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77
BU Score
Strong

ASOS: die beste Fashion online

4.9 ✍️ Editor
✍️ BU Analytics Review

ASOS: die beste Fashion online is an iOS app from ASOS in the Shopping category, currently rated 4.9★ across 515,173 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 77Strong (healthy traction). For a Shopping app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (515,173 ratings)METRIC
+$12,000
Excellent rating (4.9★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
Mature app (12y old)METRIC
+$1,500
Multilingual (10 languages)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
support teamREVIEW
+$900
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 245 MB🔞 4+📱 iOS 16.4+🔖 v6.3.0🔄 updated 1w ago🌐 DA, NL, EN, FR, DE +5📂 Shopping💰 Free🚀 Launched 2014 (12y old)

📝 About this app

The ASOS app is home to more than 850 brands, over 85,000 products, free shipping and return options. We empower fashion-loving 20-somethings all over the world to be whoever they want to be.

More ASOS app perks:

• Apple Pay for easy, speedy checkout
• Style Match – just take a picture, or upload one, and we’ll find similar products for you
• My Recommendations, AKA a tailor-made edit personalised for you
• A seamless experience between devices (synced Saved Items and shopping bag)
• Sale alerts and promotional nudges, so you’ll always stay up to date
• Handy catwalk videos and 360-degree views of products
• Delivery to 242 countries worldwide

🆕 What's New · v6.3.0

Our behind the scenes tinkering = a better, bug-free experience for you. All part of the service!

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
ASOS: die beste Fashion online
Developer
ASOS
Bundle ID
com.asos.asos
App Store URL
Open in App Store
Category
Shopping
Content rating
4+
Languages
DA, NL, EN, FR, DE, IT, PL, RU, ES, SV

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$313.4M ($276.6M – $350.3M)AI medium
AI annual estimate
$3761.2M/yr
ML model estimate / mo
$5.5K/mo
Top-grossing rank
Outside top 100 in US Shopping
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: MEDIUM
ASOS reported a total revenue of £3.54 billion in 2023. Based on the company's statement that most of its sales are conducted through the app and an assumed app contribution of 75-95% of total revenue (using an approximate exchange rate of 1 GBP = 1.25 USD), the estimated monthly app revenue ranges from $276.56 million to $350.31 million, resulting in an annual estimate of approximately $3.76 billion.
Sources mentioned: Business of Apps, Sensor Tower, Fidelity International, Helplama.com, ElectroIQ, London Stock Exchange
Recent App Store Reviews49 latest · avg 2.86★ · 36.7% 5★ · 40.8% 1★
5★
18 (37%)
4★
2 (4%)
3★
4 (8%)
2★
5 (10%)
1★
20 (41%)
+0 ratings/week
Praise: love ×10 great ×5 best ×3 recommend ×3 perfect ×2Complaints: refund ×7 hate ×2 scam ×2 expensive ×2 worst ×2
Top positive
★★★★★ Love
Love ASOS! I always get the cutest clothes from them.…
★★★★★ I love ASOS
They always have what I need, and with fast shipping options!!!!!…
Top negative
★☆☆☆☆ Poor Customer Service
My items were delivered to the wrong address by FedEx and I submitted a claim with FedEx and ASOS. FedEx said they could not retrieve the lost package, I shared phot evidence with ASOS and answered all questions to resolve. The follow up em…
★☆☆☆☆ Bad experience and no discount
I downloaded this app because when I went to order 25% discount code if I downloaded the app. When I went to make my purchase, it said the code would not work because I had bought from ASOS before. Kind of scammy not to put that on the…
📈Ratings growth515,277 ratings+48% lifetimeShow 3-year history estimate ▾May 2023Jan 2026May 2026
Tracked (37 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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