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BU Score
Niche

Black Horse FlexPay Mobile App

✍️ Editor
✍️ BU Analytics Review

Black Horse FlexPay Mobile App is an iOS app from Lloyds Banking Group in the Finance category, currently rated across few ratings. Initial signal reads as no scraped reviews yet — judgment based on metadata only.

Our BU Score puts it at 0Niche (micro-niche or pre-traction stage). For a Finance app, that means micro-niche or pre-traction stage.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
Growing app (1y old)METRIC
+$200
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 83 MB🔞 4+📱 iOS 15.0+🔖 v2025.42.1🔄 updated 6mo ago🌐 EN📂 Finance💰 Paid🚀 Launched 2024 (1y old)

📝 About this app

SPREAD THE COST WITH FLEXPAY

Black Horse FlexPay is a digital credit account which lets you buy now and spread the cost of your purchases at participating retailers.

Our secure mobile app lets you manage your FlexPay account anywhere, anytime. To sign in, use the FlexPay username and passcode which you created when you applied for FlexPay.

NEW TO OUR APP?
The app allows you to:
Change your settings so you can log on quickly and securely with Touch ID, Face ID or a 3-character combination from your passcode.
Manage your account – check your current balance, how much you need to pay each month, and available credit limit.
Browse all of the retailers who you can shop with using FlexPay.
View your latest transactions, including transactions that are still pending.
Check the progress of your instalment plans.
Make repayments on your account.
Set up or manage your Direct Debit.
Access your statements and letters through your Digital Inbox.
Update your contact details.
View our contact details and FAQ’s.

You can find plenty of other information in the app by using our ‘Search’ tool.

GETTING STARTED

All you need is:
A FlexPay account
The FlexPay username and passcode you created when you applied for FlexPay.

KEEPING YOU SAFE ONLINE

We use the latest online security measures to protect your money, your personal information, and your privacy.

HOW WE’LL CONTACT YOU

Using our app won’t affect how we contact you. Our emails will address you by your title and surname and include the last four digits of your account number, or the last three digits of your postcode. Any texts we send will come from BLACK HORSE. Be wary of any message that differs from this – it could be a scam.

IMPORTANT INFORMATION

Your phone’s signal and functionality may affect your service. Terms and conditions apply.

You must not download, install, use or distribute our app in the following countries: North Korea; Syria; Sudan; Iran; Cuba and any other country subject to UK, US or EU technology export prohibitions.

Touch ID requires at least iPhone 5s running iOS 10.0 or above. Face ID requires either iPhone X or later models.

Apple, the Apple logo, iPhone, Touch ID and Face ID are trademarks of Apple Inc., registered in the U.S. and other countries.

Black Horse is a trading style of MBNA Limited. MBNA Limited Registered Office: Cawley House, Chester Business Park, Chester CH4 9FB. Registered in England and Wales number 02783251. Authorised and regulated by the Financial Conduct Authority. MBNA Limited is also authorised by the Financial Conduct Authority under the Payment Services Regulations 2017, Register Number 204487, for the provision of payment services.

Credit is available, subject to status, to UK residents aged 18 or over.

Calls and online sessions (e.g. completing an application) may be monitored and/or recorded for quality evaluation, training purposes and to ensure compliance with laws and regulations.

🆕 What's New · v2025.42.1

We’ve made some performance improvements, to make our app even better for you

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Black Horse FlexPay Mobile App
Developer
Lloyds Banking Group
Bundle ID
com.lloydsbank.flexpay
App Store URL
Open in App Store
Category
Finance
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
Today
Description
Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$86/mo
Top-grossing rank
Outside top 100 in US Finance
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://apps.apple.com/us/app/letterloop-group-newsletters/id6468623700
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
https://apps.apple.com/us/iphone/story/id1781301520
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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