Bukalapak

79
Bukalapak targets the Indonesian e-commerce market, directly competing with regional giants like Tokopedia and Shopee. Its substantial user rating, derived from over two million reviews, indicates strong user acquisition and retention, suggesting the app is well past its initial growth phase and firmly established. This volume of feedback, coupled with its free monetization model, points to a platform that prioritizes market share and user base expansion through value and promotional offers. In the shopping category, free apps often leverage a commission-based model on transactions or integrate premium seller features, rather than relying on direct IAPs or upfront costs. Observing the frequency and value of their promotional offers could reveal their strategy for driving repeat purchases and overall gross merchandise volume, which is the primary revenue driver for such platforms.
BU Score 79 ยท Strong โ healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
๐ Performance Tracking LIVE
BU Investment Matrix
Below median ยท 42/100MID TIERunderperforming peers- ๐ฐ Revenue: Pre-revenue or unknown โ $0 - $0/mo ยท MID tier ยท high confidence, trajectory unclear.
- โญ Quality: 4.26โ across 2,169,511 reviews โ strong (top 10%).
- ๐ Market: Not yet charting in any of the 9 monitored markets.
- ๐ Growth: dev shipping weekly.
- โ ๏ธ Risk: Low โ no material risk signals detected.
๐ฐ Forecast Revenue / mo
MODEL| High install base (2,169,511 ratings)METRIC | +$12,000 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Good rating (4.3โ )METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
๐ Reviews Growth
LIVEโญ Rating Trend
LIVEProfile & Insights
Identification
- App name
- Bukalapak
- Developer
- PT Bukalapak.com
- Bundle ID
- com.bukalapak.android
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.bukalapak.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.6K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Funding
Press & Links
Contacts & Socials
๐ About this app
๐ฎ๐ฉThe most complete & cheapest e- commerce/shopping app
At Bukalapak you can shop anything at an affordable price while enjoying tons of promos such as cashback, discounts, and Potongan Ekstra.
The fun doesnโt stop here, there are so much more that you can get at Bukalapak!
<b>Easy to use</b>
With the app's new interface, online shopping is easy, quick and fun!
<b>New User Promo</b>
Special promo only for you, new Bukalapak user. Enjoy free shipping worth Rp100.000 on your first transaction, free shipping worth Rp50.โฆ View full description on the official store โ
What Workedโข ยท Development Pipeline
2 EVENTS TRACKEDTrack this appโs revenue
FREESynthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age ร team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
| ๐งฑ MVP baseline (design + 1-store ship) | +$28K |
| ๐ฑ 5 unique screens ร $4.5K | +$22K |
| โ Shopping complexity ร1.30 | +$15K |
| ๐ Cross-platform reach (iOS + Android) | +$36K |
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
| ๐บ Ad-supported base | 15ร MRR |
| ๐ท Shopping category multiple | +2% |
| โญ Mature user base (1M+ ratings) | +8% |
Synthetic estimate from ratings ร category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent โ true global audience can be 5-10ร larger for international apps. Full math + source list on /methodology.
| ๐ฒ Shopping engagement | ~100 installs / rating |
| ๐ Shopping D30 retention | 12% |
| ๐ DAU / MAU stickiness | 0.18 |
๐ Description
95
More by PT Bukalapak.com
View all โWhy high confidence: 2,169,511 ratings ยท no founder-verified revenue (model estimate only).



