes
• Advanced Tracking – track more than just calories including macronutrients like protein, carbs, fat, sugar; as well as health goals, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more
• Intermittent Fasting – set your intermittent fasting plan and track your fasts in the same app where you track your food
• Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. Customize your diet and eating style for personalized weight loss!
• Weight Loss Diet Plans – access exclusive personal insights to identify what is hindering or helping your weight loss progress
• Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit trackers, Misfit trackers, Garmin trackers, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals

Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.

Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals—including macros, carbs, protein and calories—and start seeing results in just three days of consistent tracking.

Download Lose It! and join our weight loss community, full of members helping us reach our mission to mobilize the world to achieve a healthy weight. No matter your diet needs or weight loss goals, Lose It! can help you find weight loss that fits!

Should you choose to purchase a Premium subscription, the subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.

Full terms:
http://loseit.com/terms

🆕 What's New · v18.2.700

Lose It! is the #1 app for improving your health and reaching your goals.


Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.


A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.


And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!

With over 50 million users worldwide, we're helping people reach a healthy weight every day.

We made some quick fixes to make sure things are running smoothly. Take it for a spin and make your log complete!

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Lose It! – Calorie Counter
Developer
FitNow
Bundle ID
com.fitnow.loseit
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
17+
Languages
EN, FR, DE, JA, KO, PT, ZH, ES

Company

Website
Not found
Tagline
Say It. Snap It. Scan It.
Description
With 40 million downloads and over 100 million pounds lost, Lose It! is on a mission to help the world achieve a healthy weight through calorie tracking and personal nutrition education.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$2.0M ($1.5M – $3.5M)AI medium
AI annual estimate
$24.0M/yr
ML model estimate / mo
$10.3K/mo
Top-grossing rank
🇨🇦#10 /100   🇺🇸#15 /100   🇬🇧#20 /100   🇦🇺#34 /100   🇮🇳#35 /100
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
https://www.twitter.com/loseit/
LinkedIn
https://www.linkedin.com/company/lose-it-
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://www.loseit.com/articles/
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · linkedin · twitter
Email
Not found
Phone
Not found
Contact page
Not found
About page
http://www.loseit.com/about/
AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Lose It! – Calorie Counter" by FitNow is estimated to generate approximately $2 million in monthly revenue. Public data suggests monthly revenues can fluctuate, with a potential low of $1.5 million and a high of $3.5 million, leading to an estimated annual revenue of $24 million.
Sources mentioned: Adapty, Sensor Tower
Recent App Store Reviews49 latest · avg 3.24★ · 34.7% 5★ · 24.5% 1★
5★
17 (35%)
4★
7 (14%)
3★
8 (16%)
2★
5 (10%)
1★
12 (24%)
+4,119 ratings/week
Praise: love ×7 great ×5 best ×4 recommend ×4 perfect ×2Complaints: subscription ×7 scam ×2 bug ×1 crash ×1 hate ×1
Top positive
★★★★★ AMAZING Tool
I’ve lost almost 55lbs with tracking my food using this app. It’s so helpful and has become easy, I don’t even think about it. I’m a happy customer and recommend it to all folks looking to loose some lbs.…
★★★★★ Long time user with positive results
I’ve been on Lose It for a while. It’s essential to keep track of my calories so I don’t slide back to where I was before. I use it to count calories and it remembers my previous meals and foods eaten…everything I need for fast and easy …
Top negative
★☆☆☆☆ Took away scanner
After I paid for the no ads, they put the barcode scanner behind a pay wall. Total deal breaker.…
★☆☆☆☆ Lose it
This app use to be free when I was in college, and now you have to pay a subscription to get past the wall.…
📈Ratings growth753,296 ratings+6% lifetimeShow 3-year history estimate ▾May 2023Feb 2025May 2026
Tracked (7 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic DistributionTop 10Top 30Top 60
CA#10US#15GB#20AU#34IN#35
🌍Top Countries — Grossing Rank5 countries
🇨🇦CA
#10 /100
🇺🇸US
#15 /100
🇬🇧GB
#20 /100
🇦🇺AU
#34 /100
🇮🇳IN
#35 /100
📊Category Rank Trajectory#10 now · best #9 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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