62
BU Score
Solid
Plum: make friends, play games
✍️ bumetric analysis
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Plum: make friends, play games is an iOS app from Cult, Inc. in the Social Networking category, currently rated 4.3★ across 638 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Our BU Score puts it at 62: Solid (established niche player). For a Social Networking app, that means established niche player.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (638 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 93 MB🔞 12+📱 iOS 17.0+🔖 v0.6.1🔄 updated 2mo ago🌐 EN📂 Social Networking💰 Paid🚀 Launched 2024 (1y old)
📝 About this app
hey frens we know why you're here: you're in school and and you wanna meet new friends, play games in chat, and most of all:
NEVER BE BORED AGAIN
we gotchu! welcome to cult, where it's okay to be mostly good, and sometimes a little bad ;P but *always* having fun with your squad
how it works:
- build up ur profile
- swipe your way to new friends
- hop on daily games and WHOOP everyone's butt while taunting them on voice chat
- join your school and podium the entire class to unlock special powers
**WARNING**
you might cross paths with ur crush in this app.… View full description on the official store →
NEVER BE BORED AGAIN
we gotchu! welcome to cult, where it's okay to be mostly good, and sometimes a little bad ;P but *always* having fun with your squad
how it works:
- build up ur profile
- swipe your way to new friends
- hop on daily games and WHOOP everyone's butt while taunting them on voice chat
- join your school and podium the entire class to unlock special powers
**WARNING**
you might cross paths with ur crush in this app.… View full description on the official store →
🆕 What's New · v0.6.1
Bug fixes and improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Plum: make friends, play games
- Developer
- Cult, Inc.
- Bundle ID
- app.cult
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.4K/mo
- Top-grossing rank
- Outside top 100 in US Social Networking
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- https://apps.apple.com/us/iphone/story/id1509313372
⭐Recent App Store Reviews49 latest · avg 2.45★ · 16.3% 5★ · 46.9% 1★
5★8 (16%)
4★6 (12%)
3★9 (18%)
2★3 (6%)
1★23 (47%)
+2 ratings/week
Praise: love ×3 best ×2 amazing ×1 great ×1Complaints: scam ×7 bug ×4 hate ×1 crash ×1
Top positive
★★★★★ sam needs a raise
sam is a fire dude give him a raise…
★★★★★ CEO is always active.
The CEO Sam Mueller is always active and is open to criticism and suggestions. This app does have issues with bots and scammers but Sam deals with the then instantly. This app deserves a lot more attention the others. Plum is my go to for e…
Top negative
★☆☆☆☆ d
it wont send me a verification code…
★☆☆☆☆ trash app
Trash app scammers everywhere…
📈Ratings growth638 ratings+63700% lifetimeShow 3-year history estimate ▾
Tracked (43 weeks) Pre-tracking estimate (20 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for Plum: make friends, play games: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.