Spells and Witchcraft Handbook
64
Quality Score
Solid
Spells and Witchcraft Handbook
Low confidence
✍️ bumetric analysis
“
Spells and Witchcraft Handbook is an iOS app from Lazy Yards in the Food & Drink category, currently rated 4.6★ across 52 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 64: Solid (established niche player). For a Food & Drink app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.9K
per month
→
12-mo forecast
$2.5K – $9.1K
per month
→
24-mo forecast
$2.3K – $21.0K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$55K
↳ What it cost to build · not monthly revenue
Likely range $40K – $75K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Food & Drink complexity ×1.10 | +$5K |
Total estimate
$55K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$450K
↳ What it would sell for · not monthly revenue
Marketplace range $325K – $600K · 15× MRR multiple
💸
~8.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.9K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$2.5K – $5.7K
12 months
$2.5K – $9.1K
24 months
$2.3K – $21.0K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 44/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
7.2
Product Quality
3.6
Revenue Strength
3.5
Monetization Maturity
1.0
Defensibility
7.5
Market Position
0.0
Operational Safety
7.0
- 💰 Revenue: Modest — $1K - $7K/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.56★ across 52 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 3867d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (3867d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $51K-$92K. Portfolio play ($52K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (52 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.5
This version is a complete rebuild — new design, new engine, new everything.
Tarot readings now use Apple Intelligence to synthesise the full spread as a unified narrative.… Full release notes →
Tarot readings now use Apple Intelligence to synthesise the full spread as a unified narrative.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Spells and Witchcraft Handbook
- Developer
- Lazy Yards
- Bundle ID
- com.lazyyards.spells
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $29.8K/mo
- Top-grossing rank
- Outside top 100 in US Food & Drink
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth52 ratings+767% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.99 (+0%)
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Cast the runes. Read the cards. Follow the moon.
Witchcraft Handbook is your private divination journal — Elder Futhark rune spreads, Rider-Waite tarot readings, and live moon phase guidance, all in one place.
TAROT
Draw from the full 78-card Rider-Waite deck in three-card, five-card, and Celtic cross spreads. The built-in archive saves every reading so you can return to them, compare patterns, and track how your practice develops over time.… View full description on the official store →
Witchcraft Handbook is your private divination journal — Elder Futhark rune spreads, Rider-Waite tarot readings, and live moon phase guidance, all in one place.
TAROT
Draw from the full 78-card Rider-Waite deck in three-card, five-card, and Celtic cross spreads. The built-in archive saves every reading so you can return to them, compare patterns, and track how your practice develops over time.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 43 MB🔞 4+📱 iOS 17.0+🔖 v3.5🔄 updated 0d ago🌐 EN📂 Food & Drink💰 Paid
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
📦
Bundle ↑ 25MB → 45MB — likely major code refresh
2026-05
🔧
Shipped update — v3.4 → v3.5
2026-05
💲
Went paid — introduced $0.99 price point
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$24.2K/mo · rating +0.06★ · reviews +216 high confidence
2011-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$571/mo · reviews +5 high confidence
2011-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.4K/mo · rating −0.07★ · reviews +13 high confidence
2011-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.9K/mo · rating +0.06★ · reviews +17 medium · co-occurring
2011-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$3.3K/mo · rating +0.08★ · reviews +29 medium · co-occurring
2011-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.5K/mo · reviews +13 high confidence
2011-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.3K/mo · rating +0.26★ · reviews +20 high confidence
2011-01
⭐
Rating ↑ 3.00 → 4.50 (improved 1.50★)
→ 30 days after: revenue +$215/mo · rating −0.12★ medium · co-occurring
2011-01
⭐
Rating ↑ 4.00 → 4.33 (improved 0.33★)
→ 30 days after: revenue +$783/mo · rating +1.38★ · reviews +7 medium · co-occurring
2011-01
⭐
Rating ↑ 3.00 → 4.00 (improved 1.00★)
→ 30 days after: revenue +$567/mo · rating +1.50★ · reviews +5 medium · co-occurring
2010-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$567/mo · rating +1.50★ · reviews +5 medium · co-occurring
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
More by Lazy Yards
View all →📦 Portfolio summaryINDIE studio
6apps·$52K/mocombined
Lead-app heavy — top app contributes 57%
About this analysis
Why low confidence: only 52 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Spells and Witchcraft Handbook make per month?▴
Based on our ML-calibrated revenue forecast, Spells and Witchcraft Handbook earns approximately $29K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Spells and Witchcraft Handbook?▴
Browse the full Food & Drink category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Spells and Witchcraft Handbook?▴
Spells and Witchcraft Handbook is published by Lazy Yards on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Spells and Witchcraft Handbook's BU Score?▴
Spells and Witchcraft Handbook has a BU Score of 64/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.