How much does Gacha Life make per month?

Based on our ML-calibrated revenue forecast, Gacha Life earns approximately $7.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Gacha Life?

Browse the full Casual category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes Gacha Life?

Gacha Life is published by Lunime on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Gacha Life's BU Score?

Gacha Life has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Gacha Life

Quality Score

Excellent

Gacha Life

Name: Gacha Life — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Gacha Life revenue, Gacha Life app analytics, mobile app revenue estimate, Casual revenue, Android app revenue

High confidence

4.5 ✍️ Editor

✍️ bumetric analysis

“

Gacha Life carves out a distinct niche within casual gaming, targeting a creative audience interested in anime character customization and storytelling. Its direct competitors include other avatar creation tools and dress-up games, particularly those with a strong social or narrative component. The app’s substantial user rating, derived from millions of reviews, indicates significant traction and a mature user base, suggesting it’s well past the initial growth phase and has achieved sustained engagement. This volume of positive feedback signals a highly sticky product within its segment. For casual character customization apps like Gacha Life, a common monetization observation is the effectiveness of IAPs for cosmetic upgrades and content packs, often priced in microtransactions. Given its free model, the developer could explore tiered access to premium outfits or exclusive studio assets, or introduce a battle pass system that rewards consistent engagement with new customization options, enhancing ARPU without alienating the core user base.

BU Score 82 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$115K

↳ What it cost to build · not monthly revenue

Likely range $85K – $155K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.3y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Casual complexity ×1.50	+$25K
🌐 Cross-platform reach (iOS + Android)	+$41K

Total estimate $115K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$100K

↳ What it would sell for · not monthly revenue

Marketplace range $75K – $125K · 14× MRR multiple

💸 ~0.9× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%
🏷 Casual category multiple	-22%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 14× MRR

👥 Estimated audience size

850.5M

Lifetime downloads (US-equivalent)

Monthly active

51.0M

Daily active

17.5M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Casual engagement	~220 installs / rating
🔁 Casual D30 retention	6%
📍 DAU / MAU stickiness	0.35

DAU / MAU 34% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

Medium confidence · 55%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Casual
📦 Tiny game bundle	→ Native 2D engine

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Concerning · 50/100BIG TIERbelow benchmarks

Growth Velocity

5.0

Founder Strength

7.0

Product Quality

8.9

Revenue Strength

5.8

Monetization Maturity

1.0

Defensibility

5.0

Market Position

0.0

Operational Safety

7.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.45★ across 3,868,129 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: ⚠ last update 1021d ago — possibly dormant.
⚠️ Risk: Moderate — dormant (1021d since update).

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (3,868,129 ratings)METRIC		+$12,000
Good rating (4.5★)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Gacha Life
Developer: Lunime
Bundle ID: air.com.lunime.gachalife
App Store URL: Open in App Store
Category: Casual
Content rating: Not found
Languages: Not found

Company

Website: Not found
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $7.2K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

✨AI Revenue EstimateCONFIDENCE: MEDIUM

Gacha Life's estimated monthly revenue from in-app purchases is less than $5,000, according to Sensor Tower data from August 2023. This would translate to an annual revenue of less than $60,000.

Sources mentioned: Sensor Tower, Reddit

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

★ Welcome to Gacha Life ★

Are you ready to start a new adventure? Create your own anime styled characters and dress them up in your favorite fashion outfits! Choose from hundreds of dresses, shirts, hairstyles, weapons, and much more! After designing your characters, enter the Studio and create any scene you can imagine! Choose from over a hundred backgrounds to create the perfect story!… View full description on the official store →

App Specs

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🔖 vVaries with device🔄 updated 0d ago📂 Casual💰 Free

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Gacha Life: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →