74
BU Score
Strong
Salesforce Authenticator
✍️ bumetric analysis
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Salesforce Authenticator is an iOS app from salesforce.com in the Business category, currently rated 4.6★ across 4,237 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Our BU Score puts it at 74: Strong (healthy traction). For a Business app, that means healthy traction.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
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Reviews
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Forecast Revenue / mo
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Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (4,237 ratings)METRIC | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (26 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 63 MB🔞 4+📱 iOS 14.0+🔖 v4.7.0🔄 updated 1y ago🌐 CS, DA, NL, EN, FI +21📂 Business💰 Paid🚀 Launched 2014 (12y old)
📝 About this app
Salesforce Authenticator adds an extra layer of security for your online accounts with multi-factor authentication (also known as two-factor authentication). With Salesforce Authenticator, you use your mobile device to verify your identity when logging in to your account or performing critical actions. The app sends you a push notification, and you approve or deny the activity with just a tap. For even more convenience, Salesforce Authenticator can use your mobile device’s location services to automatically approve account activity that you trust. The app also provides one-time verification codes for use while you’re offline or have low connectivity.
Use Salesforce Authenticator to secure all your online accounts that support time-based one-time passwords (TOTP). Any service that allows multi-factor authentication using an “Authenticator app” is compatible with Salesforce Authenticator.
Location Data & Privacy
If you enable location-based automation in Salesforce Authenticator, rest assured that Salesforce never tracks your location or shares it with anyone. Location data is stored securely on your mobile device, never in the cloud. You can delete all location data from your device or turn off location services at any time. Learn more about how the app uses location data in Salesforce Help.
Battery Usage
Rather than getting precise location updates, Salesforce Authenticator only receives updates when you enter or leave the approximate area, or “geofence,” of a location that you trust. By minimizing the frequency of location updates, Salesforce Authenticator conserves your mobile device’s battery life. To reduce battery usage even more, you can turn off location services and stop automating your activity.
Use Salesforce Authenticator to secure all your online accounts that support time-based one-time passwords (TOTP). Any service that allows multi-factor authentication using an “Authenticator app” is compatible with Salesforce Authenticator.
Location Data & Privacy
If you enable location-based automation in Salesforce Authenticator, rest assured that Salesforce never tracks your location or shares it with anyone. Location data is stored securely on your mobile device, never in the cloud. You can delete all location data from your device or turn off location services at any time. Learn more about how the app uses location data in Salesforce Help.
Battery Usage
Rather than getting precise location updates, Salesforce Authenticator only receives updates when you enter or leave the approximate area, or “geofence,” of a location that you trust. By minimizing the frequency of location updates, Salesforce Authenticator conserves your mobile device’s battery life. To reduce battery usage even more, you can turn off location services and stop automating your activity.
🆕 What's New · v4.7.0
We made automation easier than ever.
- Automation is now enabled by default to approve requests that you trust when certain conditions are met.
- We added Einstein icons for automation to Salesforce ecosystem accounts the home screen. The automation toggle includes an Einstein icon that is blue when automation is on and gray when automation is off. Accounts include a blue Einstein icon with a check mark if automation is enabled, a gray icon with an X if it’s disabled, and if automation isn’t an option, the Einstein icon doesn’t show up.
- We fixed some bugs.
- Automation is now enabled by default to approve requests that you trust when certain conditions are met.
- We added Einstein icons for automation to Salesforce ecosystem accounts the home screen. The automation toggle includes an Einstein icon that is blue when automation is on and gray when automation is off. Accounts include a blue Einstein icon with a check mark if automation is enabled, a gray icon with an X if it’s disabled, and if automation isn’t an option, the Einstein icon doesn’t show up.
- We fixed some bugs.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Salesforce Authenticator
- Developer
- salesforce.com
- Bundle ID
- com.salesforce.authenticator1
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- CS, DA, NL, EN, FI, FR, DE, EL, HU, ID, IT, JA, KO, NB, PL, PT, RO, RU, ZH, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- www.salesforce.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.1K/mo
- Top-grossing rank
- Outside top 100 in US Business
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth4,237 ratings+13% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More by salesforce.com
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Full revenue analysis
Read the article-style breakdown for Salesforce Authenticator: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.