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65
Quality Score
Solid

Doll Makeover Salon

3.9 ✍️ Editor
✍️ bumetric analysis

Doll Makeover Salon is an Android app from Tap Plays in the Casual category, currently rated 3.9★ across 19,487 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Quality Score is 65: Solid (established niche player). For a Casual app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Forecast Revenue / mo
$5.0K/mo
Founder-confirmed monthly revenue
MID tier
💡 Grow this revenue

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📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
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BU Investment Matrix

Weak · 48/100MID TIERbelow benchmarks
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
7.2
Product Quality
7.8
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.0
Market Position
0.0
Operational Safety
9.0
  • 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 3.89★ across 19,487 reviews — strong (top 10%).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: last update 276d ago — slow cadence.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($48K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →
🔖 v5.6.5096🔄 updated 9mo ago📂 Casual💰 Free

📝 About this app

Beauty pageant is coming. Choose fashionable outfit, dress your doll to the most gorgeous one!

Makeover Salon Game for Girls!

<b>FEATURES</b>
- Choose your very own doll
- 17 tools designed for spa, care her from head to toes
- Over 89 makeup tools, all needs offered
- 50+ clothes, dress up your fashion doll
- Take photos for your doll, and share them with everyone

This fashion makeup game is designed for girl’s beloved doll!
🔔

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💰 Estimated build cost
$115K
Likely range $85K – $155K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱MVP baseline (design + 1-store ship)+$28K
📱5 unique screens × $4.5K+$22K
Casual complexity ×1.50+$25K
🌐Cross-platform reach (iOS + Android)+$41K
Total estimate$115K
💵 Estimated acquisition value
$15K
Marketplace range $10K – $20K · 11× MRR multiple
💸~0.1× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺Ad-supported base15× MRR
★ rating 3.5-4.0 (mixed)-8%
🏷Casual category multiple-22%
Final multiple11× MRR
👥 Estimated audience size
4.2M
Lifetime downloads (US-equivalent)
Monthly active
255K
Daily active
89K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲Casual engagement~220 installs / rating
🔁Casual D30 retention6%
📍DAU / MAU stickiness0.35
DAU / MAU35% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
🏷Category contextCasual
📦Tiny game bundle→ Native 2D engine
💀 Maintenance status
At risk
50%
Last shipped 2025-08-14 · 282 days ago
0 · Active50 · At risk100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals
📅9 months since last updateConcerning gap
VerdictAt risk

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Doll Makeover Salon
Developer
Tap Plays
Bundle ID
com.k3games.dollsalon
App Store URL
Open in App Store
Category
Casual
Content rating
Not found
Languages
Not found

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$1.3K/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

More by Tap Plays

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📦 Portfolio summaryINDIE studio
48apps·$49K/mocombined
✓ Diversified — top app contributes 4%; risk spread across portfolio

Similar apps in Casual

Full revenue analysis
Read the article-style breakdown for Doll Makeover Salon: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →