84
BU Score
Excellent
Oral-B
✍️ BU Analytics Review
“
Oral-B is an iOS app from P&G Health Care in the Health & Fitness category, currently rated 4.8★ across 196,120 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 84 — Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (196,120 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (36 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 356 MB🔞 4+📱 iOS 17.0+🔖 v10.7.1🔄 updated 2w ago🌐 SQ, AR, BS, BG, HR +31📂 Health & Fitness💰 Paid🚀 Launched 2013 (12y old)
📝 About this app
Realize a superior clean with the new revolutionized Oral-B mobile experience.
Studies show that the average person brushes for only 30-60 seconds, compared to the dentist- recommended 2 minutes. Also, up to 80% of people spend an insufficient amount of time brushing in at least one zone of their mouth. This includes 60% of people who either don’t brush their back molars at all or don’t spend enough time when they do[1].
At Oral-B we strive to improve those stats to help deliver a superior clean. The breakthrough technology of the Oral-B Bluetooth® enabled toothbrushes seamlessly connects to the Oral-B app to deliver brushing intelligence at the next level. The Oral-B app is your digital coach to help you brush correctly as recommended by Dental Professionals.
Brush for a Clean that Wows
3D Teeth Tracking and A.I. Brushing Recognition[2] guides you in real-time as you brush. This ensures you cover all areas of your mouth and surfaces of your teeth.
Assess Your Brushing Habits
Pull up your brushing data summary after each guided brushing session and view your brush score to quickly see just how well you did.
Get Personalized Coaching
Receive individual coaching tips and insights tailored to your unique brushing behavior to see how you can improve the next time you brush.
Access Personalized Insights at a Glance
Browse through your personal brushing coverage to see which areas you need to pay more attention to. You can also view high-pressure dentition maps to learn where you need to apply less pressure and view trends based on your recorded brushing history – all easily filtered by week, month, and year.
Track Your Gum Bleeding
The unique Gum Guard[3] technology helps improve your brushing while protecting your gums. It includes an interactive gum bleeding tracker to help you capture instances of gum bleeding for better oral health.
Revolutionize Your Oral Health
Statistics show that brushing with an Oral-B connected toothbrush paired with the app will transform your brushing behavior.
• Over 90% of brushing sessions last longer than the dentist-recommended 2 minutes with almost no instances of overly applied pressure
• Over 82% of people who brushed with Oral-B SmartSeries experienced a noticeable improvement in their oral health[4]
You can now connect Oral-B App with Apple Health App. This helps you track and review your brushing habits on the Apple Health App. We’ll motivate you to improve your brushing routine!
**The Oral-B app connects to Oral-B iO, Genius and Smart Series electric toothbrushes with Bluetooth 4.0 compatible devices**
**Check app.oralb.com for app availability and compatibility details**
[1] Oral-B Motion Tracking Research.
[2] 3D tracking only available at iO M9 model, AI Brushing Recognition available at iO Series & Genius X.
[3] Gum Guard available for all iO Series, Genius 10000 and Genius X models.
[4] After 6-8 weeks of use. Based on a practice-based trial with 52 subjects
Studies show that the average person brushes for only 30-60 seconds, compared to the dentist- recommended 2 minutes. Also, up to 80% of people spend an insufficient amount of time brushing in at least one zone of their mouth. This includes 60% of people who either don’t brush their back molars at all or don’t spend enough time when they do[1].
At Oral-B we strive to improve those stats to help deliver a superior clean. The breakthrough technology of the Oral-B Bluetooth® enabled toothbrushes seamlessly connects to the Oral-B app to deliver brushing intelligence at the next level. The Oral-B app is your digital coach to help you brush correctly as recommended by Dental Professionals.
Brush for a Clean that Wows
3D Teeth Tracking and A.I. Brushing Recognition[2] guides you in real-time as you brush. This ensures you cover all areas of your mouth and surfaces of your teeth.
Assess Your Brushing Habits
Pull up your brushing data summary after each guided brushing session and view your brush score to quickly see just how well you did.
Get Personalized Coaching
Receive individual coaching tips and insights tailored to your unique brushing behavior to see how you can improve the next time you brush.
Access Personalized Insights at a Glance
Browse through your personal brushing coverage to see which areas you need to pay more attention to. You can also view high-pressure dentition maps to learn where you need to apply less pressure and view trends based on your recorded brushing history – all easily filtered by week, month, and year.
Track Your Gum Bleeding
The unique Gum Guard[3] technology helps improve your brushing while protecting your gums. It includes an interactive gum bleeding tracker to help you capture instances of gum bleeding for better oral health.
Revolutionize Your Oral Health
Statistics show that brushing with an Oral-B connected toothbrush paired with the app will transform your brushing behavior.
• Over 90% of brushing sessions last longer than the dentist-recommended 2 minutes with almost no instances of overly applied pressure
• Over 82% of people who brushed with Oral-B SmartSeries experienced a noticeable improvement in their oral health[4]
You can now connect Oral-B App with Apple Health App. This helps you track and review your brushing habits on the Apple Health App. We’ll motivate you to improve your brushing routine!
**The Oral-B app connects to Oral-B iO, Genius and Smart Series electric toothbrushes with Bluetooth 4.0 compatible devices**
**Check app.oralb.com for app availability and compatibility details**
[1] Oral-B Motion Tracking Research.
[2] 3D tracking only available at iO M9 model, AI Brushing Recognition available at iO Series & Genius X.
[3] Gum Guard available for all iO Series, Genius 10000 and Genius X models.
[4] After 6-8 weeks of use. Based on a practice-based trial with 52 subjects
🆕 What's New · v10.7.1
Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Oral-B
- Developer
- P&G Health Care
- Bundle ID
- com.pg.oralb.1314.im.0046
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- SQ, AR, BS, BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HU, IT, JA, KK, KO, LV, LT, MK, NB, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SV, ZH, TR, UK
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $0AI high
- AI annual estimate
- Not found
- ML model estimate / mo
- $22.8K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://apps.apple.com/us/app/letterloop-group-newsletters/id6468623700
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- https://apps.apple.com/us/iphone/story/id1876455371
✨AI Revenue EstimateCONFIDENCE: HIGH
The Oral-B iOS app, developed by P&G Health Care, functions primarily as a companion application for Oral-B's electric toothbrushes, offering features like real-time brushing guidance and personalized coaching. Public sources indicate that the app itself is free to download and does not generate direct revenue through in-app purchases or subscriptions for its core functionality. While a separate 'Disney Magic Timer App - Oral-B' does offer in-app purchases for characters, the main Oral-B app's value is in enhancing the user experience of physical Oral-B products, driving sales of toothbrushes and replacement heads, rather than direct app monetization. Therefore, the estimated revenue directly from the Oral-B iOS app is negligible.
Sources mentioned: App Store, Google Play, Reddit, Tracxn
⭐Recent App Store Reviews49 latest · avg 2.12★ · 10.2% 5★ · 44.9% 1★
5★5 (10%)
4★4 (8%)
3★5 (10%)
2★13 (27%)
1★22 (45%)
+0 ratings/week
Praise: great ×5 love ×4 best ×1 amazing ×1Complaints: bug ×5 terrible ×2 hate ×2 broken ×2 subscription ×1
Top positive
★★★★★ Useful and effective app
The app is more than a novelty like many connected device apps. It really does help you brush your teeth, especially with the iO brushes. It helps with coverage and pressure, keeping track of your progress. I did have an issue with a softwa…
★★★★★ Love my io toothbrush
Great toothbrush! Teeth have never felt so clean.…
Top negative
★☆☆☆☆ Changing brush head is not
A calendar event. Should just me a freaking reminder task!
Fix the feature to add a reminder, not a calendar event.…
★☆☆☆☆ New software update is highly flawed!!!
The new update doesn’t allow login for existing accounts! It does not recognize percentage of usage, and most importantly no person answer the phone!!!…
📈Ratings growth196,120 ratings+28% lifetimeShow 3-year history estimate ▾
Tracked (39 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More Health & Fitness
WeightWatchers Program
★ 4.8 · 2,340,314 reviews
MyFitnessPal: Kalorien Tracker
★ 4.7 · 2,329,701 reviews
Calm: Meditation und Schlaf
★ 4.8 · 1,952,102 reviews
Flo Perioden- & Zyklus-Tracker
★ 4.8 · 1,862,244 reviews
Motivation - Tägliche Zitate
★ 4.8 · 1,048,916 reviews
AllTrails: Hike, Run & Walk
★ 4.9 · 1,026,602 reviews
Kaiser Permanente
★ 4.8 · 997,620 reviews
Headspace: Meditation & Schlaf
★ 4.8 · 974,051 reviews
Browse BU Analytics
📚 All 55,000+ Books
🜍 Alchemy & Hermeticism
🔮 Magic & Ritual
🌙 Witchcraft & Paganism
⭐ Astrology & Cosmology
🃏 Divination & Tarot
📜 Health & Fitness
✡️ Kabbalah & Jewish Mysticism
🕉️ Mysticism & Contemplation
🕊️ Theosophy & Anthroposophy
🏛️ Freemasonry & Secret Societies
👻 Spiritualism & Afterlife
📖 Sacred Texts & Gnosticism
👁️ Supernatural & Occult Fiction
🧘 Spiritual Development
📚 Esoteric History & Biography
Info
About BU Analytics