MobilePay
61
Quality Score
Solid
MobilePay
Medium confidence
✍️ bumetric analysis
“
MobilePay is an iOS app from Vipps MobilePay AS in the Finance category, currently rated 4.6★ across 952 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 61: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.8K/mo · 82K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (178 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
👥 Estimated audience size
57K
Lifetime downloads (US-equivalent)
Monthly active
15K
Daily active
6.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
6.5
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.4
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.64★ across 952 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (7 languages)METRIC | +$600 | |
| Early-stage install base (952 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.22.5
BREAKING NEWS! Du gætter aldrig, hvad vi har opdateret i din app.
(Nej, seriøst. Den er faktisk god nok. Du gætter det nok ikke, for det kan ikke ses. Men måske vil du opdage, at vi har fixet nogle bugs – og det synes vi også, er en gul bjælke værd!)
(Nej, seriøst. Den er faktisk god nok. Du gætter det nok ikke, for det kan ikke ses. Men måske vil du opdage, at vi har fixet nogle bugs – og det synes vi også, er en gul bjælke værd!)
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- MobilePay
- Developer
- Vipps MobilePay AS
- Bundle ID
- com.danskebank.mobilepay
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- DA, EN, FI, KL, NB, NN, SV
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth952 ratings+95100% lifetimeShow 3-year history estimate ▾
Tracked (29 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Hej! Det her er MobilePay. Du ved den der app, der gør betaling meget, meget nemt: Send penge til en ven (eller én, du ikke kender, hvis du er mere til det), betal i butikker, på nettet eller i andre apps. Og det er langt fra det eneste, du kan.
Du kan også bruge MobilePay til at:
• anmode om penge
• modtage penge
• betale dine regninger
• have faste betalingsaftaler
• dele udgifter i en gruppe
• samle penge ind med box
• sende pengegaver (på planlagte tidspunkter) pakket ind i digitalt gavepapir… View full description on the official store →
Du kan også bruge MobilePay til at:
• anmode om penge
• modtage penge
• betale dine regninger
• have faste betalingsaftaler
• dele udgifter i en gruppe
• samle penge ind med box
• sende pengegaver (på planlagte tidspunkter) pakket ind i digitalt gavepapir… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 178 MB🔞 4+📱 iOS 16.0+🔖 v10.22.5🔄 updated 0d ago🌐 DA, EN, FI, KL, NB +2📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v10.22.4 → v10.22.5
2026-06
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-06
🔧
Shipped update — v10.22.1 → v10.22.4
→ 30 days after: reviews +23 medium · co-occurring
2026-06
🔧
Shipped update — v10.22.0 → v10.22.1
→ 30 days after: reviews +31 medium · co-occurring
2026-06
🔧
Shipped update — v10.19.1 → v10.22.0
→ 30 days after: reviews +64 medium · co-occurring
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +41 high confidence
2026-03
⭐
Rating ↑ 2.27 → 4.50 (improved 2.23★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2018-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.24★ high confidence
2015-12
⭐
Rating ↓ 4.00 → 3.25 (dropped 0.75★)
2014-02
⭐
Rating ↓ 4.50 → 4.00 (dropped 0.50★)
2013-10
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2013-05
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.63949★ | 1,018 | 4.63949★ this version |
| 🇬🇧 GB | 4.71181★ | 576 | 4.71181★ this version |
| 🇩🇪 DE | 4.5228★ | 658 | 4.5228★ this version |
| 🇫🇷 FR | 4.62758★ | 145 | 4.62758★ this version |
| 🇯🇵 JP | 4.66667★ | 33 | 4.66667★ this version |
| 🇨🇦 CA | 4.6125★ | 80 | 4.6125★ this version |
| 🇦🇺 AU | 4.58108★ | 74 | 4.58108★ this version |
| 🇧🇷 BR | 4.9★ | 70 | 4.9★ this version |
| 🇮🇳 IN | 4.84937★ | 239 | 4.84937★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for MobilePay: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Vipps MobilePay AS
View all →📦 Portfolio summaryINDIE studio
5apps·$5K/mocombined
✓ Diversified — top app contributes 39%; risk spread across portfolio
About this analysis
Why medium confidence: 952 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does MobilePay make per month?▴
Based on our ML-calibrated revenue forecast, MobilePay earns approximately $86/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like MobilePay?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes MobilePay?▴
MobilePay is published by Vipps MobilePay AS on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is MobilePay's BU Score?▴
MobilePay has a BU Score of 61/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.