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Dumb Ways to Die 2: The Games

75
Quality Score
Strong

Dumb Ways to Die 2: The Games

High confidence
3.9 ✍️ Editor
✍️ bumetric analysis

This casual title carves out a niche in the quirky, mini-game compilation genre, directly competing with other physics-based, reaction-time games like *Fall Guys* or even hyper-casual titles from studios like Voodoo. With over a million ratings and a solid user score, this app demonstrates significant traction and a mature user base, indicating it's well past initial launch and in a sustained growth or maintenance phase. The free monetization model, common in casual gaming, suggests a reliance on ad revenue. For this category, a typical monetization observation is that a significant portion of revenue often comes from rewarded video ads, which can be optimized by offering in-game currency or retries for engagement, rather than just interstitial ads that disrupt gameplay. PlaySide Studios could explore more integrated IAP options, like character customization or cosmetic packs, which are often overlooked in free casual games but can significantly boost ARPU.

BU Score 75 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
12-mo forecast
$741K – $1141K
per month
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
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Typical impact: +2-5× organic installs
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$140K
What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~2.2y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
💎 In-app purchase plumbing +$9K
Casual complexity ×1.50 +$29K
🌐 Cross-platform reach (iOS + Android) +$49K
Total estimate $140K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$125K
What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 22× MRR multiple
💸 ~0.9× build cost (under-water)

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
💎 IAP / freemium model base 28× MRR
★ rating 3.5-4.0 (mixed) -8%
🏷 Casual category multiple -22%
Mature user base (1M+ ratings) +8%
Final multiple 22× MRR
👥 Estimated audience size
384.0M
Lifetime downloads (US-equivalent)
Monthly active
23.0M
Daily active
8.1M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Casual engagement ~220 installs / rating
🔁 Casual D30 retention 6%
📍 DAU / MAU stickiness 0.35
DAU / MAU 35% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
🏷 Category context Casual
📦 Tiny game bundle → Native 2D engine
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Mixed signals · 58/100BIG TIERcompetitive but cautious
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
4.5
Product Quality
7.7
Revenue Strength
5.8
Monetization Maturity
5.0
Defensibility
8.5
Market Position
0.0
Operational Safety
10.0
  • 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
  • ⭐ Quality: 3.86★ across 1,746,971 reviews — strong (top 10%).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (1,746,971 ratings)METRIC
+$12,000
5 starREVIEW
+$1,800
Mature app (11y old)METRIC
+$1,500
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Dumb Ways to Die 2: The Games
Developer
PlaySide Studios Ltd
Bundle ID
air.au.com.metro.DumbWaysToDie2
App Store URL
Open in App Store
Category
Casual
Content rating
Not found
Languages
Not found

Company

Website
dumbwaystodie.com
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$218/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
$0.99 - $4.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
📈Ratings growth1,746,971 ratings+33% lifetimeShow 3-year history estimate ▾Aug 2023Mar 2025Jul 2026
Tracked (3 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Following the massive success of Dumb Ways to Die, we are giving the world something fresh, new and original to fall in love with: a sequel.

Dumb Ways to Die 2: The Games has taken the world by storm.

Boasting all new levels and challenges, leader boards, as well as a cast of new characters, Dumb Ways to Die 2: The Games is bringing train safety message to the world in a cheeky and fun way.

External Storage privileges are required for .OBB files and also for caching advertisements on the device.
App Specs
🔐 Own this app? Claim & verify MRR →
🔖 v5.1.22🔄 updated 0d ago📂 Casual💰 Free📺 Ad-supported💎 IAP $0.99 - $4.99 per item
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Dumb Ways to Die 2: The Games: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

More by PlaySide Studios Ltd

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📦 Portfolio summaryINDIE studio
4apps·$665/mocombined
✓ Diversified — top app contributes 33%; risk spread across portfolio

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About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·High confidence

Why high confidence: 1,746,971 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does Dumb Ways to Die 2 make per month?
Based on our ML-calibrated revenue forecast, Dumb Ways to Die 2 earns approximately $5.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Dumb Ways to Die 2?
Browse the full Casual category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Dumb Ways to Die 2?
Dumb Ways to Die 2 is published by PlaySide Studios Ltd on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Dumb Ways to Die 2's BU Score?
Dumb Ways to Die 2 has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.