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85
BU Score
Excellent

E*TRADE: Invest. Trade. Save.

4.7 ✍️ Editor
✍️ BU Analytics Review

E*TRADE: Invest. Trade. Save. is an iOS app from E*TRADE Securities in the Finance category, currently rated 4.7★ across 380,924 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 85Excellent (strong product-market fit). For a Finance app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (380,924 ratings)METRIC
+$12,000
Excellent rating (4.7★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
securityREVIEW
+$1,800
cancelledREVIEW
−$1,500
excellent appREVIEW
+$1,500
Mature app (17y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 110 MB🔞 4+📱 iOS 17.5+🔖 v15.3.1🔄 updated 4d ago🌐 EN📂 Finance💰 Paid🚀 Launched 2009 (17y old)

📝 About this app

Welcome to E*TRADE from Morgan Stanley, where we simplify investing and trading no matter your experience level. Our award-winning app offers everything you need, including investing, banking, trading, research, and more—right at your fingertips. Download now to start investing.

Invest on your terms
• Enjoy commission-free online US-listed stock, ETF, and options trades
• Trade mutual funds
• Choose from professionally built portfolios

Invest with confidence
• Get streaming quotes, charts, and portfolio information
• Access education, research, tools, and screeners to spot investment opportunities
• Set alerts and create watchlists for the investments you're interested in
• Stream live Bloomberg video
• Chat with customer service in-app

Bank and save
• Earn more on your cash with high-yield savings, checking accounts, and certificates of deposit from Morgan Stanley Private Bank, National Association, Member FDIC
• Deposit checks, pay bills, transfer money, and send & receive money with Zelle® on select devices


Securities products offered by Morgan Stanley Smith Barney LLC, Member SIPC. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All are separate but affiliated subsidiaries of Morgan Stanley. E*TRADE is a business of Morgan Stanley. Securities, investment advisory, commodity futures, options on futures and other non-deposit investment products and services are not insured by the FDIC, are not deposits or obligations of, or guaranteed by Morgan Stanley Private Bank and are subject to investment risk, including possible loss of the principal amount invested

Futures and options transactions are intended for sophisticated investors and are complex, carry a high degree of risk, and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options and the Risk Disclosure Statement for Futures and Options prior to applying for an account by visiting etrade.com/options. You can also view the E*TRADE Futures LLC Financial Information and Disclosure Documents at etrade.com/futuresdisclosure

View the mobile app awards E*TRADE has received at us.etrade.com/l/awards-recognition

E*TRADE from Morgan Stanley (“E*TRADE”) charges $0 commission for online US-listed stock, ETF, and options trades. Exclusions may apply and E*TRADE reserves the right to charge variable commission rates. Additional regulatory and exchange fees may apply. For more information about pricing and rates, visit etrade.com/pricing

Zelle® is available for Morgan Stanley Private Bank, National Association (MSPBNA) accounts on the E*TRADE Mobile App and on etrade.com. Enrollment is required and dollar and frequency limits may apply. Learn more at us.etrade.com/l/zelle. Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license. Morgan Stanley, MSPBNA, and E*TRADE from Morgan Stanley are not affiliated with Zelle.

The material provided by Morgan Stanley Smith Barney LLC or any of its affiliates (collectively, “Morgan Stanley”) is for educational purposes only and is not an individualized recommendation. This information neither is, nor should be construed as, an offer or a solicitation of an offer, or a recommendation, to buy, sell, or hold any security, financial product, or instrument discussed herein, or to open a particular account or to engage in any specific investment strategy.

Apple, iPhone, iPad, Apple Watch, and Touch ID are trademarks of Apple Inc.

System response and account access times may vary due to a variety of factors, including trading volumes, market conditions, system performance, and other factors.

View End-User License Agreement: https://mobile.etrade.com/etmobile/EULA_2.0.html

© 2026 E*TRADE from Morgan Stanley. All rights reserved.

🆕 What's New · v15.3.1

Thank you for choosing E*TRADE! We've made bug fixes and performance improvements to enhance your mobile experience.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
E*TRADE: Invest. Trade. Save.
Developer
E*TRADE Securities
Bundle ID
com.etrade.mobileproiphone
App Store URL
Open in App Store
Category
Finance
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
Meet the IPO moment
Description
Stop waiting. Start investing. Lifelong dreams don't need to take a lifetime with E*TRADE.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$11.7K/mo
Top-grossing rank
Outside top 100 in US Finance
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
https://twitter.com/etrade
LinkedIn
https://www.linkedin.com/company/etrade
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · linkedin · twitter · youtube
Email
Not found
Phone
800-387-2331
Contact page
https://us.etrade.com/contact-us
About page
Not found
AI Revenue EstimateCONFIDENCE: LOW
The iOS app "E*TRADE: Invest. Trade. Save." is a free application that serves as a channel for E*TRADE's broader financial services, including commission-free stock and ETF trading, options and futures trading (with commissions), banking, and managed portfolios. The app itself does not generate direct revenue through in-app purchases or subscriptions, making a specific revenue estimate for the app publicly unavailable. E*TRADE's revenue is derived from payment for order flow, net interest income, commissions on certain trades, and managed portfolio fees, which are part of the overall company's financial performance, not isolated to the app.
Sources mentioned: Sensor Tower, Statista, App Store, Google Play, Retail Dive, BusinessEngineer.ai, Finty, SEC.gov, Wikipedia
Recent App Store Reviews49 latest · avg 1.53★ · 2.0% 5★ · 69.4% 1★
5★
1 (2%)
4★
2 (4%)
3★
4 (8%)
2★
8 (16%)
1★
34 (69%)
+72,912 ratings/week
Praise: best ×1 great ×1Complaints: terrible ×5 bug ×4 broken ×3 crash ×1 worst ×1
Top positive
★★★★☆ Bad Change to App
Making it so you have to login to see futures is lame. Put it back to the previous version. Geeesh…
★★★★☆ App sucks
My phone can’t update, it’s too old, I can’t log in or reach to anyone. ETrade app sucks bad…
Top negative
★☆☆☆☆ Constant issues
Going on a week where my Individual Acct is frozen within the never ending wheel. The past 2 months this app has been unusable. Considering going to another brokerage at this point since I only trade on mobile usual. Customer support jus…
★☆☆☆☆ Companies still using that idiotic ‘VIP Access’ app for 2FA are ridiculous.
Switch the authentication app from that backup-less piece of garbage to the standard Google Authenticator already.…
📈Ratings growth380,924 ratings+34% lifetimeShow 3-year history estimate ▾May 2023Jan 2026May 2026
Tracked (32 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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